2016 Q1 Omni-channel user rankings: stores, browsers, videos, live broadcasts, and social media!

Recently, the authoritative data company QuestMoblie released the 2016 Spring APP Rankings. This lengthy data report includes channel data that CP students are very concerned about . The following is a summary for everyone to refresh their minds about the channel rankings.

Monthly active number of smart terminal devices

As pointed out in the annual report released by QuestMobile, the monthly growth rate of active users of domestic mobile Internet has basically remained at around 1%, and the previous high growth trend has passed.

Compared to March last year, the number of iOS users increased by nearly 50 million and the number of Android users increased by 90 million. In terms of proportion, iOS has a higher growth momentum than Android.

City Hierarchy

In terms of urban distribution, users in first-tier and second-tier cities account for more than half.

Access terminal equipment brand penetration rate

In terms of urban penetration rate, Samsung still has the highest rate, followed by Xiaomi and Huawei. However, it is worth noting that Huawei's penetration rate in first-tier cities is already close to Xiaomi, indicating that Huawei's growth effect at the high-end user level is very obvious and overtaking is just around the corner.

In contrast, the two major brands, OPPO and VIVO, both have very high penetration rates in second-, third-, and fourth-tier cities (especially third- and fourth-tier cities), especially OPPO, which has surpassed Huawei, and the effect of the differentiated model is obvious. Apart from this, Meizu is suppressed by Samsung, Xiaomi, and Huawei in first-tier cities, and by OPPO and VIVO (even Coolpad is higher than Meizu) in second-, third-, and fourth-tier cities. With the end of the natural high growth of mobile users and the disappearance of the smartphone boom, brand competition has entered a differentiation stage.

App Store

In March 2016, the top five apps in the app store field were App Store , Baidu Mobile Assistant , 360 Mobile Assistant , Samsung App Store, and Wandoujia .

Judging from the growth rate, the number of users of 360 Mobile Assistant, Wandoujia and Android Market has declined. Another phenomenon worthy of attention is the rise of mobile phone manufacturers' app stores, with Samsung already surpassing Wandoujia. Xiaomi and Huawei have also exceeded 20 million, and may increase further in the future.

Browser

QuestMobile data shows that in March 2016, the top two apps in terms of MAU in the browser field were QQ Browser and UC Browser. The pattern of competition between the two powers has been established. There have been many analyses of what the future will be like, so I will not go into details here.

Online Video

QuestMobile data shows that in March 2016, the top five video apps in terms of MAU in the online video field were Tencent Video, iQiyi Video, Youku, LeTV Video, and Sohu. In terms of growth rate, AcFun, LeTV Video, Bilibili, and Mango TV all grew by more than 100%.

Live Video

In March 2016, the top three apps in terms of MAU in the live video streaming field were Inke, Douyu TV, and Panda TV. In comparison, this industry is still in its infancy and its future prospects are worth watching, as can be seen from the growth rate.

Judging from the DAU, Douyu TV is very impressive (Tencent’s investment was very accurate), and the DAU growth of Inke and Panda TV is relatively high.

Social Networking

In March 2016, the top six apps in terms of MAU in the online social field were WeChat, QQ, Weibo, QQ Space, Momo, and Baidu Tieba. Among them, Weibo grew by 54.9% year-on-year and Baidu Tieba grew by 63.4%. Momo has been performing well recently and has also launched a live streaming function, which is worth paying attention to.

MAU and year-on-year growth rate of TOP 100 industries

According to the data, instant messaging, online video, online music, browsers, and app stores are among the top five industries, with more than 500 million users each.

App MAU and DAU ranking

Appendix: Other popular industry segments active user strength list ▼

Online Music

QuestMobile data shows that in March 2016, the top three apps in terms of MAU in the online music field were Kugou Music, QQ Music, and Kuwo Music.

In terms of growth rate, Kugou, NetEase Cloud Music, and Himalaya FM ranked in the top three. Regarding the DAU rules, you may want to take a look at the comparison between Himalaya and NetEase Cloud Music.

Shopping Mall

QuestMobile data shows that in March 2016, the top five apps in terms of MAU in the shopping mall sector were Taobao Mobile, JD.com, Vipshop, Tmall , and Mogujie.

In terms of growth rate, Miya, Jiuxian.com, Rong E-Mall, LeTV Mall, Feiniu.com, Xiaomi Mall and Tianyi Mobile Phone have achieved relatively high growth, all exceeding 100%.

Shopping guide sharing

QuestMobile data shows that in March 2016, the top three apps in terms of MAU in the shopping guide sharing field were Fanli.com, Juanpi Discount and Zhe800. To be honest, as Taobao continues to reap profits, we can only wait and see how far this business can go.

Overseas purchasing

QuestMobile data shows that in March 2016, the top five apps in terms of MAU in the overseas purchasing field were Xiaohongshu, NetEase Kaola, Yangmatou, Darling, and Pineapple.

Overall, Xiaohongshu has been very impressive, with a very high growth rate, and NetEase Kaola is also experiencing crazy growth. In addition, other companies with MAU exceeding 1 million include Yangmatou and Darling. Considering the current changes in the new overseas shopping policy, it is worth watching how this industry will develop.

Digital Reading

According to QuestMobile data, in March 2016, the top five apps in terms of MAU in the digital reading field were iReader, Shuqi Novels, Neihan Duanzi, QQ Reading, and Lazy Listening (this ranking is also ridiculous...), and all five apps exceeded 10 million. Zhihu ranks sixth with an MAU of 7.53 million. I won’t explain DAU in detail here, just read it yourself.

Takeaway

QuestMobile data shows that in March 2016, the top three apps in terms of MAU in the food delivery sector were Ele.me, Baidu Waimai, and Meituan Waimai , all exceeding 10 million. Among them, Baidu Takeout surpassed Meituan Takeout, which is also very amazing. However, judging from DAU, Meituan Takeout still exceeds Baidu Takeout.

In addition, Xiachufang, Haodou Recipes, and Douguo Food ranked fourth, fifth, and sixth respectively, all exceeding 5 million.

In addition, there are some very popular apps, such as JD.com, Koubei Takeout, Xiancheng, Aixianfeng, Benlai Life, and Daojia Food Club. You may want to check them out for yourself.

Classified Information

QuestMobile data shows that in March 2016, the top three apps in terms of MAU in the classified information field were 58.com, Ganji Life, and Xianyu.

Considering the merger of 58.com and Ganji, Xianyu's performance is quite amazing, with an MAU of nearly 10 million and a growth rate of 400%. In the future, if Alibaba continues to make efforts, Xianyu's prospects will be promising.

Movie performances

QuestMobile data shows that in March 2016, the top five apps in the film and performance field were Maoyan Movie, Migu Cinema, Taobao Movie, Time.com, and Guevara. Among them, Taobao Movies is very amazing. Alas, I have to sigh, it’s good to have money!

Sports and Health

QuestMobile data shows that in March 2016, the top three apps in terms of MAU in the sports and health field were Keep, Migu Run, and Yuedongquan, all exceeding 9 million. Ledongli, which ranked fourth, exceeded 5 million, with an astonishing growth rate.

Judging from DAU, the growth of Yuedongquan after the new year is still quite rapid, and Ledongli, Keep and Migu Shanpao are not bad either.

Mobile healthcare

QuestMobile data shows that in March 2016, the top five apps in terms of MAU in the mobile medical field were Ping An Good Doctor, Good Doctor, Chunyu Doctor, Dingxiangke, and Dingxiang Doctor. Among them, Ping An Good Doctor's performance is amazing, with its current DAU approaching 10 million.

Menstrual period and pregnancy

QuestMobile data shows that in March 2016, the top five apps in terms of MAU in the menstrual and pregnancy fields were BabyTree, Mayu, Aunt Mart, Pregnancy Butler, and YouBaby.

Parenting Community

QuestMobile data shows that in March 2016, the top five apps in terms of MAU in the parenting community field were Qinbaobao, Beiliao, Mamabang, Mamaquan and Lamamabang.

Judging from the growth rate, this field is still in its early stages of development. Except for the number one, Qinbaobao, which has exceeded 4 million, the numbers of the other apps are not too high. Therefore, the long-tail apps all have relatively high growth. However, the third, fourth, and fifth ranked MamaBang, MamaQuan, and LamamaBang are all in a downward trend, which is really ridiculous.

Stock Trading

QuestMobile data shows that in March 2016, the top three apps in terms of MAU in the stock market were Tonghuashun, Dazhihui, and Zhangle Caifutong.

Judging from the growth rate, this field is really a mess. You may wish to see the details for yourself.

Online Banking

QuestMobile data shows that in March 2016, the top five apps in terms of MAU in the online banking field were China Construction Bank, Palm Life (CMB), Industrial and Commercial Bank of China, CMB, and Agricultural Bank of China. Overall, CCB is still very strong, and China Merchants Bank has very promising prospects for expansion.

Payment Settlement

QuestMobile data shows that in March 2016, the top three apps in terms of MAU in the payment and settlement field were Alipay, BestPay and Baidu Wallet.

Considering the huge volume of Alipay and WeChat Pay, basically, there seems to be not much to discuss about this market. It should be noted that Alipay’s MAU has already reached a skyrocketing level, which is not fully shown in the figure.

P2P online lending

QuestMobile data shows that in March 2016, the top five apps in terms of MAU in the P2P field were Lufax, Jiedaibao , Yirendai, Ping An Easy Loan, and NetEase Finance.

This industry has been hit by a lot of bad news recently, with various reports of people running away appearing one after another, and the industry has been greatly affected. In the words of a friend in Mr. QM’s circle, the industry is not short of money now, but short of projects. Having money but not being able to invest it is a very embarrassing situation.

Property Information

QuestMobile data shows that in March 2016, the top three apps in terms of MAU in the real estate information field were Soufun.com, Anjuke.com, and Lianjia.com.

I have to say that Lianjia's transformation has been very successful, including Lianjia on Palm and Ziroom, which are supported by finance and big data systems. Although it has encountered setbacks recently (it played with finance and skirted the rules, and it hit its balls, you know), the prospects are still worth looking forward to.

In addition, Internet + decoration is also worthy of attention, such as Tubatu and so on.

Violation query

QuestMobile data shows that in March 2016, the top five apps in terms of MAU in the traffic violation query field were Wheel Violation Check, Traffic Violation Query Assistant, Traffic Violation Query, National Traffic Violation Query, and 58 Traffic Violation Query.

Judging from the name, there is really not much difference, and the same is probably true in terms of function. We can only wait and see how the winner will be determined in the future.

Car Care

QuestMobile data shows that in March 2016, the top five apps in terms of MAU in the car care field were Scratch Car Wash, Worry-free Car Owners, Easy Parking, Diandian Car Maintenance, and Little Bear Fuel Consumption.

Judging from the growth rate, the fuel consumption of Yi Parking and Xiao Xiong has increased faster. Diandian car maintenance has fallen. How long can this business last?

Online Travel

QuestMobile data shows that in March 2016, the top five apps in terms of MAU in the online travel sector were Qunar , Ctrip , Ali Travel, Tongcheng Travel, and eLong Travel.

Judging from the growth rate, both Ali Travel and Tongcheng Travel are in a downward trend. Considering that Qunar and Ctrip have merged, a monopoly has been formed.

Flight Services

QuestMobile data shows that in March 2016, the top five apps in terms of MAU in the flight service sector were Flight Manager, Air Travel, Feichangzhun, China Eastern Airlines, and Spring Airlines.

It’s amazing that China Eastern Airlines and Spring Airlines have surpassed Air China and China Southern Airlines.

Hotel Services

QuestMobile data shows that in March 2016, the top five apps in terms of MAU in the hotel service sector were Home Inns on Palm, eLong Hotels, Vienna Hotels, Huazhu Hotels, and Jinjiang Inn. I have to say that Plateno Club (which company did 7 Days) was quite a failure.

Job Recruitment

QuestMobile data shows that in March 2016, the top five apps in terms of MAU in the job search and recruitment field were Zhaopin.com, 51Job, Yidagong, Liepin, and Lagou. The traditional big names still performed well, such as Liepin, Lagou, Boss Direct Hire, etc. However, no matter how famous they are, they are still far behind. The same is true for LinkedIn.

Mobile Education

QuestMobile data shows that in March 2016, the top five apps in terms of MAU in the mobile education field were Zuoyebang, Xiaoyuansouti, Yiqizuoye, Miti, and SuperCourseTimetable . These companies all have assets exceeding 10 million. Among them, Xiaoyuan's question search and question finding are particularly noteworthy, while Super Course Schedule has already shown a downward trend.

Express Logistics

QuestMobile data shows that in March 2016, the top five apps in terms of MAU in the express logistics sector were Kuaishou100, Fuyou Shoujianbao, SF Express, Dada, and Yunmanman.

Stimulated by e-commerce and Didi Taxi , this is the business that everyone wants to get into, but it is not easy to get into. It is the business that Internet+ most wants to transform, but it is also the most difficult to transform. In general, everyone's performance is not very good. In the future, large-scale logistics, same-city express delivery, and fresh food express delivery can all be deeply explored. However, in order to occupy this market, it is necessary to reorganize the logistics and transportation structure from a genetic level. The difficulty is so great that no one can imagine it.

I have to say that SF Express's performance is still unsatisfactory. We can't all wait for Cainiao Network to force a reorganization from top to bottom, right? The growth of Dada, Yunmanman drivers, and Fuyou delivery service is still quite significant.

Performance safety

QuestMobile data shows that in March 2016, the top five apps in terms of MAU in the performance security field were Tencent Mobile Manager, 360 Mobile Security, Cheetah Clean Master, Baidu Mobile Security, and LeAnXan. Tencent has surpassed 360, with over 100 million users. Although Cheetah is growing rapidly, there is still a big gap.

Utilities

QuestMobile data shows that in March 2016, the top five apps in terms of MAU in the utility field were Moji Weather, Weather Channel, MIUI Weather, Chinese Perpetual Calendar, and Flashlight.