How to create a short video with over 1 million views?

5 minutes of video + text will help you understand the basic logic of short video operations + the commonalities and key points of popular content.

What do you need to do to create a short video account from 0 to 1? The author summarizes the five-step rule: CCPMO rule, which is to understand the channel (channel), understand the competitor (competitor), plan the account operation plan (programme), produce content materials (material) with the goal of becoming a hit, and optimize operations (optimization) . Details are as follows:

1. C Understand the channels

Knowing yourself and your enemy will ensure you victory in every battle. Before creating a short video account, you must first have a clear understanding of the platform mechanism. Taking Video Account, Douyin, Kuaishou, Bilibili, and Weibo as examples, the author analyzes the characteristics, distribution logic, content tone, and user attributes of each channel .

Tips: The basic logic of short video platform recommendations and key indicators that need attention (please understand in conjunction with the video explanation).

2. C. Understand Competitive Products

After fully understanding and comparing the platform mechanisms, the next step is to have a full understanding of the competitors in your own account field and analyze their account positioning, content positioning, personality positioning and operational ideas . If the project has not yet been clearly established, you can refer to the platform's popular creators/vertical content categories to help you find potential competitors.

3. P-Scheme Planning

After thoroughly analyzing the platform and competitors, you can then make a detailed plan for the account you want to create.

Idea: Choose the account field based on your target audience, determine the account's business positioning, content positioning, and personality positioning, and build the account.

4. M Hot Content

In the content production process, it is necessary to create content with the goal of becoming a hit. So what are the characteristics of popular content? Remember two sentences:

1. Choosing a topic that satisfies the audience's psychology is half the success.
2. The three core characteristics of popular videos: resonance + conflict + hot topic.

5. Optimize operations

After continuously producing content through trial and error, it is important to optimize and iterate operations based on data. In the overall operation link, by breaking down the operation execution before, during and after the release, the following operation key points are summarized:

Among them, in the topic planning/script conception/editing and production stages, it is necessary to pre-embed a lot of gags and pay attention to the rhythm of the video. Through the 5 models of short video content communication, we can see that a good video needs to pay attention to the following: the first 3S must be eye-catching (to increase the effective playback rate), the video must be as short as possible (to increase the completion rate), and the video must interact with users (to increase the interaction rate index), etc. Only when the data of the work is outstanding enough, can your video enter a larger traffic pool.

Write at the back

There is no formula for content operation, and there are no shortcuts. Every time you create a new account, no matter you are an expert or a novice, you have to start from 0-1. Only by continuous accumulation, trial and error, and summarization can we get one step closer to a million or even tens of millions.

Author: Guo Wanting

Source: Kathy Guo