How is the salary of an SEO specialist calculated? How do you calculate performance in salary for SEO?

When recruiting personnel for SEO positions, an important question we must consider is how much is the appropriate salary for SEO specialists? Will it involve performance improvement?

If the salary is too high, the company's costs will be higher; if the salary is too low, it will not be able to recruit suitable candidates, or even recruit no one! Dongguan SEO Feng Chao summarizes his own experience and what he has seen and heard to help you sort out this issue.

Before you begin, you should pay special attention to one issue: wages vary from region to region, but basically there is a proportional line. For example, if the salary in Beijing is 10,000, then the salary in second-tier cities will generally be 60% to 70% of that in Beijing. The proportion in third-tier cities is basically around 50%. This is basically the proportion level of cities.

Okay, now that we understand the regional wage differences, let’s get to the point.

SEOers with different working experience will be given different salaries. I believe that work experience is also an important criterion in many cities and many positions. Here are some suggestions purely from this perspective:

How much salary are given to fresh graduates?

Fresh graduates in Beijing are generally given 4,000 to 6,000 yuan. This salary range depends on the person's academic qualifications, the school he/she attended, and his/her performance in the interview. How to consider the expected salary from many aspects to give a specific value.

For example, this person graduated from a 211 or 985 university with a bachelor's degree in an Internet-related major. The interviewer was very satisfied during the interview. I think with a little training, he will be a talented person in the future. We can give up to 6500.

But for recent graduates, you can write this range when posting recruitment information. If you are not in Beijing, you should multiply the corresponding ratio based on this basis and local conditions.

How much salary is paid for SEO who has been working for 1 to 3 years?

We will naturally give more to SEOers with certain work experience than to fresh graduates. When posting a job posting, the salary is generally between 6K and 15K.

What needs to be explained is that within this range, some SEOs have working experience in some large websites, and some come from corporate websites. So the specific amount of money to be given depends on how much the other party wants during the interview. Second, look at the other party’s abilities (successful cases, past experience, communication and expression, etc.). If it exceeds your budget, that is also acceptable.

You should know that the SEO position is an unlimited marketing channel. Once you have recruited an outstanding talent, he will bring your company a return of 100+ times his base salary. But if you hire an unreliable person, then you will basically be working in the company for nothing year after year.

SEO is a magical thing, but people with ability can solve all the problems that will be faced.

Those with more than 3 years of experience basically play the role of supervisor or manager. I will share the salary and benefits of SEO supervisors/managers later.

Notes on performance incentive assessment

Too many companies break down employees' expected salary during interviews into: base salary + performance = final result. But I don’t recommend doing this.

In essence, the new employee has done something that employees hate before he or she even starts working. And later, when the employee fails to complete the assessment content, can he or she still get the money?

But if it is a basic salary, it depends on the situation and then give that much. The subsequent performance appraisal is an additional one after the employee is converted to a regular employee. If the employee fails to complete it, for example, the completion rate is less than 80%, then I can say that the employee will not get a single cent of performance appraisal.

The employees have nothing to say and can only strive and work hard silently! The most important thing is to ensure everyone's emotions and trust in the company, because happy employees = happy customers = more meaningful things + more profits.

Okay, that’s all for today’s sharing. If you have any questions, please leave me a message in the comment section below and we can discuss related issues about SEO specialist salaries together.