[Case] ​​How can live streaming products quickly acquire high-quality iOS users?

[Case] ​​How can live streaming products quickly acquire high-quality iOS users?
Video live streaming products have become very popular recently, with capital competing to attract them. At one point, anchors seemed to be overshadowing internet celebrities . The industry is not yet mature, and capital-driven, rapid user acquisition and market capture have become a headache for every live broadcast company recently. Based on my recent experience in operating live broadcast products, I would like to share my experience in quickly acquiring high-quality iOS users. The idea behind the entire combination is "high coverage of effective keywords (including industry terms/high-heat terms/competitor terms) + vest risk avoidance (how to make a vest/how to guide users) + occupying hot word exposure positions + rankings/hot search rankings + a small number of high-quality comments", and the iOS customer acquisition cost can be controlled within 12 yuan. 1. Effective keywords: covering industry keywords and highly popular brand keywords The live broadcast product industry has not yet formed a giant, and there are many competitors. This has led to a large number of homogeneous products with uneven quality. The commonly mentioned keyword setting method is generally difficult to produce direct effects. In addition to making full use of the high authority of the title, high keyword coverage can be achieved through the following methods. Tip 1: Multi-language version settings First, enter the iTunes Connect operation background, find the "App Information" and "Prepare to Submit" areas, and then click on the language box respectively. At this time, in addition to Chinese, you can also select several more voices, such as English (UK), English (Australia), etc. This can increase the number of keyword coverage . If you select the languages ​​of three regions and set the localized language, then your background will have three more sets of keywords. The previous keyword limit was 100 characters, but now it has been expanded to 300 characters. Different localized languages ​​require uploading different information, including app name, keywords, app screenshots and videos, description, primary language, category, etc. Regarding filling in the app name, I suggest that the app names of the three regions should be consistent and never different; secondly, the keywords set for each region can be completely different, so that your keyword coverage number will be multiplied several times; app screenshots and videos just need to be adapted; the description has little impact; the category can remain the same for the three regions. 

 Tip 2: Keyword setting tips 
  1. Try to cover as many hot and relevant behavioral words as possible in the title. Keep the number of words within 30, and the review will basically pass. Try to avoid adding competitor words directly.
  2. Use high-frequency keywords as much as possible. High-frequency words are more likely to be split and reorganized than other words.
  3. Control the number of commas and avoid repeating words/phrases;
  4. It is recommended that core words be separated when first included, and then combined after inclusion. Repeat the operation, and the number of keyword coverage will increase after each update.
Note: This type of operation is not applicable to all products. Please use it selectively. Second vest: high exposure operation, risk avoidance We have been talking about vests, and behind every vest there is an unknown secret. The original intention of using disguises for live streaming products is relatively simple: to gain more exposure and effectively avoid risks. The general practice of using a universal vest is to create a "Pro" version, or an "entry-level" version, or a "professional" version, or a "Plus" version, etc., outside the main application. The vest can be used to increase the number of keyword coverage, or perform high-exposure operations (lists/hot searches/high-heat keywords). The servers of the vest and the main application can be shared or separate. Later, we will explain in detail how to import vest users into the main user. However, the use of live broadcast accounts is more of a backup function because there is a possibility of pornographic content and illegal promotion. At the same time, more than 2 products are reviewed and approved (as much as possible under different developer accounts), 1 is put online for sale, and the other 2-3 vests are in the waiting-to-go-online state. Once there is an abnormality with the online sales product (delisting/account suspension), the vest product can be immediately clicked to go online for sale to ensure that the App Store always has its own products online. 

 If all the content of the main application is copied, including the server, the entire user data is shared, and whether to divert traffic is not a big deal (if the vest is removed from the shelves, you will face the problem of diverting users. The normal form of diversion is generally to guide users to the App Store to download the main application through pop-ups, advertisements, Push, etc.; you can also force jump to the main application download interface when the vest is updated. 

Splash screen ads 

Bottom Ads Three hot words: Technical flow dominates the hot word ranking The technical flow has a long history and has been able to maturely manipulate the rankings of high-popularity keywords. The mainstream practice in the industry is to select 10 or 20 super-hot keywords and make them into the Top 3/5/10. Looking around, keywords with popularity above 7,500 are basically dominated by technical people, which once led to the disappearance of the advantages of point wall optimization for high-popularity keywords. This dilemma still continues; but fortunately, point wall optimization has a strong control over low-popularity keywords. 

According to industry conditions, the current ranking charges about 15,000 yuan per day, and the number of users acquired is between 1,000 and 4,000. The cost of acquiring a single user can be effectively controlled within 10 yuan. Four charts + hot search list: quickly gain exposure Recently, many live broadcast products have been operating hot search lists. The cost is about 30,000 yuan a day, guaranteed for 8 hours, and the number of users that can be obtained is in the range of 800-3000A. The specific effect mainly depends on the selected keywords/rankings/time on the list.

Brand words are trending on the search

Industry terms on hot searches Live streaming products are also direct customers of the list, and the method they adopt is the well-known machine brushing. Because of its low cost (it costs less than 20,000 yuan to enter the top 50 of the free list of the overall list once), the number of users acquired is basically above 1,000, and you all have a rough idea of ​​the activation cost. 

 Five Reviews: Hundreds of high-quality reviews Apple's rules are constantly being adjusted, and the weight of comments has dropped to the lowest level in history. Its impact on keyword rankings and list rankings is far less than before. In addition, Apple has a random inspection mechanism for comments. The number of comments/IP of the comment account/ratio of the number of comments to the number of activations/uninstall rate of comment users/quality of the comments themselves will all be subject to Apple's non-directional monitoring. Once the data is abnormal, there may be a risk of deletion/warning/even removal from the shelves. The quality of reviews will more or less affect the probability of users downloading the App, so in the case of ensuring product safety, you should gradually increase the number of high-quality reviews for the App to a few hundred. High-quality comments are more effective for download conversion of financial products. If your live broadcast products have good exposure , but the download activation data is not ideal, you can focus on the icons/titles/descriptions/screenshots/comments that affect the download conversion rate . There are many ways to promote products, and the ways in which products acquire users vary at different stages. Today we will talk about how live streaming products can quickly acquire users, and various technical or paid operations around the App Store . No matter how you promote your product, you will inevitably face risks. The key is how you avoid these risks.

ASO optimization service click link: ASO optimization service introduction

IOS accelerated review click link: //www.opp2.com/8854.html

APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China. Welcome to follow our official WeChat public account: appganhuo

[Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials]

This article was compiled and published by (APP Top Promotion) by @文公子. Reprinting this article requires the consent of Top Promotion , and please attach the link to this article!

<<:  Sharing practical tips on Weibo operations: How to quickly increase followers in a pleasing way?

>>:  Which housing loan interest rate is better? The difference between fixed and floating interest rates in 2020

Recommend

How do we media people make money? What are the profit models of self-media?

Wow, one day’s income from self-media is equivale...

How much does it cost to attract investment in the Nanchang Mall Mini Program? What is the investment price of Nanchang Mall Mini Program?

The advantages of WeChat mini program investment ...

[High-end boutique] Kuaishou unmanned live broadcast mobile version sold for 588 [live broadcast script + software operation tutorial]

[High-end boutique] Kuaishou unmanned live broadc...

5 key points to distinguish the quality of APP channels, saving you the cost of blind trial and error!

Faced with an increasing number of channels, CPs ...

5 steps to improve product conversion rate!

Double Eleven is coming soon, and many merchants ...

Is the consecrated Wenchang Pagoda really useful?

There is a reason why the Wenchang Tower has been...

3 questions you must know about APP promotion and operation

3 questions you must know about APP promotion and...

The operation and promotion of Super Course Schedule

1. App Market ASO In terms of the overall environ...

How does keep promote itself? What are the points worth learning from?

Keep has currently gone through 5 rounds of finan...

From 10,000+ global user reviews, I found these 6 points

Do you think that user reviews of apps are valuab...

Analyze Pinduoduo's event operation system and coupon gameplay! (two)

In "Analysis of Pinduoduo's activity ope...

User Operation | Three Ways to Cultivate Super Users: Single Point, Fission, and Being a Nanny

Quote: "They are real, real users, they prov...

Notice! During the 315 period, advertising must avoid these problems

The closer we get to March 15, the calmer things ...

Brand Marketing Promotion: How does HEYTEA build its brand?

The core result of a business's operations li...

Douyin e-commerce business matrix

Global growth is the only way for brands. The abo...