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Q: What types of WeChat Mini Programs are there? What are the categories of WeChat Mini Programs? A:
There is a survey data that shows that the average user opens WeChat more than 20 times a day and spends more than 40 minutes on WeChat every day. Many users even think that they cannot live without WeChat, which shows people's dependence on WeChat. Based on WeChat's huge user base, are you curious about which industries are more suitable for mini programs?
Tool applet
Users have always had a rigid demand for various tools, but they are different from general social software and are used less frequently. For users, it is too cumbersome to download APPs that are used infrequently to their mobile phones. However, mini programs fill this gap. For merchants in this industry, they can obtain accurate user traffic! For example, King of Glory group rankings, Flower Identification, etc.
Life service industry
Life service is a broad concept, which basically includes all industries we come into contact with in our daily life, such as catering, housekeeping, real estate, beauty and other life services, which are all very suitable for mini programs. Here are a few examples: Meituan and Ele.me in the catering industry. Every day users need to solve the problem of what to eat and where to eat, and the emergence of mini programs can solve problems for users and obtain good traffic for merchants. The mini program’s appointment, ordering, and payment functions simplify services for merchants and improve operational efficiency.
Online e-commerce
There is no doubt that mini programs have a huge impact on online e-commerce, and are even a new direction for many traditional chain retail brands. Through the Nearby Mini Program, customers can learn about the collection of nearby stores, and then view the product list, place orders and pay directly on their mobile phones, which is very convenient; retail store managers can increase store exposure through the Nearby Mini Program, understand customer consumption information through the Mini Program data assistant, analyze product sales, and formulate product marketing strategies.
Medical Industry
A:
WeChat mini programs are mainly divided into the following eight categories
1. E-commerce Mini Programs <br /> E-commerce Mini Programs are one of the most numerous mini programs. Because it has WeChat payment, order filling, and product listing and delisting functions, users can conduct transactions and purchases directly through the mini program without jumping to the APP. As a supplementary product to e-commerce official websites and Taobao stores, e-commerce mini programs can help users reduce decision-making time and make purchases more quickly. Although they are mini programs that focus on lightweight services, e-commerce mini programs still have WeChat customer service functions, so users can ask questions whenever they want.
E-commerce companies such as clothing, luggage, and food sales can choose to create their own e-commerce mini-programs to firmly control internal traffic of WeChat.
Moreover, e-commerce mini programs can be further divided into: e-commerce mini programs, boutique e-commerce mini programs, food e-commerce mini programs, luxury e-commerce, art e-commerce, etc., which can meet the different needs of enterprises.
2. Hotel Reservation Mini Program
Hotel booking mini programs are becoming more and more popular. On the one hand, it is because the platform fees are high, and on the other hand, payment through WeChat mini programs is so convenient. The navigation function and booking function are very mature, not to mention the payment function. If you want to book a hotel, just book it without even switching the APP. Moreover, if the hotel booking mini program is used in conjunction with the official website, it can strengthen the user's impression of the brand and make it easier to increase user awareness of the brand. Whether it is a hotel or a B&B, it is very important to have its own official website and mini program.
3. Online ordering app
What's the most embarrassing thing about ordering food in a restaurant? Of course, the waiters are busy, or there are not enough single-order machines. At this time, the online ordering app is very powerful. Open the mini program and place an order by yourself. You can also note the table number and flavor. The price of the meal will be calculated when you place the order. You can pay directly when you want to. AA or treating are also relatively open and transparent. And you don’t need to download any APP. Just close it after use and open it again next time you want to use it. It does not take up much memory and does not bother users. The user experience is really great, so many restaurants choose to develop their own online ordering apps.
4. Service Booking Mini Program
Service booking is also a popular category of mini programs recently. Generally speaking, they display their store address, service content, and service time and items can be booked. You can choose to create your own mini-programs for beauty and hairdressing, manicure and massage, housekeeping and cleaning, and moving and express delivery. Transparent charges and ease of use are also the biggest advantages of the service booking mini program.
5. Online Ticket Booking Mini Program
Ticketing mini-apps for online ticket bookings such as concert and art exhibition ticket pre-sales have also become popular recently. Both individuals and ticketing companies can create this kind of mini program. Users can book, purchase and check tickets through WeChat.
6. Articles and Information
Judging from the results of the game between Apple and WeChat Official Accounts, WeChat Official Accounts chose to compromise and canceled the WeChat reward button on the iOS side. Self-media people choose to put a payment QR code as a supplement. However, smarter self-media people have chosen to build their own mini-programs. Mini-programs for articles and information can synchronize the content of WeChat public accounts, and whether it is an iPhone or an Android phone, you can still give rewards directly, skipping Apple's rules, and the experience is also very fast. This is probably the important reason why mini programs are so popular in the self-media circle.
7. Enterprise Exhibition
Enterprise display mini programs are also very popular now, which is equivalent to the mini program version of an enterprise’s official website. Although current official websites can be adaptive, they do not actually require mini programs. However, because mini programs are not allowed to have duplicate names, companies and enterprises that care about their own brands will choose to register their own mini programs to avoid malicious registration by their peers. Moreover, the needs of these companies are not user consumption, but brand promotion, so naturally, their mini-programs will choose to display their own website content.
8. Interactive Functions
Interactive function mini-programs are the most popular mini-programs recently, including anonymous whispers, anonymous complaints, game assistants (Werewolf, etc.), lipstick color testing, etc. However, once an interactive mini-program is flooded with messages, it is likely to be blocked. For example, the whisper mini-program was blocked less than 24 hours after it went online. Therefore, mini-programs with interactive functions still need to be developed and promoted in accordance with WeChat rules. Fortunately, the development time of a mini program is short, only about a week, otherwise the developers would really be in tears.
Mini programs have many advantages such as short development time, low development difficulty, easy use, good experience, high conversion rate, and reuse rate. Moreover, the effect is even better when used with the official website, especially for single-page websites. Putting a mini program code or QR code on it looks very stylish.
Jimifeng Network builds its own mini-programs for merchants in various industries. WeChat ID: 18673936764 |
