7 Ways to Use Mobile Game Analytics Data Properly
| Knowledge is power, which is especially important for mobile game developers. Decisions made with data and analysis are always better than decisions made without any understanding at all. Through data analysis, you can clearly see the performance of your mobile game, know how to increase the value of the game, and see the challenges in future development in advance. Here are seven ways that Dale Carr, CEO of mobile game marketing platform Leadbolt, can help mobile game developers increase user engagement, increase revenue, and help your mobile game succeed through data analysis: 1. Save time and resources Developers must know which features players use most frequently and how often they are used, because you can make the game better by focusing on research and development and analysis, allowing you to use your time and resources in the most appropriate place. A good analytics tool can help you track specific user behaviors. Every time a user uses a specific feature in your game, the habit of using it can be tracked. If you can break this data down into specific categories, like how many times players purchased a weapon in the game, or how often certain features were used on a specific day, week, or over a long period of time. If the data shows that no one is using a feature, you can avoid wasting time in future development. 2. Make the game easy to play User volume: To know whether your game is easy to use, you can see it from different stages of user experience. For example, if your game has a problem where players are leaving the game before completing a level, you can find out the specific reasons why players are leaving the game. Once the source of the problem is determined, such as a bug on a specific mobile device that prevents the level from being completed, then the problem can be easily solved. The use of mobile game analysis data allows developers to easily solve some problems in the game and provide excellent user experience, thus increasing user engagement. User engagement: This data can also help you understand whether the difficulty of your game is appropriate. Getting users to download a game is one thing, but whether they will play it regularly is another. With mobile game data analysis, you can track the frequency of users’ use and understand how long they play each time. This data can clearly tell you whether the decisions you made are correct, especially in terms of game design and functions. 3. Track ROI and know who is the VIP There is a saying that goes, those who don’t know how to spend money won’t be able to make money. What this sentence means is that you have to use your funds and resources in the right place to bring the greatest ROI. If you’re not optimizing your marketing channels, you’re probably wasting a lot of money unnecessarily. Here are some basic steps to track mobile game ROI: Install Tracking: Before players download your game, you want to know where your users are coming from. In other words, you want to know where your potential users come from and which ad networks can bring you the most new users. Going a step further, by understanding which channel brings in users with the highest LTV, you can then know which channels’ users are the most valuable. Findings: By categorizing and tracking your marketing channels, you can find out which campaigns perform best on which channel and which ones bring in the most revenue, and you can cut costs on channels with lower returns. Understanding your users’ LTV is one of the best ways to track your ROI. It may sound obvious, but some users are very important to you (VIP). Knowing which users spend the most, or knowing which users are the most loyal, allows you to use different marketing methods to increase their engagement and LTV. 4. Downloads and usage For mobile game developers, it is very important to understand the difference between game downloads and usage. Among the users who download the game, only a part of them will open it and use it frequently. This is one of the reasons why incentive-based download measures are not the best solution. Although incentive-based methods can increase the number of downloads of your game, if the user only downloads the game, or only enters the game once, it is very likely that they have no interest in your game. In this case, your average user LTV will drop significantly. 5. Have a good marketing strategy Don't follow your feelings. To develop a marketing strategy that brings the best ROI, you need to rely on reliable data and accurate analysis, which can help you set clear goals. If you yourself don’t know which function users use the most and which data is most valuable to you, then no matter how much marketing money you spend, it is likely to be wasted. 6. Detect and resolve issues on specific devices If it were possible to offer only one version of the game that could perfectly adapt to all models so that users could have the same excellent experience, mobile game developers would not have so many problems. However, this situation never happens, and all developers are well aware of it. However, developers are not powerless. We can find the device where the problem occurs and find out which functions are affected. It is very important to provide an error reporting function. 7. Increase paid conversion rate Understanding what factors players consider most when spending can help you improve your revenue performance. While launching a great mobile game can make you famous, you can't make your game better without the revenue you need to make it, not to mention support your family. By tracking individual users’ gaming behavior and IAP activity, you can find out where players spend the most, which promotions can lead to increased sales revenue, and so on. From increasing game usage to improving conversion rates and bringing in higher revenue, mobile game data is a tool that can help developers make better decisions. Going with your gut may sometimes be useful, but if you have accurate data analysis, you may be more successful. |
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