Mobile phone sales are out, Apple is no longer the king, domestic manufacturers are at the top

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The sales of mobile phones in the Chinese market in July are officially released. The ranking is unexpected, but also reasonable. Honor has overtaken Xiaomi to become the biggest dark horse. Domestic manufacturers have strongly occupied the top four of the list. Why is Apple lacking stamina?

I have seen a lot of news about iPhone 13 recently. It seems that Apple has become the brightest star in the market. However, in the domestic market, users' appreciation for Apple phones does not affect their desire to buy cost-effective domestic mobile phones. From the mobile phone sales rankings in July, it can be seen that OPPO and vivo have become the two poles led by domestic manufacturers. No one expected that the two brands that were in the second circle of the domestic mobile phone market have now become the stars that everyone pursues.

OPPO topped the sales chart in July with 5.6 million mobile phone sales. OPPO Reno6, OPPO K9 and OPPO Find X3, as strong players, brought a lot of market share to OPPO. It is particularly noteworthy that July happened to be the summer vacation period. These OPPO models can cover almost all price ranges on the market and have a relatively good cost performance, so they are naturally the favorites of students.

The second place is vivo, which is similar to OPPO in terms of positioning. With multiple models covering all price ranges, it is naturally supported by users who prefer cost-effective mobile phones. The most important thing is that OPPO and vivo's stores have almost achieved full coverage in the township-level market across the country, so it is unquestionable that these two manufacturers can top the sales rankings.

Honor and Xiaomi ranked third and fourth respectively. We have to praise Honor, a brand that has been independent for less than a year. It has been able to crush Xiaomi phones by releasing new phones at a high frequency. Although Honor only has 100,000 more units than Xiaomi in sales data, I believe Xiaomi dare not ignore such a trend. In less than a year, Honor has launched four series of multiple models of mobile phones, including Honor v40, Honor x20, Honor 50, and Honor Magic3, and has strongly occupied the domestic market. Although many people complain that Honor phones are overpriced, the price-performance ratio is indeed very good. It can be seen that Xiaomi should indeed strengthen the quality control of its products in order to gain the favor of more users.

The fifth place on the list is Apple. Apple has become a market leader with the iPhone 12 sales exceeding 100 million in less than seven months. However, the failure in July seems to have caused the growth of Apple's iPhone 12 to encounter a bottleneck. The top four places are occupied by domestic manufacturers, which also shows that Apple's influence in China is gradually declining.

In general, it is not easy for the four major domestic manufacturers to hold up the market as Huawei retreats to the background. From the user's point of view, cost-effective mobile phones are the choice of most people, and Apple's still high prices make it increasingly distant from domestic users. This also indirectly reflects that the consumption concept of domestic users is becoming more and more rational. The slogan of supporting domestic products is no longer just a slogan, but has become a true portrayal of domestic users.