Yuyao SEO Training: What should we pay attention to in the early SEO layout of a new website?

Recently, some friends who have just started working in the SEO profession asked me, what factors should be paid attention to in the early stage of SEO layout of a new website? Where is the SEO entry point for the website? Since I have been engaged in website diagnosis and optimization for a long time, I have seldom thought about what preparations and specific things should be done in SEO during the early operation of a new website. Since some webmaster friends have questions in this regard, Dongguan SEO Feng Chao editor has also spent some time to reorganize his thoughts.

Yuyao SEO Training: What should we pay attention to in the early SEO layout of a new website?

1. Clarify the theme and aggregate resources

Any website needs to be built with a purpose. At the beginning of website construction, competitor analysis, differentiated content positioning and user positioning have been established, so the construction of the content system of the entire website only needs to revolve around this determined theme.

What the editor wants to emphasize here is that in the early stage, you must concentrate your own advantageous resources, locate the content in the field you are good at, grasp one point, and do content aggregation in depth. A new site must not lay out content horizontally over a large area from the beginning. For example, for a news website, if you are good at any field such as law, military, finance, etc., you should choose one of the fields you are good at to build a content system. In the early stage, a website with clear theme content has the following advantages:

1. With a clear theme, it is easier to promote one's own advantageous resources and emphasize the authority in a field;

2. The website content direction remains unified, which can gather a group of high-quality fans. I don’t need to write more about the communication power of fans here;

3. For search engines, as semantic analysis capabilities improve, it is easier to gain the trust of search engines if the website theme is clear in the early stage. For a new website, it can shorten the indexing time. Even if it is a small influencing factor, you have no reason not to implement it.

2. URL uniqueness

Once the theme of the website is determined, it must be presented to users in the form of a web page. A web page corresponds to a unique URL address. Regardless of whether your website is redesigned and developed or built using open source programs, you must ensure the uniqueness of the URL address of each page on the website before a new website goes online.

What I want to emphasize here is that the root domain name and the normally resolved WWW second-level domain name should be bound together during server configuration, and a unique address should be specified, and 301 redirected to this unique address. This point is also easily overlooked by many webmasters and developers, but it is very important. Problems are often discovered after a period of operation, and then remedial measures are taken. Therefore, the editor still lists this point for everyone to deepen the impression.

3. Standard design of directory structure

Although search engines can easily crawl dynamic link addresses, the static URL addresses in the official specifications are more search engine friendly. Therefore, SEO practitioners still need to standardize the directory structure (URL structure) of the website at the beginning of website construction, so that developers can deploy the website in a way that is beneficial to search engines before the website goes online.

4. Internal link structure planning

A new website does not have many pages at the beginning. The internal link structure of the website must be planned from the beginning of website construction. As for how to build a reasonable internal link structure, there are enough relevant articles and strategies on the Internet. What the editor wants to emphasize here is that early planning of the internal link layout will be of great help to the scalability of the website and the crawling efficiency of spiders. Especially for a new website, a reasonable internal link structure can greatly reduce the time for the inclusion of website pages.

5. Site Map

As the name suggests, the main purpose of a site map is to present the main pages of the site directly to search engines, so that search engines can understand the relationship between the pages of the website through this map. Sitemaps are available in XML and HTML formats. Regardless of which format, early-stage websites can use either format to layout.

6. 404 Page

I think most of my webmaster friends know the purpose of the 404 page. All pages in the site that do not exist or will no longer exist should point to this page. The setting of the 404 page is a form of expression of search engine friendliness, so it must be taken into consideration at the beginning of website construction.

7. Page loading speed optimization

The reason why I put this point at the end is that I want to tell all my webmaster friends that in the mobile Internet era, there are strict requirements on the response speed of pages. If it exceeds 3 seconds, you will be eliminated directly. Therefore, performance optimization must be considered at the beginning of website construction.