Xu Qing resume: What points should be paid attention to when optimizing website promotion?

Is it becoming increasingly difficult to promote and optimize a website? How can SEO be done well if you can't follow the rules of search engines and don't handle the details of the website content well? SEO optimization consists of many points to pay attention to, such as titles, links, keywords, content, etc., none of which can be missing. Today, Dongguan SEO editor Feng Chao will list the details that will make SEO optimization more effective for everyone to learn.

1. Website selection.
When choosing a domain name for website promotion and optimization, using an old domain name to build a new site depends on the quality of the site and the update of the content. The old domain name has a history of more than two years and has no illegal records. It will have certain advantages when building a new site. Baidu indexes old domain names much faster than new domain names. If the old domain name was previously in a gray industry and has been downgraded, it cannot be used.

Select a server. Choose according to the needs of the website. Generally, enterprise sites can choose virtual machines and virtual spaces, which have faster access speeds, otherwise it is easy to increase bounces.

2. Website navigation and column settings have an impact on SEO.
The click distance between the navigation page and the homepage should be appropriate, the link levels should be reduced, and the links should be flattened, generally not exceeding five times. Images cannot be used as navigation links. Breadcrumb navigation helps improve user experience and is the most commonly used type of navigation.

In Baidu algorithm, relevance plays an important role. Column navigation should be closely related to keywords. The homepage column page should use a list format, which is conducive to spider crawling. The internal page updates the content to attract spiders to continue crawling, which is conducive to website ranking.

3. Select title keywords.
A website should be rich in pictures and texts, which is in line with the nature of the website. For example, Xiao Zhou Search Engine Optimization Consultant, we need to make this site, and we need to first confirm the title: SEO Optimization Outsourcing Service Company-Hangzhou Xiao Zhou SEO Optimization Tutorial and SEO Academy Online Self-study

Keyword selection: SEO outsourcing, SEO outsourcing company, SEO optimization tutorial, SEO tutorial, SEO school. Similar to this, your main business keywords need to be included in the title, and the keywords must summarize and highlight the main content of the website.

4. High-quality external links.
Stable and relevant external links are a particularly important factor in improving website keyword rankings. When choosing external link channels, pay attention to selecting relevant channels with good overall website rankings, and avoid using marginal websites.

There are some paid links, and you need to look at the external link website. If it is a website like Sina or Sohu, you can do it. There is no need to increase expenses for small channels. Be cautious when establishing friendly links, as the influence of the other party’s website will affect your own website.

5. User experience and accessibility.
Whether the website is comfortable for users to look at, the visual experience and whether the content of the website is useful.

Whether the website opens fast enough, whether the page loading time is long, whether the content can be fully displayed, whether the PC and mobile access are misplaced, etc. are all factors that need to be considered.

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