In terms of privacy protection, what two changes did iOS 14.5 make?

Every day we use our phones, every word you click or search on your phone may be acquired by the application. For example, the location of your home, your itinerary for the day, the news websites you have read, the products you have seen or searched for, your shopping habits, and the offline stores you have visited, all of this data may be monitored and tracked by the app in your phone. For example, I searched for red beans and coix seeds in a mobile browser not long ago. When I opened the Douyin App, I found that the ads pushed to me were all about red beans and coix seeds. This means that Douyin may have monitored my search habits and launched the products I searched for accordingly. So we have no way of knowing how many times our data has been collected on every ordinary day.

How does it know my academic qualifications?

As we all know, Apple has always been very serious about protecting user privacy. Before an App obtains your personal data on your iPhone, it will obtain your consent. For example, if you do not agree with the App reading your text messages, you can set it directly in the privacy setting. Android phones are different. In an Android phone, a camera App can read your personal information at will. This is why many people like to use iPhones.

Privacy Lock

Just yesterday, Apple officially shared a document titled "A Day in the Life of Personal Data", introducing privacy labels to help more iPhone users understand how each APP handles user data, and informed iPhone users that they can clearly understand and control their own data and personal privacy through iOS 14.5.

Personal Data

Apple officially stated that privacy is a basic human right. Although human rights have been distorted by the United States, I think it is better to keep privacy in our own hands.

Apple generally adheres to four privacy principles when designing its products and services:

1. Data minimization. Unnecessary data collection is not allowed. For example, a photo-taking app is only allowed to read the photo library and use the camera, but is not allowed to read contacts and other data.

2. Transparency of collected data. In fact, everyone should be familiar with this, because when you open the App for the first time, when the App is about to read your data, the system will prompt you that the App is about to read your data, and ask you whether you allow it.

3. Process data on the device side. This means that your data is processed on your iPhone as much as possible, rather than being sent to a server for processing, thus avoiding data leakage.

4. Data security. With the support of iPhone's iOS system and Apple's excellent hardware, data security is guaranteed and the data on the phone will not be attacked by the outside world.

Apple has done these things well before. In the upcoming iOS 14.5, Apple has brought the following privacy features that have never been available before:

1. Transparent APP tracking: This function requires the APP to obtain user permission before it can track user data across applications. In this way, if I do not allow cross-application tracking of data, when I search for any product on the mobile browser, Tik Tok will not know and will not recommend corresponding products to me.

iOS 14.5

2. New privacy permissions in the App Store: The App Store will help users better understand how apps handle privacy. Each app will have to explain how it handles privacy so that we can better understand how the app obtains our information.

App Store Privacy Policy

Of course, Apple has also had data leaks. The famous iCloud leak incident had a significant impact on those Hollywood big names. What do you think?