Breaking news: All products of Toutiao have been removed from the App Store. The reason for the removal is that...

As we all know, we are always the first to know about any developments in the mobile Internet .

This morning, the " Operation Uncle " discovered that "Toutiao" was no longer on the App Store rankings. When many netizens entered the Apple App Store today, they were surprised to find that the famous news client "Toutiao" had disappeared, and another application "Neihan Duanzi" under the company that owns Toutiao also disappeared at the same time.

" Operation Uncle" showed us a screenshot of the ASO tool that was removed from Toutiao:

The following is a screenshot of the "Operation Uncle" Asong's mobile phone:

You will find that after searching for Toutiao, the Toutiao app is not displayed.

As we all know, the App Store has extremely strict rules. No matter how big the app is, it will not be let off if it violates the rules. Previously, Operation Uncle also reported that Tencent and Meituan had experienced their entire product lines being removed from the shelves, and Baidu Maps, Himalaya , Lizhi FM and Koala FM had also been hit hard.

For application developers and operators, having their products removed from the shelves often results in unbearable losses, and may even lead to a total loss.

The reasons why App Store products were removed are as follows

1. The most common reason for app removal is chart manipulation . Apple focuses on combating "chart manipulation" rather than " chart rushing ". Although there is only one word difference, the results are very different. Apple’s attitude towards hedging the charts is somewhat ambiguous. This is because hedging the charts brings real volume after all, while brushing the charts uses scripts to brush the volume. Although fake traffic can bring short-term high rankings, it will be directly removed from the shelves once discovered.

Second, there are also many apps that have been removed from the shelves due to fake comments under the apps. Some of them are posted by themselves, while others are maliciously posted by competitors. The latter especially highlights the fierce and unscrupulous competition in today's app market . To this end, some industry leaders have even formed an anti-gang alliance. The most direct way to deal with malicious comment spamming is to promptly report any abnormal comments to Apple.

3. Doing a good job of ASO optimization is very helpful in improving the ranking of applications, and a very important point in ASO optimization is the hot search ranking. According to data shared by some ranking companies, the number of downloads brought by hot searches is not large, but it is easy to be detected by Apple. A well-known game was once removed from the shelves due to hot searches.

4. Adding unofficial payment codes will seriously damage Apple’s interests because this behavior circumvents their payment system. For such developers, Apple's punishment measures are more severe. In addition to removing the product from the shelves, the developer account may also be blocked. Previously, a company added Alipay code to a game. When Apple discovered it, the company’s account was directly blocked, and many of its games were implicated.

5. According to the Apple App Store terms, if the application functions involve violating the privacy of others , abusing privacy rights, or contain content that is contrary to religion or law, it will also be removed from the shelves.

In addition, the reasons why apps are removed from Apple's shelves also include using black cards or stolen iTunes accounts to jack up the rankings, using misleading tactics to solicit positive reviews during promotions, functions that compete with native iOS apps, and app descriptions that don't match reality.

So far, Toutiao has not made an official response to the removal of its products. Whether it was a violation of regulations or a "mistaken killing", the experience of Toutiao and many other previously removed apps reminds Apple app developers that there is always an invisible sword hanging over their heads. The Operations Uncle will continue to report on hot events in the mobile Internet , so please continue to pay attention!

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This article was compiled and published by @操作大叔 (APP Top Promotion) by the author @操作大叔. Please indicate the author information and source when reprinting!