Three tips to teach you how to successfully operate an APP
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What does an APP need to do to retain users? 1. Do some brain work before promotion. You always have to think about something before promoting an APP . The editor knows many people who do APP promotion, and they often talk about brainstorming when chatting. That’s right, APP promotion is a brain-burning job. Market analysis, data analysis , user analysis, competitive product analysis , etc. often take half a day of practice and half a day of analysis. So what should we analyze as an APP promoter? We don’t need to analyze too much in the early stage. Too much analysis can easily cause confusion in thinking. The main analysis is in three aspects: User analysis, product analysis , competitive product analysis 2. Aim for precision in promotion. The editor believes that if you want to retain users, you must first find the right users. This is a very simple truth. The product is a platform for selling furniture, and the users attracted by the promotion want to buy books. How can you retain users? Rely on products? At this time, user attributes and product attributes are two parallel lines with no intersection! Even if the product is perfect, users will still leave because the product does not meet the needs of such users. Remember, users come for needs. Since the purpose of promotion is precision, we must first understand some online promotion channels . I won’t go into details about BBS and forums, and go directly to some channels with faster results, as shown in the picture. There are many promotion channels, and here are just a few examples. The best way is to choose the promotion channel that best suits your APP based on the product attributes. What is a suitable channel for you? The channel that can bring high-quality users is a suitable channel for you. 3. After promotion, the goal is to retain users. The next most important step is how to retain users after they come. The editor has a few very simple methods. What can we do? Let’s look at the following points. 1. Respond to user feedback in a timely manner and distribute positive information about the APP on the PC side This area needs to monitor user comment information, user messages on the APP official website, and PC-side network public opinion monitoring at any time. When disseminating positive information on your own initiative, you should also respond promptly to negative information and suggestions left by users. There are two benefits to doing this well: The first point: warm the users’ hearts and make them feel that you care about them. Of course, this is also a way to win the users’ favor. When users feel this warmth, the favor will be grafted onto the APP. The second point: reaching potential users. When potential users find that the feedback behavior of target users is responded to, or see the positive information left by operators on the Internet, these potential users are likely to be converted. 2. Ensure that the APP provides accurate and continuous value to users What is valuable content? The editor has found that some operations partners equate valuable content with product promotion, that is, the messages pushed are all product advertisements. Please, if I were your user, I would be annoyed. The following are some valuable contents that I understand. The first point: content that is useful to users. (including but not limited to weather conditions, love index, lucky days, etc.) Second point: content that users are interested in Third point: content that can resonate with users Fourth point: content that can lead to user interaction 3. Build an interactive community and make friends with users Is there a product WeChat group ? Some operation guys would say to me, girl! I shout at the top of my lungs for a whole day but only a few users join the WeChat group. At this time, you need to prepare your sales pitch, such as "Scan the QR code to join the group and grab red envelopes, and there is a mysterious goddess waiting for you." Of course, this is just an example given by the editor. Anyway, if you use your imagination, you can always come up with a line of speech that attracts users' attention. Concentrating a large number of users in WeChat groups and allowing them to exist in the form of a community is only the first step in interaction. The second step is to label the users, such as users in Xiamen, users in Beijing, users in Shanghai, users born in the 1980s, users born in the 1990s... and then add users with the same labels to the corresponding WeChat groups. What are the benefits of this? The benefit is that it allows users to talk to each other and makes users feel close to each other, so that even when the operator is not around, they can still communicate actively. The third step is offline gatherings, no matter what the purpose is, whether running together, eating or singing together, it is always a good idea to come up with a reason to gather with users offline. Summary: Whether the APP operation is successful or not, the quality of the product is the key, and whether it can retain users is the key. The above are some experiences and ideas summarized by the editor. I cannot guarantee that they are effective for every type of APP. You can just refer to them. Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article is @Youpai.com and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! |
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