Ali's Qixi Festival report: Couples spend 618 yuan per person on gifts, and choosing gifts for boys is a social problem

Big data found that 86% of people will start searching for Qixi Festival-related gifts in advance on August 13. In other words, if you want to do a product promotion on Chinese Valentine's Day or Valentine's Day , it is best to do it two weeks in advance.

The number of people who buy things on Taobao as gifts for girlfriends is three times that of those who buy things as gifts for boyfriends.

It turns out that giving gifts is a problem that straight men can never solve. But if you rely too much on Taobao, aren’t you afraid of buying Taobao’s best-selling products and getting into a car accident?

The following scenes are for imagination:

(In the dormitory) On the night of Chinese Valentine's Day, all four girls came back.

Jessica said: My boyfriend gave me XXX chocolate, it’s so delicious!

Amanda: What a coincidence, mine is also~

Nancy: Huh? Me too……

Angela: …

Back to the point, when operating a new brand, especially one related to gift-giving scenarios, targeting men means the market will be three times larger.

People at different stages of love have different consumption intentions.

The average amount that couples in the honeymoon period are willing to spend on Chinese Valentine's Day is 618 yuan, while married people suddenly become perfunctory and only spend 314 yuan.

This leads to three conclusions:

• If you want to set a price for gift products, you can set the price range between 300-700 for the best sales.
• If your boyfriend or girlfriend buys something for less than 618 yuan...
• Single guys, there are many places where you can save the 259 yuan! You have to choose this day to spend it!

Taobao also told us which hotels couples prefer to go to to play cards all night on the night of Chinese Valentine's Day.

Among them, Home Inn, Hanting and Jinjiang Inn have become the first choice for couples. Obviously, whether from the total number of people or the willingness to consume, the environment is secondary for playing cards all night long. Chain hotels are enough. The key is who you play with.

However, with the general trend of consumption upgrading, star-rated hotels such as Marriott Hotels are also on the list.

Appendix 1: Full Report

Appendix 2: Distribution of singles in the five major cities

Beijing

Chengdu

Hangzhou

Shanghai

Shenzhen