Chen Peisi resume: Using SEO content optimization to help e-commerce website users choose practical products

For any website, there are many channels for promoting the network. Choosing the right channel can not only increase conversion rate but also save a lot of advertising costs. The same is true for e-commerce websites. In order to quickly obtain sales results and achieve key performance indicators, most marketers use SEM bidding for advertising, which is a viable method. In the past, we achieved rapid results, but the return visit rate was low and continuous output was needed. Once the startup stops, it will be difficult to carry out business.

Take SEO content optimization to help e-commerce website users choose practical products

If you don’t have the pressure of key performance indicators in the short term, Liesouyun recommends that you promote your e-commerce website through content marketing. The simple fact is that you have to focus on the needs of your users. They need useful information to help them buy goods and services, not simple and direct advertising.

So, how do you develop a content marketing strategy for ecommerce SEO?

1. Develop detailed usage tutorials

The creation of this part of the content is similar to that of a shopping guide website. Its biggest feature is to tell you how to choose your products and services and how to match them with related supporting products.

For example, if you want to buy an SEO tutorial, you might want to output the following:

(1) The current development status of the SEO industry.

(2) Employment rate and salary level of SEO in different regions.

(3) How long does it take to master the necessary skills for SEO?

2. Target user product review

Product reviews are one of the most important ways to sell products on an e-commerce website. It is based on objective evaluation and simple understanding of users. Merchants need to provide potential sales targets with real and objective product evaluations, rather than excessive billing and censorship behavior.

(1) Positive reviews can be exchanged for points and small gifts.

(2) Comment on products, receive free coupons, and earn double points by uploading pictures.

3. Simplify complex content

If you want to buy a Huawei phone, but you don’t know what an AI chip is, when you choose a business, you will be more inclined to those who can simplify these complex technical issues and present them to consumers with interesting ideas.

The secret to content marketing for e-commerce websites is often to explain some technical issues and instructions clearly to the average buyer.

4. Choose different content types

From a visual marketing perspective, graphics and videos are the most effective way to increase conversion rates. This also applies to e-commerce websites, which is why you often see product pages with a lot of pictures, and recently video product short introductions have become popular.

For example, when your car is accidentally scratched, you may need to buy a paint product, then you will definitely want to have a guide on the operation process, preferably a video.

The core element of e-commerce website promotion methods remains in the field of content marketing. If you want to get long-term stable traffic, you need to study carefully.