How to operate and promote App without experience? You need to understand this knowledge

Some people say that if you want to be a great person, you must first be an ordinary person; others say that if you want to stand out, you must first be down-to-earth and settled; finally, an old man said, do what you think is right, and let the rest take its course. Yes, don’t ask the reasons, don’t care about the consequences, just do what you should do, and let the rest go as it comes. Isn’t it better?

Take the position of APP operation for example. If you have no experience, you need to accumulate experience. Although it may be ordinary, it is already great. In the end, you need to identify the goal and do what you have to do to see if you can succeed in the end. I have no experience in APP operation, so I will keep an empty cup mind and concentrate on it.

1. If you don’t understand, you should learn; if you don’t know, you should ask.

Diligence can make up for lack of talent, especially since you are so smart. It is best to have someone to guide you when you first start working. Be thick-skinned and don't be ashamed to ask questions. If no one leads you, then join multiple WeChat groups and QQ groups operated by APPs, chat more, make friends, and remember to send a red envelope when asking questions. At this time, money is a small matter, and knowledge is a big matter. Then go to major practical platforms to read skill-related articles. The practical stuff is a must to read. Generally, what you read is the top APP promotion. Reading articles replenishes operational energy. What you replenish is theory, but by learning from others, we can draw the truth in actual operations. The picture below is a practical platform about APP operation and promotion that I often visit.

2. About the ranking factors of APP in App Store

This is actually an old joke. There is a lot of relevant content on the Internet. I will add some new precautions on the original basis. In addition, everyone should note that the relevant skills in the article are only temporary. The emphasis is on practical operation and being good at summarizing. The algorithm of the App Store has been changing, so the skills must also be updated accordingly. The figure below shows some factors that affect the ranking of APP in the App Store, with precautions attached.

3. Common tools for APP operation

All kinds of data in the APP operation process need to be analyzed with the help of tools. Data-based analysis is an indicator to measure the effectiveness of APP operation. Similarly, data is also widely used to formulate subsequent APP operation strategies. Because I personally focus on ASO , the commonly used tool is the ASO analysis tool. You can also choose the tool that suits you according to your own situation. The figure below shows the common APP data analysis tools.

4. What data should be analyzed for APP operation?

The above article mentioned some APP operation tools needed in the APP operation process. We need to use these tools for data analysis during the operation process. For example, when I use the Cicada Master ASO tool , I will analyze the product keyword rankings and competitor rankings, and compare the ranking differences between products and competitors to troubleshoot and improve.

5. Mainstream Android App Stores

Although many APP operators focus on the App Store, the major domestic Android application stores are also a treasure trove of traffic that cannot be ignored. Usually, APP operations are carried out simultaneously in the Apple market and the Android market . Although there are many and diverse Android application stores, it is impossible for APP operations to be available in every application market . Therefore, we only need to pay attention to the mainstream Android application stores. The figure below shows a list of the names of the mainstream Android application stores.

This article focuses on introducing some basic elements in the APP operation process, such as various tools, various Android markets, etc. I hope that with the help of this article, newcomers can enter the industry as soon as possible. After all, I also started out by knowing nothing, and I learned step by step by watching, asking, and learning. Although I can't be called a god, some of my experience is still worth sharing with everyone.

Mobile application product promotion service: APP promotion service Qinggua Media information flow

The author of this article is @Cicada Master Wang Xuehua. Please indicate the author information and source when reprinting!