Design and attribute matching skills of advertising promotion materials!

After we have determined the marketing promotion goals, we need to start designing promotional advertising materials. There are two aspects to consider when designing promotional materials:

1. The content of promotional materials should match the target audience. The ideal design of promotional materials should be able to attract users’ attention, stimulate their interest, and encourage them to purchase products. However, it is difficult for us to satisfy users from the stage of product awareness to the stage of product purchase at a single advertising point, but it is not necessary. A marketing series is mainly determined by events rather than by a certain link.

But we need to note that users at different stages want us to promote different content to them. For example: At this moment, the user has no need to buy the product, and you tell me about the promotional offers in the advertisement. Such promotional information is of no use to users. The core is that users are early-stage users, and advertisements are promotional information for users in the third stage.
2. The target user groups of different products vary greatly, including rational users and emotional users. For rational users, they care about their own interests and values.
The promotional content information should clearly state the benefits that the ad display will bring to users. For emotional users, we need to stimulate their emotions so that they want to buy the product.