Tangshan SEO Training: When should SEO be done? What are the techniques for website optimization?

The relevant standards of SEO will become more and more perfect. In many cases, corporate website promotion can no longer rely on unconventional plans. Formal SEO promotion and SEM promotion are the future trend. However, the cost of SEM is relatively high. Although it is effective quickly, it is not a long-term promotion project. SEO may be more suitable for website optimization.

Next, official SEO services will become more and more important, more and more company websites will need official white hat optimization services, and the importance of user experience and conversion rate will become more and more important. Nowadays, the Internet is developing rapidly, and corporate costs are also increasing at the same rate as operations. So if the company wants low cost and high return, it must carry out website search engine optimization. Business managers, senior executives, management and others are learning SEO techniques. However, different optimization methods should be used in combination with the needs of the company's own industrial products. After all, every SEO operator has different understanding and optimization skills.

1. Domain name is equal to search engine recognition, and it is also a key module for website SEO. First, it’s easy to remember when choosing a domain name. Secondly, it can be closely integrated with the business process developed by the company, and the domain name and keywords have a strong correlation and a high degree of matching. Then the domain name suffix selection should be in this order to search for the domain name (please visit .net.cn) can be used. If conditions permit, it is recommended to use com, and the domain name suffix has a higher weight. After choosing a suitable domain name, you need to further search the domain name to see if it has been used before and whether there is any penalty record from the search engine. (How to search: Type website:your domain name and search on the search engine)

2. The choice of server is also very critical. Many people ask what are the differences between Chinese servers and overseas services? On the contrary, the overseas services are very simple and do not require archiving. I can’t say that because of the rapid development trend of Internet technology, China’s Internet technology laws and regulations have become more sound. After all, it is developing the market in China, and of course, the target group is also in China, so the server should be located near large cities with many company products, so that the server can be quickly opened and accessed. In addition, the website's international comparison plan has been registered, giving the website legal influence in China. There are also some challenges, such as the speed, reliability and availability of the server website. Whether it is a separate proprietary server is not so critical.

3. The choice of program system software must be based on the standards of the company or webmaster. Different commercial products require different functions and different cost investments. If everyone is rich, they will choose to use native development (JAVA, PHP), the requirements are not high, just display information or do SEO website, which is unnecessary. You can choose a complete open source content management system on the market, such as Ideal Knitting, Kingdom, etc. There is also an intelligent content management system for the quick station group system. Avoid using intelligent subway station construction procedures. The visual display information is beautiful and has no practical significance for SEO.

4. Overall planning and construction of the website If you want to build an SEO website, the overall planning homepage should have a simple architectural style and a reasonable layout of content sections. No matter how it is planned and constructed, it must be laid out in strict accordance with search engine optimization standards. For example: application of logos, styles, channels and standardization of internal web pages, website navigation bars, breadcrumbs, etc. In this way, search engines can become fascinated with the website in a short period of time.

5. How to find the keywords of total traffic? This is a very important question. How to find it requires you to be good at understanding the business process and finding industry vocabulary.