Sogou charges and account opening. What should I pay attention to when opening a Sogou bidding account?

Sogou bidding promotion is one of the bidding promotions and is also one of the channels for many companies to launch. Although the traffic of Sogou search engine is not as large as that of Baidu search engine, there are still many people who search for information through Sogou. However, many people still don’t know much about the specific process of opening a Sogou bidding account. So what does Sogou charge and open an account? What should you pay attention to when opening a Sogou bidding account? Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

Sogou charges and account opening. What should I pay attention to when opening a Sogou bidding account?

1. When opening a Sogou bidding account, pay attention to the determination of keywords. The selection of keywords is very important for bidding promotion, and it is the direct entrance for customers from search engines to websites. So how do bidding users choose and determine bidding keywords? The determination of keywords is not a blind choice. In order to achieve the best bidding effect, we must first analyze which keywords are searched most by search engine users and analyze the conversion rate of this keyword. Finding keywords with large search volumes and high customer consumption intentions is the key to successful bidding results.

2. When opening a Sogou bidding account, pay attention to the price of keywords. What is the actual keyword bidding price? The starting price of Sogou keyword bidding is 0.3 yuan, but the actual bidding price of all keywords is no longer 0.3 yuan. If the bidding user wants his website to rank first, he must bid higher than the bidding price of the first place (bidding in increments of 1 cent), so the actual bidding price is no longer 0.3 yuan.

How much impact will improving PPC have on advertising costs? First of all, the click volume will increase as the bidding ranking increases. The click volume will be higher than before. It is unpredictable how much higher it will be, which will improve the bidding ranking. Secondly, the keyword bidding price will also increase. Two factors determine that the improvement of paid ranking will have a significant impact on advertising costs.

3. When opening a Sogou bidding account, pay attention to the ranking position of keywords. The ranking position of keywords will affect the traffic of customers entering the website. The lower the ranking, the less traffic will be. Of course, if you want to get the most customer traffic, you must rank your website first, and of course the cost of advertising will increase. Therefore, you have to make a trade-off, ensuring traffic while taking into account advertising costs.

4. When opening a Sogou bidding account, pay attention to the delivery location, delivery time, and daily maximum consumption amount. The Sogou backend can set the advertising delivery time, delivery time, and daily consumption amount. The choice of placement location depends on the area where your advertisement will be placed, whether it is a city, a region, or mainland China. The choice of delivery time can be specific to a time period, and you can choose not to run ads on Saturdays and Sundays. Daily consumption quota: advertisers can set their own maximum daily advertising consumption.

Sogou charges and account opening. What should I pay attention to when opening a Sogou bidding account?

How effective is Sogou bidding? The effect of Sogou bidding is directly related to the cost of advertising. The higher the number of clicks on Sogou, the better the bidding effect will be. Of course, the cost of advertising will also increase accordingly. Of course, the bidding effect is also related to your own keyword selection, delivery time, regional settings, and daily consumption amount. In order to get the best bidding effect with the lowest advertising cost, it is necessary to comprehensively consider factors such as keyword selection, delivery time, region setting, and daily consumption amount to achieve the best advertising setting.

The above is Sogou’s charges and account opening. What should you pay attention to when opening a Sogou bidding account? As for the specific content, Sogou bidding promotion is relatively good. Friends who want to do Sogou bidding can contact editor Feng Chao if they want to open an account. To open an account, please find Guangzhou Mingxiang.com!