What are the unknown rules and tricks in Baidu bidding?

Baidu bidding is a good thing. It can be said that over the years, many companies have survived by relying on Baidu. However, for those who are new to SEM bidding promotion, there are some ways of playing in Baidu bidding that they are unaware of, which results in wasting money without any effect. What are the unknown rules and tricks in Baidu bidding? Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

What are the unknown rules and tricks in Baidu bidding?

First, click on the price calculation formula. Many people know the formula, but who dares to say it is accurate?

Second, the keyword matching method (click to view video for details). In recent years, the name of the matching method has remained unchanged, but the actual matching rules have been modified behind the scenes. For example, the synonym inclusion in phrase matching has been quietly adjusted to a wider match in the past two years. Since you all use synonym inclusion and spend less money, I will adjust it to be infinitely close to core inclusion. Haha, similarly, the current core inclusion is almost equivalent to broad, and the quality of search terms will definitely be reduced, which has invisibly caused us about 20% of waste.

Third, Baidu often adds new features, such as displaying them on the same stage. The default setting is the startup state, and no one will tell you in advance that this is the case. The purpose is suspected of increasing malicious competition. There are also dynamic creative, precise matching expansion, automatic ranking, and even the current component creative and other similar setting options, which are all unclear and unclear;

Fourth, some cooperative networks, such as traffic expansion;

Fifth, the quality issue. Baidu's quality is definitely not just the influencing factors mentioned by Baidu officials, because no matter how you adjust according to those aspects, the quality will not change, unless your account was too bad in the first place. And you will find that for a very bad word, the quality score is inexplicably high. There must be other rules, tricks, and calculation deficiencies in the quality aspect. Years of practice have proved that quality can indeed be improved through other means, but these methods are definitely not the ones mentioned by Baidu.

Sixth, in terms of ranking: you need to be extra careful when adjusting the price of the account’s own “Promotion Live” preview ranking function and the “View Ranking” function. Such issues have been introduced in detail in other articles and will not be explained here.

The above are the unknown rules and tricks in Baidu bidding? The specific content of Baidu bidding is that you should have a normal mind, and more importantly, you must be careful. Baidu bidding is just a tool used by you to make money for you. Finally, I would like to give you eight words: dare to use and use well, and don’t forget to use it.