How to analyze the small details of Baidu bidding?

Baidu bidding has become a well-known means of Internet marketing. Whether doing SEO or paid advertising, profit comes first for the company. Looking at the promotion of domestic small and medium-sized enterprises, a lot of companies are doing Baidu bidding. Dongguan SEM Feng Chao does not need to explain too much about the difference between SEO and paid advertising. Judging from the effects alone, if one can correctly understand bidding advertising and rationally utilize resources and the advantages of bidding itself, for a considerable number of companies, it is indeed possible to quickly open up the online marketing situation.

Feng Chao from Dongguan SEM has been engaged in bidding since 2014, and has been doing online marketing planning work for enterprises. Based on a case he had handled, Feng Chao from Dongguan SEM summarized the 10 details that cannot be ignored in bidding advertising. I hope this article can be helpful to beginners.

The following is a bidding advertising strategy plan for a training center. Briefly speaking, this educational training center is for right brain development training. An institution that focuses on developing the intelligence of children under the age of 12 through education and training. Taking the education industry as the background and combining the current resource allocation of our training center, we formulate the following Baidu plan and strategy:

How to analyze the small details of Baidu bidding?

1. Bidding model strategy:
Brand model: Too much investment, for the purpose of brand promotion (not suitable for the current stage)
Keyword mode: low investment. Reasonable control can bring quick returns. This is the current suitable model

(II) Purpose of bidding:
The main purpose of this bidding is to expand enrollment. Auxiliary purpose: promote the brand and provide a showcase for franchise investment.

3. User Positioning:
At present, our center focuses on early childhood education, potential development, and cultivating children's habits. Parents of children aged 3-7 account for 65% of our center's student population. The bidding user positioning can be concentrated on the allocation of advantageous resources, and the targeted users are: parents of children aged 3-7.

4. Keyword Positioning Strategy:
The selection and positioning of keywords determines whether the bidding advertising can be successful. Play a core decisive factor.
The selection of keywords consists of two parts: hot words and long-tail words.
Hot words to choose from: early childhood education, preschool education, early childhood education. A maximum of 4-5 words are focused on the long tail, and 50-200 long tail words are combined according to the characteristics of the parents. This part requires precise analysis.

(V) Bidding keyword model:
Only select the Exact Match advertising mode.

(VI) Regional positioning:
Location: Jilin Province

7. Time zone:
According to local habits and schedules, distinguish between Saturdays and Sundays and set opening hours

(VIII) Budget plan:
Local hot words cost 2-3 yuan per click.
1-3 hot words. There are 50-100 long-tail phrases, and the daily budget is 100-150 yuan.
4-6 hot words. There are 100-200 long-tail phrases, and the daily budget is 200-250 yuan.
It is more reasonable to temporarily set a background control limit of 100-150 yuan for consumption. Baidu has timely transactions.

(IX) Cooperative work:
The website phone number corresponding to the bidding is independently monitored by a separate phone call. The website is configured with QQ separately.
(It is best if these contact numbers and QQ numbers have not been used in other advertisements, so as to facilitate monitoring of the results)

10. Effect monitoring:
Organize telephone consultation forms and QQ consultation forms after get off work every day. Keep detailed records of customer issues. Transaction ratio, intention ratio, etc. Calculate the conversion rate ratio. Bidding is for timely advertising. Make targeted adjustments for each unit every 3 days. Okay, having written this far, I hope you can gain something from it.