Mayu advertising placement, Mayu advertising display forms

Mayu was founded in 2013 and currently has over 300 million female users. In 2021, the average daily active users of Mayu APP were 7.7883 million, and the average monthly active users were 36.0102 million. The female user group is very large, so what specific products can Mayu promote, and what are the advertising locations and advantages? I will introduce it to you next.

Meiyou also includes: Meiyou, Baobaoji, and Youzijie

Mayu: Mayu is a health management application that focuses on solving menstrual problems for women. Here users can record their menstrual periods, check sexual intercourse, chat about gossip, accurately predict their menstrual periods and chat with girlfriends. It can also switch between four major modes: menstruation, pregnancy preparation, pregnancy, and parenting, protecting every stage of a woman's life.

Baby Note: Baby Note is a "baby-centered" pregnancy tool produced by Leiyou. From pregnancy preparation, pregnancy to parenting, parents can not only learn about pregnancy knowledge at different stages, but also record the baby's growth throughout the process. Baby Notes supports recording with short videos, photos and texts, which can be seen by only the relatives and friends you request.

Youzi Street: Youzi Street is an e-commerce platform under Mayu that is specially designed for girls to shop. We have collected the most valuable products from all over the Internet for women who love beauty. 100 new products are launched online at 10 o'clock every day, and there are also special events with high cost-effectiveness, so that girls will not spend a penny in vain. Here, they shop together with people who know how to pick, share their own tested products, exchange shopping experiences, and transform themselves into exquisite shopping queens.

Mayu advertising promotion account opening process

① Establish an advertising plan, select the delivery time and daily budget.

② Select full-screen delivery, target users based on brand needs, and select a bid.

③Upload advertising materials.

④The staff will complete the material review as soon as possible.

Mayu advertising placement :

1. Splash screen ads

2. In-page advertising

3. Information flow advertising

There are many advantages in advertising on Women's Channel. The promotion methods included in the Mayu advertising promotion platform are relatively comprehensive, and the promotion advantages of Mayu Women's Channel are also very comprehensive. I believe it will be helpful for everyone to have a simple understanding of the Mayu advertising promotion platform.

Women's advertising price

Meiyu's performance advertising is charged based on CPC click bidding, with a starting price of 1 yuan and an average CPC of around 1.5 yuan. Many people know that the CPC click price of information flow advertising is 0.5 yuan, so why is Meiyu's CPC click price so high? This is also the reason why Mayu is suitable for advertising to women as mentioned above.

Advantages of Meiyou advertising promotion:

1. Internet daughter country, covering more than 300 million high-quality users

Mayu has launched a number of apps including Mayu and Youbaobao, and has over 300 million female users. Third-party data shows that in 2021, the average daily active users of Mayu APP were 7.7883 million, and the average monthly active users were 36.0102 million.

2. Comprehensive services in multiple scenarios on a purely female traffic platform

Mayu is a comprehensive service platform focusing on serving women. It owns several apps including Mayu and Youbaobao, creating a three-dimensional scenario model of "tools + community + information + e-commerce", covering the entire life cycle of women including menstruation, pregnancy preparation, pregnancy, and hot moms. It is a high-quality entrance for female traffic.

3. Big data understands women’s hearts and redefines precision

The intersection of five major technologies, including deep learning and AI artificial intelligence, depicts a three-dimensional portrait of users and helps us understand women’s hearts. In addition to targeting conditions such as natural attributes and behavioral preferences, unique identity attributes can lock in the user's deep needs and easily target the target users.

To place 360 ​​search ads, please contact Qinggua Media official