How to write the competitive product word creative ideas for bidding hosting companies?

We have mentioned before that visitors have three purchasing stages, which are divided into three groups: potential group, intended group and target group. Those who search for competing words are generally the target group in the third stage. This group of people has a high desire to buy. If the promotion of competing words is good, it can improve the conversion rate to a certain extent. For high-quality creative writing of competitor keywords, you can refer to bidding hosting companies, they do a better job.

Among the visitors who search for competing words, there are three categories: highly loyal visitors, habitually loyal visitors and zero-loyal visitors.

Highly loyal visitors have a strong subconscious recognition of their competitors' products. The competitive product words displayed at this time can allow visitors to break their subconscious ideas and add an option for them when making purchase comparisons.

In fact, habitual loyal visitors may not necessarily approve of competitors subconsciously. Their purchase is just a habit. It may be because the competitor's products meet their needs, and at this time, the use of competitor words can guide visitors to have a desire to buy.

Zero-loyalty visitors have no idea about competitors, and competitors are just one of the options at this time. Placing competitor keywords can influence their purchasing decisions, and you can win these customers through differentiated creative descriptions.

So how do high-quality bidding hosting companies write competitive product words?

If competitor brand keywords appear, it is recommended not to insert wildcards when writing creatives to avoid disputes.

2. The creative ideas of competitive keywords can adopt the natural red-floating strategy to enhance their appeal.

There are two ways to make creative ads popular: one is to make ads popular through a wild card, and the other is to make ads popular naturally. Obviously, making ads popular through a wild card is ineffective for creative writing of competitor words, so we can only adopt the strategy of making ads popular naturally.

3. The creative writing of competitive product keywords should reflect the product selling points that are different from those of competitors.

Because customers may still be comparing different brands at this time. Differentiated creative descriptions can help distinguish your products/services from those of your competitors, thereby influencing or even changing their purchasing decisions.

Summary: If you want to create competitive words, you must pay attention to the creative methods of competitive words introduced by bidding hosting companies above. In addition to this, you should observe more. Your competitors must also have competitive keywords. See how they use them and learn from the good ones.