Momo, which has 200 million users, not only offers hookups, but also offers information flow ads

When the word "Momo" comes into view, a word will definitely come to everyone's mind, that is, " hooking up ". But what we are going to talk about today is not how to hook up, but a new social platform promotion tool, Momo information flow advertising .

1. What is Momo information flow advertising?

Similar to social performance marketing platforms such as Fanstong and Guangdiantong , Momo's information flow advertising is an information flow advertising product attached to the Momo APP and is implanted in Momo's "Dynamics" channel.

Momo advertising platform: //www.opp2.com/dsp/momo.html

2. What is the price of Momo information flow advertising?

At present, Momo settles according to the CPM price, which starts at 6 yuan, and the current transaction price is about 10-12 yuan. When the click-through rate can reach about 4.5%, the cost of click can basically be controlled at around 0.3 yuan.

Here is a reminder that for emerging channels , it is most important to gain a preemptive position. Channel users will be more receptive to advertisements and have higher click-through rates. At present, apps targeting women are generally more sensitive to social platforms and the competition is more intense.

3. What are the characteristics of Momo’s information flow advertising?

1. High click-through rate and low cost per click. The reason is, on the one hand, because of the large number of users, and on the other hand, it is related to its audience, which is a relatively young user group that dares to try new things and likes new and popular things.

2. The audience group is mainly young and fashionable. We can see from the crowd portrait in the figure below that most of Momo's users are concentrated between the ages of 20 and 39, and 86% of them are male users, mainly distributed in relatively developed coastal areas such as Beijing, Shanghai and Guangzhou. Different from Weibo users with three highs, Momo users are like Momo’s classic brand advertisement: “Don’t talk to strangers, don’t do new things, continue to live your normal life, stay in familiar places, meet the same people, don’t try everything, just live like this.” If your APP targets this group of people, then you should try Momo’s platform in depth!

4. To what extent is Momo’s advertising accurate?

Momo’s advertising backend only supports five dimensions: region, age, gender, time period, and system. From this you can see that Momo’s targeting may not be very accurate, so it is recommended that you filter by gender and system.

This is done mainly for the following purposes: to substantially reduce the price of CPM, lower costs, and achieve better sales volume. It will not be the case that the dimension restriction will cause the backend budget to be unable to be used. Because Momo’s current backend only supports one-time review, it is recommended to relax the dimensions as much as possible.

Momo advertising platform: //www.opp2.com/dsp/momo.html

5. Momo’s current representative cases

The current clients on the Momo platform have made relatively excellent investments, and the larger ones include: Nice (photo editing), Gengmei, Beauty Artifact (plastic surgery), and Helijia (beauty industry).

The above advertisers are mainly female users . The basic click-through rate of such customers is around 8%, and the cost per click is around 0.2. Moreover, plastic surgery customers are also an industry that was opened up for the first time on Momo, so it is a very good opportunity compared to some plastic surgery apps.

On the one hand, the channel is relatively new and the cost is relatively low; on the other hand, the female users on Momo also have a strong demand for this type of product.

VI. Conclusion

Just like when Sina Fanstong was first launched, are you ready to seize the new platform dividends? It is said that Momo's single activation cost is much lower than other similar platforms. How low is it? Come and ask me!

If you need to place Momo ads, you can contact Qinggua Media official