Traffic operation, from entry to mastery

In fact, traffic operations can be written into multiple series, and each series can also separately explain different system strategies. In these series, you can also target a specific point, such as the landing page, or the website bounce rate problem, and you can write a very specific strategy. It’s just that I’m particularly lazy. The last time I wrote the first article “Traffic Operation, From Beginner to Mastery (Part 1)”, it actually took me two full hours. So when I wrote this article, I wanted everyone to gain something. I also greedily wanted everyone to say after reading this article: “Well, Gu Xiaobei is still quite good.” I was very terrified... Well, let’s just put traffic operation as the (next) part and count it as a conclusion! Let’s get started! At the end of "Traffic Operation, From Beginner to Master (Part 1)", I said this: Many of us always isolate the traffic channels when we deal with traffic. Many people who do SEO optimization are still limited to SEO, which is very limited. So, taking SNS as an example, if its traffic is relatively easy to attract compared to SEO, can we use the power of the community to quickly attract users, and then let users settle on this website, and then improve user behavior to tell search engines about the value of this website, thus forming a cycle... Let’s analyze the playing methods in detail! First of all, to facilitate readers' understanding, there are several issues that need to be clarified to form a consensus: First: In terms of traffic generation , which method is faster, SEO or SNS? I think the answer is beyond doubt, it must be social drainage. Not to mention that a website has just been released, the search engine will examine it (the website enters the "sandbox"). If a website wants to be ranked, the time is usually one or two weeks at the shortest, and several months at the longest! Moreover, even if the search engine has a ranking, it cannot guarantee that you will be ranked in the top few on the first page. You still need to continue to optimize your website. Social networking is different. It is more effective and its users form a circle, such as a circle of friends , a QQ group or a WeChat group . Do you think it would be faster to drive traffic through these channels? Some people may ask: "Xiaobei, doesn't the community also need to cultivate fans before it can attract traffic? This also takes time, right?" Well, social networking does require the cultivation of fans, such as WeChat public accounts and Weibo in China, and Facebook Fanpage abroad. But what I’m talking about here is “circle”. Taking WeChat as an example, some people use official accounts to attract traffic, while others use WeChat communities to attract traffic. These are different methods of attracting traffic under the same channel, so the circles I am talking about are WeChat groups and QQ groups. There is no doubt that directly utilizing community circles to attract traffic is the fastest way to get traffic! Second : Which is faster: building a circle or cultivating fans? My answer is: building a circle is faster than cultivating (page) fans! In my opinion, it is not difficult to create a QQ group or a WeChat group! You must have joined quite a few groups. Have you noticed that if someone shares a little knowledge, everyone will call him a "great god", and then a lot of people will join him. At this time, if you post a QR code in the circle of friends and write the copy well, a lot of people will scan the code and enter. The cost of introduction is very low and fast. You don't even have to go through so much trouble. You can create a group yourself and directly paste a WeChat QR code into each group. Many people will join in without thinking, and a WeChat circle of a hundred or so people will easily be full. Ps: The crowd here must of course be relevant to your products. For example, if you sell clothes, you must at least publish in a circle like fashion. Of course, QR codes are very popular in China, but not many people use them abroad. For example, you don’t put QR codes in Facebook Groups, but the principle is the same. If you do a better job of writing the content, many people will add you! The next step is more important, this step is the difference between me and many people: In terms of traffic generation, I must first gather users and then spread the information among them! What do many people do? Assuming that he has an independent website, right? Then our way of attracting traffic is to go to various groups and forums to post links, and then this link will directly jump to their specific product purchase page! Do you know how low and ineffective this approach is? Why many people fail to generate off-site traffic? The most fundamental reason is that these people have no idea how to generate traffic. What's even funnier is that some people, in order to attract traffic, send links to various groups everywhere, without any copywriting, just throw a link there... and then, nothing else... You still want to attract traffic with such a trick? They are all very brain-dead~~ Okay, how do I do it on Facebook? First: Gather people first (lead them to the Facebook fanpage to become fans. For those in China, I suggest you start by creating a group first) What is the purpose of doing this step? Please remember: when generating traffic, you need to pay attention to density, and only by having a circle can you achieve the maximum effect. Two examples: 1. Viruses break out in a concentrated area before they can spread. 2. There are two people. Assuming the quality of fans is the same, A and B both have 100 (fans). Do you think the drainage effect is better if A has 10 groups with 10 people in each group, or if B has only 100 people? I think the answer is self-evident! Second: Use the power of the whole to generate traffic (whether it is a Facebook group or a Facebook Fanpage) Okay, after the first step, you will have a wave of users, so the next step is to use these users to generate traffic to your website. Having written this far, let me talk about the most core principles I have followed in doing things over the years! I must be a user and gather users together! ! ! I must be a user and gather users together! ! ! I must be a user and gather users together! ! ! Please, read this sentence three times carefully. This is the important reason why I am different from many people. As I said before, many people are looking for traffic on other people’s platforms, but the results are poor and their actions are stupid. But I gather users first, and then use them to spread my website! Please note that I am talking about using existing traffic to spread my website. As for selling products after I have users, that will happen naturally. How to increase SEO traffic through social traffic? First, let us understand a premise: You must optimize your website before you can start to drive external traffic! If your website is super bad, like:

The product itself is defective and still posted on the website;
The website loads very slowly, and users don’t have time to wait for you to finish your work.
The after-sales service of the website is terrible
The pictures on the website give a sense of déjà vu of a haircut.
The website does not give people a sense of safe shopping
The website design is unreasonable, just like walking on a pedestrian street, messy and messy...

These are the prerequisites. If you don’t do these well and are not satisfied with yourself, don’t even think about attracting traffic from outside the site. If users want to leave as soon as they come in, all your efforts will be in vain. So what I’m saying is that this is the consensus that all Internet companies should reach: you should make your own product well first! Okay, now that we understand this, let’s move on! Back to the beginning, I now have a user channel (users on social media), how can I use this traffic to quickly rank my website? （SEO ） That is, how to increase SEO traffic through social traffic? For example: I previously had experience in League of Legends game peripherals (selling T-shirts, dolls, key chains, and water cups). I created two pages, which have been very active so far. At that time, I had my own blog and website. I used these two websites to constantly play with my blog and drive traffic to the independent site. The reason I direct traffic to my blog is because I want to use the traffic from social media to boost keywords, to improve the blog's keyword rankings and to direct search traffic to the independent site. This is purely for making money. There's nothing much to say about this. If I direct the traffic there, I'll get orders directly. I believe that many people will mainly focus their time on the logic of generating traffic and then selling goods. But actually I also want to use the traffic from social media to rank my blog, so that I can get free SEO traffic. So I need to control two traffic sources, so that my business can be safer and I won’t be walking on one leg. So what should we do? First : You must always keep your goal in mind, that is, your current goal is "how to use social media to improve the ranking of your blog" Second: When doing ranking, you are dealing with Google . You know what Google likes? How to infer and judge Google's rules based on the presentation of results. If you still don’t understand, you should read the article “Traffic Operation, From Beginner to Mastery (Part 1)” carefully! So, at this point, everyone should be clear about how to use a large amount of social traffic to boost the ranking of your blog (you can deduce the most important key elements in Google's algorithm mechanism, and then play these key points), and when users enter your website, they will be attracted by your high-quality content (we have already reached a consensus on this). This is equivalent to telling Google that your website is actually very good. Such a cycle can make your blog ranking and the website's keywords quickly move to the front (you can repeat the above action over and over again). Third: Find ways to use various topics on social media to attract users to your blog Let's take a simple example: I started by hosting a Polls & Quiz event on my Facebook fanpage. For example, I asked on Facebook, "Who is prettier, Fan Bingbing or Yang Mi?" (I just gave an example), and then led fans to vote on my blog. Then, a large number of fans would go to my blog to vote. After they voted, I would lead them to see the voting results, for example:

These 745 people all came from Facebook, so after they finished voting, I directed them to another page (asking them to view the results). What do you think the purpose of these actions is? It is nothing more than to keep users flowing on my website, reduce the bounce rate, and increase users' visit time! This is equivalent to telling Google in disguise that this website is pretty good and users spend a lot of time on it, so give it a higher ranking! Having written this far, you will definitely understand why some of the news you usually read can be written on one page, but it takes several pages for you to finish reading it.

Ladies and gentlemen, I have only given a simple example above. In fact, you can use many methods to attract users to your blog (website). You can also think more broadly. For example, after you have users, you can call on them to search for certain keywords or articles of yours on Google to increase your authority! Therefore, many of us do things too isolatedly, and have not thought of ways to use channels in a comprehensive manner. In fact, effective channel coordination will produce very great results and effects. The example I gave above is how SNS and SEO can work together to generate traffic. In fact, they can also be used together in other channels, such as how to use Facebook to increase fans for Instagram and YouTube. There is a lot of knowledge and skills involved here. There is another thing, I used to disdain it, but now I think it is really stupid. I used to think that PPC was very expensive, but I was doing very well with my free traffic, so I always wondered why I should spend money to buy traffic? I have a lot of traffic myself, and those who spend money to buy traffic are simply idiots. But later I found that PPC is sometimes not used to sell goods and make money. Sometimes it is an important part of channel coordination, and PPC can be used for scale expansion. For example, on social platforms, the Matthew effect always exists, so using this ppc can maximize the value. PS: There are a few people in the Youlianhui group who can really use PPC advertising and make a net profit of 20 million yuan a year! You read it right, you can achieve this amount by running PPC ads on any platform! In addition, it is particularly important to note that: 1. I have sold the LeagueMemes Facebook page and I no longer own it. I usually just post ads on pages like Lolkey and it is good to earn US dollars. 2. These cases are from a long time ago, but I can tell you that these methods are still standing the test of time and I have been using them all the time. These methods will never become outdated. 3. The peripheral products of this game are still very popular. Before, we sold them very simply, purchasing from Taobao . We could sell a keychain worth 35 US dollars directly for 35 US dollars. This product can still be made. Almost no one abroad makes it, and the number of people who play the game is large, but we must pay attention to copyright issues.

Well, when you see this, you may say, Xiaobei, then I still need to cultivate fans. Let’s put it this way: 1. As mentioned before, we should do things that can be sustained and control the traffic in our own hands. This process may be a little slow (it takes a process), but if you can get through this difficult period, you can benefit permanently in the future! This is what makes me different from many people... 2. If you think it is difficult to cultivate fans on your Page (you must find a way to quickly accumulate fans), then as I said, you can start with a circle. Then rely on these users to direct traffic to your website. So the process can be a little slower, but in the long run, it will benefit you in the long run. I think if I don't control my users and take the initiative to control the traffic channels, it will be difficult to grow big in the end. Having said that, I have actually dissected the traffic gameplay to everyone above. So in fact, after users come to your website, how to make users stay, how to make users trust the website, how to increase the website's repurchase rate, how to do visual marketing , etc., these can all be written in great length, and I will have the opportunity to explain them to you. Finally, a few words: 1. You must remember that you must first optimize the site, and then do off-site promotion ! 2. Improving the website's retention rate and increasing the website's repurchase rate will be much better than constantly conducting off-site traffic diversion every day. This point is overlooked by many people! 3. The website's traffic is now omni-channel and systematized, so we must pay attention to the coordination between channels, and any channel can be started from a point. (mentioned several times, to illustrate the whole)

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The author of this article @顾小北 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map

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