SEM keyword report, how to analyze daily keyword report in Baidu bidding promotion?

Bidders must analyze keyword reports every day. Why? Why do they check rankings in the morning? What is the basis? Have they analyzed the keywords that were clicked yesterday? Are there any problems? Only by analyzing yesterday can we work effectively today!

SEM keyword report, how to analyze daily keyword report in Baidu bidding promotion?

1. Take the words with high consumption and search them in Business Communication to see how many conversations were brought up yesterday, how many appointments were made this week, and how many patients came this month. Analyze the value trend of this word.

2. According to the average click price of the account, set the maximum click price of keywords based on the keyword part of speech. (For example, the average click price of an account is 15 yuan. The account keywords are divided into three categories: A, B, and C. Then the click price of category A keywords does not exceed 80 yuan, category B keywords does not exceed 40 yuan, and category C keywords does not exceed 10 yuan. Note: reasonably control the consumption ratio.)

3. Look at the number of clicks corresponding to the word with the highest unit price. If there is only one click, then think about the probability of a single click generating a conversation.

4. You need to consider all the regional keywords in this account, how many are for matching, how many are words actually searched by patients, and how many have generated appointments in Shangwutong and visits in the appointment system.

SEM keyword report, how to analyze daily keyword report in Baidu bidding promotion?

So many people said, what is there to analyze in this keyword report? You have to know that in bidding promotion, every report is the experience summarized by spending money, and then Baidu gradually improves it according to our needs, so the reports in Baidu promotion must be taken seriously.

1. Look at the display

Download the keyword report and click Descending. Check to see if there are any words with high impression and low click or high impression and 0 click.

2. Look at the clicks.

Take a look at the words with high display and high clicks to see if the consumption is high and whether there are many inquiries.

3. Look at consumption.

Check out the most expensive words to see if they are worth the money. Compare yesterday's inquiries to see how many inquiries these high-consumption words brought.

4. Look at the unit price

Check the keyword report and sort it in descending order by average price. See if the word with the highest average price is the one you expect, and then see how many clicks the word with the highest average price has. If there is only one click, then you need to consider what the probability is that this click will lead to a consultation? In fact, sometimes, you really don’t need to deliberately grab the ranking of a word, you can replace it with a word with the same meaning.
Pay attention to controlling consumption proportions reasonably and spend money on important things.

Note:

The purpose of keyword ranking is to get clicks, and ranking without clicks is useless.

You have to look at the key words of high consumption. I spent so much money but didn’t get any consultation. Why let it cost so much money? Each account is like a supermarket, and each keyword is equivalent to a product. Some products are placed in good positions and have great exposure. Some goods have a very high purchase price. Some products have huge sales.