Here are the 4 essential skills for new media writing!
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The popularity of WeChat has also brought about another saying – even the smallest individual can have his or her own brand! This sentence is very well said: “No matter how small the individual is,” it doesn’t matter whether others agree with it or not, as long as you agree with it yourself, that’s enough. As a result, more and more people are writing articles, whether they are professional self-media or people who occasionally write articles to express their opinions, more and more people are joining this camp. Good! People who like to write will never have bad luck. I also write articles, but I don’t consider myself a self-media person, and I don’t try to become one. I mainly express my own thoughts and share some opinions. As I said before, it is a private reserve for myself. In my opinion, writing articles helps me convey some ideas that I want to convey, helps me express some views that I want to achieve, and helps others better understand the message I want to convey. If I can express myself freely and people who read it happen to like it, then it would be a blessing. Here, I would like to share with you 4 of my own ideas during the process of writing articles. These are some personal experiences and I hope they will be of some help to you. 1. Clear goals and direction. The first question is, before writing an article, you must first clarify your goals. What do you want to do? At least you have to know what you want to write, what you want to express, and what you want to convey to your readers. This is very important, very important. Only in this way can you know what the core of what you want to convey is, how to write it, what proportion this key point should occupy, what kind of cases to cite, and so on. What are we afraid of when writing articles? I’m afraid that readers will leave after reading your article and say: What the hell is this trying to say! Of course, this is not the most frightening thing. The most frightening thing is that after you finish reading it, you will say strangely: What the hell am I trying to say? If you don’t even figure it out yourself, how can the readers understand it? Think about what you want to convey before you start writing! However, one thing needs to be noted. Having a clear goal does not just mean determining an article topic, but you need to determine the purpose of your writing on this topic. For example, if your topic is “How to write a good article,” then what is your goal? Is it to tell others how to write an advertising copy? Or how to write WeChat articles? Or do you want to teach others how to choose topics? Or how to write a title ? These need to be considered carefully. Once the goal is confirmed, we will work around it and use an article to accomplish this goal or this task. All arguments, cases, experiences, data, illustrations, and layouts should aim to better achieve this goal and make the message you want to convey clearer and clearer. You can talk about all sorts of things, and about the past or the present, but the prerequisite is that they are all under your control and revolve around this goal. The most important thing is that you can get it back. In addition, when determining goals, it is best to segment them, just like when promoting an event or packaging a product's selling points. Don't have too many goals. Too many goals will easily lead to mistakes and confusion. It is good enough to just achieve one goal. How many people can do something big and comprehensive well! 2. Be good at making an outline and strengthening logic. Logic is not only needed in debates, but also in writing articles. In particular, many marketing copywriting and practical analysis contain strong logic. People who have just started writing articles often encounter a problem - they tend to get caught up in themselves while writing, and they write all over the place, with all sorts of random words, and after reading the whole article you have no idea what you are talking about because it's too confusing. One of my suggestions is to develop the habit of making an outline, which is definitely a way to finish an article quickly. What is outlining? We have to thank our elementary and junior high school Chinese teachers for teaching us how to summarize the main idea of a paragraph - to express a long paragraph accurately in concise words. Making an outline is a little different from this. Summarizing the main idea of a paragraph is for an existing article, while making an outline is to summarize the article in advance and conceive the framework of the article. Divide an article into different parts around the topic in advance. Write down what to write in each part in a short paragraph. If the article is more complicated, you can continue to divide it into the next level. In this way, layer by layer, the logic becomes clearer, and each part corresponds to its own content, forming a simple article framework. For beginners, it will not go astray nor be unable to recover. Moreover, making an outline in advance will also speed up your writing, because once the framework of the article is set up, what you need to do is not to write the whole article in one breath, but to refine it. The author of this article @木木老贼 is compiled and published by (青瓜传媒). Please indicate the author information and source when reprinting! Product promotion services: APP promotion services, information flow advertising, advertising platform |
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