Post-90s entrepreneurs have the right time, right place and right people, but 95% of them fall into these 5 big pitfalls!

With the strong development of "Internet+", venture capital companies are blooming everywhere, school entrepreneurship competitions are in full swing, and society, government and schools are actively encouraging the post-90s generation to start their own businesses. The post-90s generation, swept up in this torrent, are full of enthusiasm and think they are about to ride the wind and waves, but they don't know that they are not only going into business, but also rolling into a pit.

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This is a good era for entrepreneurship: "Internet +" is coming strongly, venture capital companies are springing up everywhere, school entrepreneurship competitions are in full swing, and society, government, and schools are actively encouraging the post-90s generation to start their own businesses.

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The post-90s generation, swept up in this turbulent trend, were full of enthusiasm and thought they were about to ride the wind and waves, but they didn't know that they were not only going into business, but also falling into a pit. Why do most of the post-90s generation fail in starting a business even though they have almost the right time, place and people? Because there are five big pitfalls that cannot be avoided:

1. Trendy Pitfalls

Looking around, I was surprised to find that my friends around me were all showing their talents on the road to entrepreneurship. I couldn't help but feel itchy and eager to try my hand. Without thinking, I followed the principle of "not missing a single opportunity" and followed the entrepreneurial army.

The high-spirited post-90s generation has no idea where their confidence comes from, and they believe that anyone can become an entrepreneur with their ideas. However, a true entrepreneur needs to have two contradictory characteristics. One is the gambling mentality: the courage to take risks, the desire to win gold, and disruptive innovation; the other is the actuary personality: a cautious attitude, an analytical mind, and a sensitivity to data.

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A person who lacks the gambler's mentality and the actuary's character and starts a business rashly is destined to fail miserably.

2. Psychological pitfalls

If you think that the trend pit is the only pitfall in entrepreneurship, then you will definitely jump into other pitfalls without any precautions, such as the psychological pitfall that requires analysis of entrepreneurial motivation to clarify. If entrepreneurs born in the 1990s are like those born in the 1960s, who just want to get rid of the current poverty and pursue food and clothing, then the startup company will become short-sighted and stagnant. According to Maslow's hierarchy of needs, only by setting better goals can we fight for a way out in the fiercely competitive and saturated market.

There are two secrets to avoid falling into a psychological trap: one is to have an immense love for entrepreneurship itself, and constantly pursue the realization of self-worth in it, so as to get satisfaction; the other is to launch products that happen to meet the specific needs of a certain professional field, making people unable to stop.

3. Applause Pit

The applause pit is like a sugar-coated bullet, which looks very tempting, but can also hit people mercilessly. Young people want to be famous as early as possible, and this noisy world also does what they want - a young entrepreneur born in the 1990s works hard for one or two years and stands under the spotlight and boasts, while the older generation of entrepreneurs who have worked hard for 20 years may still sit in the audience in obscurity.

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Today's society is a record-keeping society. Any boasting caused by hormonal impulses will be remembered and cannot escape the questioning of integrity.

Victory that comes too quickly often breeds blind arrogance, and neglected problems are like buried time bombs that will catch people off guard. So when hearing applause and accepting flowers, 90s entrepreneurs must be aware of the huge trap.

4. Capital pit

Currently, there are 26,000 venture capital companies in China that are willing to invest substantial funds to support young Chinese entrepreneurs. Capital provides opportunities to expand capabilities and gain access to markets; on the other hand, the whip of capital can easily drive entrepreneurs to run blindly and lose their rationality.

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When venture capitalists give money to entrepreneurs, they are not foolish "spending money around". They want to see the project grow quickly and immediately cash out for the next round of investment. Therefore, the urgency of venture capital often condenses the time it takes for a project to develop from infancy, childhood, adolescence to youth, and the result of forcing things to grow is obvious.

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Therefore, entrepreneurs must tell themselves and investors the original intention of starting a business. Even if they cannot move towards ultimate success step by step, they cannot rush towards fall quickly.

5. Will pit

Peter Drucker has studied thousands of companies and found that successful companies are often not those that experience great ups and downs, but those that are stable and steady. Starting a business is a particularly long and lonely thing. Starting a business is not only a process of constantly improving one's own abilities and qualities, but also a process of exercising one's will.

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The young generation born in the 1990s are good at discovering and seizing opportunities and like new things. They start businesses out of interest, and when a project reaches a bottleneck, they may turn to the next point of interest. They start immediately and give up immediately, and repeat this cycle, which makes people unable to see their persistence. In addition, most of the generation born in the 1990s live in a family with relatively rich material resources, and their mentality and ability to resist setbacks are not mature enough.

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In the process of starting a business, you will inevitably encounter obstacles. You need to persevere and self-demolish and rebuild again and again to overcome various obstacles. In a sense, the entrepreneurial journey of the post-90s generation is also a competition and training of willpower.

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There are potholes everywhere, but the ruts of the past are still there, and there is no end to the successors. This arduous and all-encompassing entrepreneurial war is not only about technical strength and financial reserves, but also about the will and psychological quality of entrepreneurs. The young post-90s generation has a brilliant starry sky above their heads, but they cannot forget the ground under their feet, where "one pit after another pit falls".