Four major marketing details of APP make your APP unique
|
Abstract : 1. Focus on user experience. Today's user experience is not just about UI. Pay attention to APP details, the smoothness of the screen, the visual impact, the refinement of the UI, and the continuous innovation and change of the gameplay. An old game can also shine with new brilliance. I remember when I visited the CEO of an Android game company in Shenzhen, he… 1. Focus on user experience Today's user experience is not just about UI. It also focuses on APP details, the smoothness of the screen, the visual impact, the refinement of the UI, and the continuous innovation and change of the gameplay. Even an old game can shine with new brilliance. I remember what the CEO of an Android game company said to me when I visited him in Shenzhen: "Their company currently has no original products. It only changes the UI design of elimination products and adds some new gameplay. The paid UP value can be increased by 50%." Similarly, the elimination product that was once popular in the market (Happy Elimination Club from Le Yuansu) also highlighted the ornamental value in the UI (the cuteness of animals and the originality of special effects), added a PK function (PK and sharing between friends), and used hungry marketing and an unyielding character (energy value of 30, and you can't play the game for a period of time after passing 6 games). 2. Fan Economy Make use of all available resources. Today's society is a society where everyone is a self-media. Promotion is no longer as simple as issuing some press releases and making some billboard advertisements. The use of vertical media and the establishment of user word-of-mouth will play a key role in APP marketing. I remember that Dong Mingcehua of "Tiantian Paocool" once told such a story at the GMGC development camp: "When Paocool was just launched and had not yet been recognized by channels and had no first release position, he saw a cashier in a restaurant playing Paocool during a meal, so he approached her and asked her what she thought of the game. The cashier, who was born in the 1990s, said proudly that she was the first user of Paocool in their restaurant to play Paocool. Through her, she introduced it to colleagues and friends around her. At least 30 people around her are playing Paocool." It can be seen how much role user word of mouth can play. Mobile Internet is a networked society, not a parallel one. If various users are intersected with points and lines, a network pattern will be formed. Circles and fan economy will be a very sticky promotion method for APP marketing. 3. Involvement of the marketing team The involvement of the marketing team in the early stages of APP development can provide a lot of professional advice on APP development from the perspective of marketing and users, so as to avoid making product changes when the functions and entrances are not suitable for marketing needs when the APP development matures and the marketing team begins to promote it. 4. Be a niche I remember a friend who has ten years of experience in marketing - Jiang Bo, CEO of Daya.com, once explained his business philosophy in this way: be precise in general things, be O2O in verticals, and provide users with the most accurate marketing display to attract more sticky users. |
<<: How to choose the promotion channel for APP?
![TBchoi Human Body Basics Class 8th 2020 LAELAPS [Good quality with brushes]](/upload/images/67cbfeb90bfaa.webp)
Recommend
Which industries are suitable for bidding for OCPC? Urgent, waiting online!
We all know that Baidu recently updated its backe...
Chen Kai's "Basic Knowledge of Stock Market" K-line diagram, technical indicators explanation video tutorial
Course Contents: 1.0 Preface.mp4 1.1 Basic knowle...
Zhengzhou optimization outsourcing, why should enterprises choose SEO outsourcing optimization company?
As we all know, outsourcing is the hiring of expe...
How to apply for the 400 service phone number? How to apply for the 400 customer service phone number?
How to apply for a 400 service phone number? How ...
What fields are suitable for renting G-port servers?
The G-port server means that the bandwidth of my ...
2015 Q3 Mobile Game Market Analysis Report
[[154650]] After the explosive growth in 2014, th...
Guangzhou Auto Show weathervane: New energy vehicle competition landscape may see major adjustments
The 14th Guangzhou Auto Show 2016 officially welc...
Don't buy food with these words on the package! How many do you have at home?
This article was reviewed by Pa Li Ze, chief phys...
Ginkgo biloba actually has no fruit! So what is that stinky fruit you eat?
Audit expert: Wang Guoyi Postdoctoral fellow in N...
Solid info! 6 customer acquisition models for APP promotion!
This time, I spent 2 days researching various pop...
Why do you keep revising your design? These 4 methods can help you pass it in one draft!
In actual work, most designers often have to revi...
Lanzhou sleep mini program function, how much does it cost to develop a sleep monitoring mini program?
Nowadays, due to increasing stress on people, the ...
Blockchain Hyperledger enterprise-level development project practical operation Hyperledger real project case
Blockchain Hyperledger Enterprise Development Pro...
Can LeEco’s smartphone ecosystem continue to differentiate itself?
Recently, a high-definition spy photo of LeTV'...
The First Chaos in History_Liu Mang Version Episodes 001-302 (Audio-Liu Mang)
The First Chaos in History_Liu Mang Version Episo...