What is the content of online promotion work and what are the specific responsibilities of promotion work?

With the continuous development of the Internet, many traditional companies have also begun to recruit people to work in the Internet sector. However, since there was no such position before, no one knows what the network promotion personnel do specifically and what work they are responsible for. The company's human resources manager asked the editor about this some time ago. What is the content of the network promotion work and what are the specific responsibilities of the promotion work? Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

What is the content of online promotion work and what are the specific responsibilities of promotion work?

1. SEO (external publishing, on-site publishing, friendly link exchange, community dissemination, etc.)

2. SEM (various paid search engine promotions, such as Baidu, Sogou, 360, Google, etc.)

3. Channel promotion (offline and online channel promotion, such as cooperative platform picture advertisements, posters, leaflets, communities, etc.)

4. Copywriting planning (such as writing high-quality manuscripts for event marketing, website marketing, etc.)

Formal online promotion positions are divided into:

The positions under the online promotion manager include: SEM, SEO, editor, copywriter (assistant), art designer (assistant), programmer (assistant), and channel specialist.

What is the content of online promotion work and what are the specific responsibilities of promotion work?

Several major elements of online promotion:

1. Clear goals

2. Clear thinking

3. Strict Execution

4. Immediate feedback

The above is the content of online promotion work. What are the specific responsibilities of the promotion work? The specific content is that today traditional enterprises have achieved success through online promotion, with hundreds of millions of orders each year. Therefore, online promotion is something that companies must do!