"Where Are We Going, Dad 5" is on air! Without exaggeration or understatement, the copywriting this time is still very exciting!

The fifth season of " Where Are We Going, Dad?" is now on air.

I won't say much about the guests. Chen Xiaochun, Du Jiang and others are already popular.

However, as advertisers, what we care most about is still its copywriting !

Without further ado, let's take a look at its copywriting~

The whole spring breeze is blowing on your face!

Dad's promotional video #The reason for Dad's existence#

Part 1: Jordan Chan

The reason for dad's existence is to watch snails with you

Let me tell you, the road of life must be walked slowly

Full version copy

son

Do you remember that snail?

The summer you were 4 years old

The one we saw in the garden

You asked me why it crawled so slowly.

I tell you

Everything has its own time zone

Like some flowers

Only open at night

Some beauty

No need for gazes and admiration

Some stars

Will always shine

And some fly

Just to turn into dust

When you say goodbye to childhood

Traveling the world alone

You will find

The times are moving faster and faster

You will find

The childhood paradise is now in ruins

Don't be sad

No matter how the world changes

Those fleeting beauties

It can also be eternal

As long as you remember it

You can choose to break the standard pattern

You have the right to stop your life.

You can choose not to be so strong

But that doesn't mean cowardice.

When fate strikes

You must fight back without hesitation.

When virtual and reality begin to confuse

Choose to be your imperfect but true self

When the times are developing at an accelerated pace

You can still choose to slow down

Go for a ride

To waste time

Do what you want to do

In your own time zone

No rush

Be neither humble nor overbearing

Find the snail

Go slowly

All the way back to childhood

Part 2: Du Jiang

The reason for my father's existence is to teach you the truth of life

Let me teach you the heart of a child

Full version copy

We are very similar

But we are different

Flowers in my eyes

In your eyes, it is a house of insects

When did it start?

I no longer find beauty in small things.

"Dad, look, the flowers are flying up to the sky."

We are very similar

But we are different

We all have a brave heart

I think climbing a mountain is like life, one step at a time.

Climbing to the top is to achieve a better self

But your courage

To protect others

When did it start?

I just do the right thing

Not doing the right thing?

We are very similar

But we are different

We all get frustrated by bad luck.

I want to get around the mud

You greeted me with a smile

"Dad, do you remember what it was like to walk barefoot?"

When did it start?

Why don’t adults leave their comfort zone anymore?

Can you teach me to be a child again?

Teach me how to walk barefoot on the beach again

Teach me things that the adults have forgotten

When I squat I'm as tall as you

Only then did I discover the world in my eyes

More vast and beautiful

Part 3: Wu Zun

The reason for dad's existence is to protect you

Do interesting things that don't have to be useful

Full version copy

Dear Child

Sometimes I look at your childish faces

I can't help but imagine the future

One day you will grow up

Will go out of the house

Will pass through the flowers

Knock on the world's door

It doesn't matter

You can let go of my hand

You will grow up

Want to know how high the sky is?

Fearless Storm

No idea of ​​the outcome

But still dare to go all out

You have to believe

How difficult is the process?

What a spectacular harvest

You will get lost in the deepest sea

But don't be afraid

Getting lost will bring you surprises

Dear Child

You will grow up

Go Travel

Do things that are fun but not necessarily useful

Night out in Brazil, Tokyo, Paris

Being helped

Also willing to help others

Learn a language

Befriend a stranger

You will grow up

At the most unexpected moment

Meet your favorite person

To pay

To make a promise

You will grow up

And I will grow old

One day you will write a letter like this.

For your children

Then you will understand

Why am I crying now?

A father who understands crying with a smile

How hard it is to give up, how happy it is

If life is a journey

Fate has a deadline

Because I hold your hands

It was worth my trip

Part 4: Liu Genghong

The reason for dad's existence is to protect you

Let you breathe freely and enjoy a beautiful daily life

Full version copy

Dear Child

sorry

It is 2163

We lost so much

Sunshine Air Food

But because of you

I can't give up

Dear Child

sorry

I can't run with you in the forest

But at least you have

The right to breathe

I can't take you to enjoy

Food from around the world

But I have to give you

Healthy food

I can't stop beautiful things from disappearing so fast

But I have to let you know

They really existed

I'm not superman

I am a father

Even if the world ends

I will also be home before you wake up

Because of the reason why dad exists

It's a breakfast

It's a good morning.

It is for you to meet a little flower and a new friend

sorry

The adults forgot to turn off the engine.

Forget that every request has a price

If I could see the future

Right before your eyes

Let's do it together

For the healthy future of children

In addition to "Where Are We Going, Dad?", Mango TV's other TVC copywriting is also quite exciting, such as "I Am a Singer", "Flowers and Youth", etc., which are sensational, literary, and heartfelt, and always trigger discussions online.

Flowers and Boys

Season 3

Full version copy

The writing of the first two seasons is also quite exciting

Everyone worships heroes because they never lose

But we still insist on being ourselves

Because I am not afraid of losing.

▼

Life is so brain-burning

The truth is always entangled

Self-esteem is always too naughty

But being able to be willful is lucky.

Wherever I am, there is trouble.

How domineering

▼

Fantasies are meant to be shattered

Fairy tales always become ordinary words in the face of reality

The mature people

But never give up despair

▼

Do you still remember the first hug in your life?

At that time, you looked at the light of the world and came crying

But hug

You accept the invitation, and you can't regret it.

▼

Humans invented travel first

Then I kept asking, what is the meaning of travel?

In fact, all encounters in the world

It's either a long-awaited reunion or too late to regret

Life is like a journey, keep it simple

If you defeat the monster, you will receive a gift.

▼

Like the protagonist of all pranks

There will be a happy ending at the end

In life, learn to deal with troubles

They may become like-minded friends

▼

We don't want to grow up, but we will grow up

If we don't want to grow old, we can stay young forever

Spend your life exploring your relationship with the world.

It's not a boxer, and we're not playdough.

▼

Maybe everyone is a lonely Snoopy

Maybe, once on the court, teammates become opponents

But sometimes victory is not due to fighting.

Just because I learned

Bravely raise the white flag, and your hands

Singer 2017

In December last year, "I Am a Singer" was officially renamed "Singer". Despite this, the popularity remains unabated and the copywriting has maintained a consistent level.

#Sing from the heart, because of the extraordinary music#

▼

@LionChorus

What to do if you get lost?

Then tear up the world map and draw a new one.

I changed because I wanted to change.

Ten years of becoming a pop king

But I can't extinguish the rock fire in my heart

▼

@Shan Yilian

The word halo

Sounds beautiful

But it may also be a constraint

It may be dazzling

But it may also make people unable to see the world in time

▼

@Du Lisha

I firmly believe that as long as you are passionate about singing,

You will always be happy.

60 is just right

That's three 20s added together.

It's too early to talk about life

When does singing start?

It won't be late

▼

@Tan Jing

Please treat me as a tape,

Side A is elegant and refined.

Side B is free and easy.

Please think of me as a kaleidoscope

Every rotation brings a new perspective

▼

@光良

Gentleness is not lukewarmness

Silence is not silence

Just like me in front of me

Not all of me

No need to follow the navigation to find me

If the eyes cannot see the truth

Please entrust it to your ears

▼

@Yuan Yawei

I spent 14 years annotating 3 words

"Drifting" is to break off relations with one's own echo

Everywhere is a foreign land

"Choice" is a step forward

The stairs behind you disappear one level

Singing is the beginning of loneliness

It becomes no big deal

▼

@Dimash

Horse and Song

The wings of Kazakhstan

Nomadic blood

Makes me long for the distance

Finish singing this song

You know why I came.

I am Dimash

The final right of interpretation belongs to the music

Conclusion

I don’t know when it started, but as soon as a new program is released on Mango TV, advertisers will rush to it to write its copy.

Although the copy of "Flowers and Youth" is literary, it reveals a hint of life philosophy; although the copy of "I Am a Singer" is restrained, it gives people an irresistible touch, and this time the copy of "Where Are We Going, Dad?" is refreshing and quite heartwarming.

So, what do you think of Mango TV’s copywriting? Can it be imitated?