3 Tips to Avoid Pitfalls in Kuaishou Paid Promotion and Increasing Followers

Operators will come into contact with paid promotion to increase followers when operating Kuaishou . So how to carry out paid promotion to increase followers? What are the pitfalls that you need to pay attention to when increasing your followers through paid promotion? Let’s take a look at them one by one.

Two ways to increase followers on Kuaishou

When conducting paid promotion on Kuaishou , the operator must first set a budget, and then choose the corresponding paid promotion service based on the budget. Kuaishou has two main paid promotion methods, namely buying promotion for short videos and paying for live streaming to increase followers. When using these two methods for promotion, you do not need to pay too much, and there is no limit on how much money you must spend. You can see the effect of increasing followers as long as you meet the minimum standards.

(1) Kuaishou short video paid promotion

Kuaishou short videos use a superimposed recommendation mechanism. The more frequently a short video appears on the homepage and the longer it stays on the homepage, the more users will see it. The effect of increasing fans will definitely be much stronger than before the recommendation. So how do you do paid promotion?

For paid promotion of Kuaishou short videos, click the upper left corner of the Kuaishou App homepage, open the sidebar, click [More] - [Creator Center] - [Promote Works], enter the promotion work page, and click the work you want to promote.

△ Kuaishou work promotion activation process

After entering the Kuaishou paid promotion interface, we can make choices based on our promotion intentions. If you just want to promote your work, you can choose the number of clicks, number of fans, number of likes and comments, or number of plays you want to increase. If you want to drive traffic to your live broadcast room through your work, you can choose the number of people who drive traffic to your live broadcast room.

When you first start advertising, it is recommended to choose an exposure amount of 4,000-6,000. If the advertising data is good, you can increase the advertising efforts.

The delivery time can be selected as 1 hour, 2 hours, 6 hours, 12 hours and 24 hours. If the delivery time is too long, the golden time period for boosting will be missed. Advertisers are advised to choose an appropriate delivery duration, 6 hours or 12 hours is best. Choose the delivery duration based on traffic concentration. If you purchase delivery time in the morning, you can choose a longer 12-hour delivery. If you purchase delivery time after 5 pm, you can choose a shorter 6-hour concentrated delivery. Try to adjust the duration of the ad delivery to the time period when platform users are concentrated.

In the targeting conditions, we can choose intelligent optimization, custom user characteristics, or specify experts/industry-similar fans for promotion based on our target user characteristics. Setting the characteristics of the target users can obtain more accurate fans.

△ Kuaishou work promotion parameter settings

(2) Kuaishou live broadcast paid promotion

Compared with short video paid promotion, fewer operators choose live broadcast paid promotion because the costs are relatively high and there are not as many options as short video promotion. The higher the bid, the more live broadcast room users you can get. As for whether you can turn them into your fans, it depends on the ability of the operator.

△Kuaishou live broadcast promotion activation process

The way to enter the Kuaishou live broadcast promotion is to click [More] - [Creator Center] - [Work Promotion] - [Live Broadcast Promotion]. When entering the live broadcast promotion page, we can turn on the button to automatically start the promotion during the live broadcast, and then set the parameters according to our needs.

3 Tips to Avoid Pitfalls in Kuaishou’s Paid Follower Growth

When using Kuaishou paid promotion to increase followers, many operators have fallen into several pitfalls due to lack of experience. The following is a summary of relevant pit avoidance techniques.

(1) Don’t rush to add costs

Kuaishou’s official paid promotions are all time-limited, so operators often have to choose between stopping or adding to the promotion. Some operators, when the results are not good, still add more fans with the idea of ​​"what if the speed of increasing fans will be faster in the future"; some operators are dazzled by the temporary sweetness and think that paid promotion is the best way to increase fans, so they directly add a large amount of money.

Both of the above ideas are very unrealistic. During the paid advertising process, you must think carefully and analyze the changes in data before making a decision.

We can use FeiGua KuaiShu to monitor the data of short video and live broadcast paid promotion. FeiGua KuaiShu's [Video Monitoring] and [Live Broadcast Monitoring] can easily solve the data monitoring problem in just a few steps.

△Feigua Quick Number-Video Surveillance

In the monitoring interface of FeiGua KuaiShu [Video Monitoring], you can observe the total trend and incremental chart of the three indicators of video likes, comments and views at the same time difference. If the data is abnormal, you can summarize and record it to facilitate subsequent comparative analysis of similar situations and adjustment of work promotion plans.

△Feigua Express-Live Monitoring

Through [Live Monitoring], you can monitor Kuaishou live broadcasts in real time and by appointment. You can monitor the total gift income, number of barrages, popularity peaks and the number of products in the live broadcast room on a minute-by-minute basis. At the same time, if the live broadcast is selling goods, you can also monitor the product information in the live broadcast room, sales volume during the live broadcast, and other sales data to help us adjust the live broadcast sales strategy in a timely manner.

(2) Prioritize high-quality videos with potential

If operators choose to pay for short video promotion, they can adopt a small-scale testing method, but they must do preliminary screening in advance. Before pressing the pay button, operators must first select those short videos with great potential to minimize the risk of losing money.

If you don’t know how to choose, we can select the most popular video for promotion in Feigua Kuaishu-Broadcaster Details-Video Data. For example, the most popular video of the host [叶公子ye] in recent days is the short video released on 7.9 "Please summarize your dormitory relationship in four words!", so we can choose this video for promotion.

△ Feigua Kuaishu-Ye Gongziye video data

(3) Avoid buying fans illegally

We often see various paid fan-buying advertisements on various websites or communities, and there are indeed people who use this method to quickly increase their fans. However, these fans are actually "zombie fans". Not only are they of little help in the operation process, but once they are detected by the platform, the most serious consequence is account suspension. Therefore, don’t pin your hopes on this so-called “shortcut”.

The above are some tips and pitfall avoidance guides for increasing followers through paid promotion on Kuaishou. The actual operation methods still need to be adjusted by the operator based on his own situation.

Author: fengye

Source: fengye