Yuanjiang SEO Training: What value can website optimization bring to enterprises?

Many companies don’t understand why they need to do SEO (search engine optimization) and what the role of SEO is?

SEO is the use of search engine rules to improve the natural ranking of a website in the relevant search engines. Baidu's search results are divided into two items: commercial promotion and natural search, which are two independent systems operated by two completely independent departments.

The simple meaning of commercial promotion is to rank advertisements according to the bid prices. Natural ranking means that Baidu sorts those high-weighted and well-optimized websites according to website ratings based on algorithms (search engine hyperlink analysis technology and search engine voting algorithm).

The most important role of SEO is to improve the search ranking of keywords and build a website with high user satisfaction

The most important thing for a website is to retain your users. Website SEO is not only for traffic and ranking, improving user experience is also one of the ultimate goals. Website SEO includes the optimization of the internal structure of the website as well as the optimization of the code and information content. This not only facilitates spider crawling, but also makes the website simple and easy to use, enhancing the user experience.

Build brand awareness among consumers

The Baidu search homepage is composed of bidding ads and natural search rankings. Bidding ads occupy the 1st to 5th positions on the search homepage, and natural rankings occupy the 10th position on the homepage. Comparing the two, consumers will reject bidding ads with cluttered content and have higher trust in natural rankings.

The higher a brand appears on the search page in consumers’ perception, the more well-known it is in the industry and the more trustworthy it is. When relevant brand information cannot be searched, consumers will question the brand's strength.

Establish a long-term and effective traffic source

Through SEO, corporate websites can occupy the top rankings on the homepage of keyword searches, and the website will continue to be displayed to all search users. With the cooperation of operation personnel in daily maintenance, the website will always occupy an advantageous ranking on the search homepage, bringing a steady stream of search traffic to the enterprise.

Compared with other advertising promotions, SEO has a particularly high accuracy, and of course the conversion rate will also be higher. In addition to keywords with high traffic, there will be many long-tail words in the selection of SEO keywords, such as: Which Shanghai decoration company is the best? Shanghai decoration company ranking? And so on... Users who search for long-tail words have clear and strong needs, and the company's sales conversion rate is high.

Reduce the cost of corporate network promotion. Compared with various network promotion methods, search engines can accurately locate users. Search engine promotion is nothing more than SEO and SEM (bidding advertising). SEM charges in the form of CPC (pay per click). As brand competition becomes increasingly fierce, the cost of brand online advertising is getting higher and higher, and the advertising effect will disappear immediately if SEM is stopped.

The biggest difference between SEO and SEM is that SEO does not require advertising fees no matter how much traffic it brings to the website. When the website's natural ranking is stable, the company can obtain a steady stream of accurate traffic at zero cost.