The secret of increasing followers: operators must learn to cooperate

There are many miscellaneous tasks in operations , such as channel cooperation, business cooperation, project promotion , BD, etc. In fact, the ultimate goal of these links is only one: to cooperate with others to maximize the benefits of the project. The purpose of operating a public account is to maximize the effect of increasing the number of followers.

In the business world, there are only two types of relationships:

1. Supply and demand
2. Partnership

Supply and demand relationships include: blood relationships, marriage relationships, and employment relationships.
The cooperative relationship includes: friendship and interest relationship.

For example, when your parents raised you when you were young, they were the providers and you were the demander; when your parents grow old, they are the demander and you are the provider.

For example, when a man and a woman are in love, the boy is the supplier and the girl is the demander; after marriage, the boy is usually the demander and the girl is the supplier.

When talking about cooperation and doing business, you must remember this sentence:

In modern commercial society, in the real world dominated by materialism, everything can be traded.

For those who run public accounts and discuss cooperation with others, this process and purpose is called: the act of negotiation between the parties to achieve certain economic goals (increasing followers, monetization) and clarify their mutual rights and obligations.

People who are familiar with me know that I have cooperated with dozens of domestic new media third-party platforms, interviewed dozens of big Vs , and received a lot of advertising...

I have very efficient business cooperation skills. For example, my article “After studying the layout of 2,000 public accounts, I discovered these secrets…” has been read more than 10,000 times. It was actually a mutual promotion article. It only took 5 minutes for the other party to finalize the cooperation. After the promotion, I gained 1,000 fans.

In addition to content creation, operations also require business cooperation. Let me share a few points:

1. How to quickly find a suitable public account and promote each other to increase followers?

2. When doing operations, what is the process for successful business cooperation? ?

3. When doing operations, what should you pay attention to when asking someone to help you find personal connections?

There are four key points for public accounts to cooperate with each other to increase followers, including commercial cooperation to gain benefits:

1. Capital

How many headlines of your public account are read? What is the number of fans? What is the reading volume of non-headline news? Which big names have you collaborated with? Which peers have you collaborated with? Are there any successful cases? …

2. Demand

You want to increase your followers; you want your products to be widely exposed; you want your activities to be widely exposed...

3. Give

What does the other party need to do? For example, Toutiao publishes an interactive copy ; publishes a native advertisement ; publishes a patch advertisement; non-Toutiao publishes an interactive copy, etc...

4. Benefits

What benefits can the other party gain? For example, you can also help him post a tweep copy; increase his followers; improve his popularity; solve the source of content for the day, etc...

When operating a public account, you must complete these steps:

Know your own capital and make demands on your partners. Estimate how much benefit you can get. Tell your partners what price they need to pay and what benefits they can get.

For example, the mutual promotion case "After studying the layout of 2,000 public accounts, I discovered these secrets..."

The person in charge of the other party came to me and hoped that my Toutiao account could help them publish this article and put me on the whitelist. Obviously I would be at a loss because I would be directing traffic to them and promoting their products, so I said I would consider it.

The other party then said that if I double-checked the whitelist, the content could be modified to my style, as long as the information replied was theirs. I thought about it. I have never written about typesetting before, so this article will definitely get a lot of readers. Secondly, the source of content for the day was also solved. Finally, you can gain followers.

I immediately agreed to cooperate and asked the other party’s official account to post an advertisement for me. This soft article gained 1,000 followers and 10,000 views. Next time someone asks me to cooperate with them, it will be a successful case and become my new bargaining chip.

Earning 1 million a year is not something you can achieve by writing articles.

It is necessary to review more than 10 cooperation projects of all sizes every day and finally finalize one. It takes more than 365 cooperations a year to earn such a high income.

Next, follow me to learn advanced business cooperation skills.

1. Choose the right target

To increase followers and promote each other, look for similar public accounts; to promote products, look for the other party’s business personnel; for financial projects, look for financial websites. The two points must correspond.

Make sure that your partner is not in competition with you, that your partner is complementary to you in some field, and that your partner’s traffic and number of fans are greater than yours.

2. Same status

Once, a editor from a C-round new media company went to interview a top media person and asked several questions about content entrepreneurship , hoping to get answers.

This media person said, let your boss come to me, it’s not easy to get free answers. The subtext is: your level is not high enough.

CEOs look for CEOs to cooperate with, executives look for executives to cooperate with, those with an annual salary of one million look for those with an annual salary of one million to discuss projects, and only when people of the same status negotiate can cooperation be completed with the highest efficiency.

3. Chips and interests

During business negotiations, you need to show your bargaining chips (number of readings, number of fans, resources, success stories, etc.) directly to the other party, so that the other party knows that you are awesome, but your attitude is sincere.

Determine how to maximize benefits, minimize costs, and achieve a win-win situation.

The result is to see whether small goals are achieved one by one and finally the big goal is achieved.

4. Active cooperation and passive cooperation

Where there is cooperation, there are benefits; where there are benefits, there is the question of who gets more and who gets less.

For example, Jack Ma’s acquisition of Weibo was beneficial to both Sina and Alibaba , but the results would definitely be different if Jack Ma had talked to Cao Guowei or Cao Guowei had talked to Jack Ma.

This difference between active and passive is reflected in the different proportions of specific company interests "mapped" to different projects. For ordinary cooperation, it doesn't matter much. For strategic cooperation, if you are a little passive, you may lose a big piece. Therefore, for good cooperation, you should not initiate talks first, but find a way to let the other party make the first invitation.

The party being contacted is in the upper position and has the advantage, while the party contacting others is in the lower position and has the disadvantage; when choosing the negotiation location, one's own office is the best, a public place is the middle one, and going to the other party's office is the worst.

The benefits gained from passive cooperation are greater than the benefits gained from active cooperation

5.ABCD

The so-called ABCD means that when you talk about A, the other party will understand B. When you directly say C, the other party will reply you with D.

This is the most efficient cooperation process, where both parties use leapfrog thinking to consider their respective interests.

For example, fans often send me advertisements for recruiting new media operations . I immediately understood what he meant and said directly that I could forward it to my circle of friends for 100 yuan. The fan directly sent me a red envelope of 100 yuan, and I forwarded it to his circle of friends. This process only takes a few minutes.

For example, a smart client who wants to cooperate with us will directly send us a company introduction, provide successful cases, and estimate what benefits we will get. We tell them directly whether they can cooperate, what we will do to help them, and what the final results will be.

In other words, efficient negotiation: there is no need to discuss too much on point A. After weighing the pros and cons, go directly to discuss B, or give up the negotiation.

6. Lack of complementarity and overlapping interests

Negotiation is about making up for the shortcomings of both parties.

For example, if I have fans and you have products, I can sell your products on my official account. There will inevitably be an intersection between the two, and ultimately the interests will fall at different points.

The more points of interest there are, the more successful the cooperation is.

For example, I gained followers, made money, and enriched the product supply. You have expanded distribution channels, made money, and at the same time have success stories and gained negotiating capital.

These six points are basically the aspects that need to be paid attention to in daily business cooperation.

Finally, we discussed asking someone for help.

There are often people who are very annoying and ask me to recommend big Vs, forward advertisements, and answer questions for free.

For example, if someone asks you for help, first of all, this person must be a big enough figure, so it is natural for you to help. This person owes you a favor, or sends you a red envelope, which is very normal.

Ask for help, discuss cooperation, and be self-aware.

If your identity is not sufficient, you cannot force it.