In the education industry, what are the “tips and tricks” for placing information flow advertisements?

The battle for information flow is in full swing. I believe everyone has read a lot of theoretical knowledge on how to operate such a popular advertising form. Today, I will no longer give you "paper talk". By sharing two tips and three cases in the education industry, I will tell you how to play information flow advertising through "actual combat"!

Exposure is the basis of advertising , and choosing the right ad position is an important prerequisite for obtaining sufficient exposure. Faced with Tencent’s social advertising, which has a wide variety of types and forms of advertising space, how to choose is a big question. However, as long as you can clearly define your needs and choose a good ad location, it is not a difficult task!

For example:

1. If you need brand promotion

Recommended advertising space:

Friends Circle – Contract Advertising

Applicable industries: K12 education, language education, academic education

Average conversion cost reference: 60-120 yuan/effective customer consultation

Recommended reasons:

The quality of advertising users is high, the traffic is large, and the advertisements can be integrated into life scenes. They have strong social attributes and can connect brands and users through interaction, naturally enhance brand awareness and dissemination, and increase the interaction rate.

Format:

Exposure alone is not enough, attracting high-quality students is the bottom line!

Tencent social advertising provides multiple dimensions, detailed population and geographic targeting functions, which can help you firmly lock in high-quality students:

1. Crowd targeting

How old are your target students? What have you done recently? What are your hobbies? What phone do you use? ...Enter these conditions to help you locate their whereabouts!

2. Geographic targeting

Business district scope? Around the school? Near a store? Whatever you want, it's covered!

3. LBS business district targeting : achieving more precise regional targeting

Targeting can be performed in more than 4,400 business districts across the country, and the population within 25 kilometers of the business district can be set.

4. ADS geographic location expansion : multiple fixed locations to flexibly target the target population

Target the crowd within 5 kilometers of the school and carry out targeted and precise delivery.

5. Local promotion : real-time distance display to increase store visits

The real-time distance display of user-associated stores within 10 kilometers can quickly divert online traffic to offline stores and facilitate transactions more effectively.

How about it, have you learned all these tips?

As the saying goes, "Practice makes perfect." From ad placement selection to creativity, there are many excellent cases on Tencent's social advertising platform for us to refer to.