How to make App sharing stand out like Keep?
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When the product content and quality have reached a relatively perfect stage, operating and promoting the product through user sharing can often achieve better results. Some time ago, I was determined to run a marathon, so I installed four apps on my mobile phone: Dongdong, Keep, Gudong, and Xiaomi Sports. Among them, Dongdong, Gudong and Xiaomi Sports are mainly auxiliary apps for running training. The core function of Dongdong is data recording and interaction between Dongdong fans. Dongdong is relatively closed, and the sharing entrance is hidden in "Data and Settings". No other entrances have been found yet; Xiaomi Sports is a smart bracelet based on Xiaomi, which synchronizes exercise and sleep data at any time, and mainly shares personal data; Gudong is also an app that assists running training and combines community interaction. It is mainly based on sharing dynamics and content (activities and events), which is somewhat similar to Keep, but the core functions of the two apps are different. Let’s take Keep as an example to see how this app with the attributes of “ short video education + sports” shares. How to attract new customers through sharing? 1. Overview of Keep sharing portal It can be clearly seen from the above picture that Keep has many sharing entrances, and the main content is divided into three categories: 1. Course content; 2. Dynamics and records; 3. Topics and special topics. In addition, Keep's sharing interface is connected to the current mainstream social software on the market, and the sharing methods include: WeChat friends, Moments, QQ, QQ Space, and Sina Weibo . Next, this article will use WeChat friends and Moments as the carrier to see how Keep shares. 2.Keep sharing content 1. Course Content The above picture shows the entrance and sharing page for sharing based on course content. The upper right side of the picture shows the content and format of the link sent to WeChat friends. The keywords included are: 903901 people, Keep, course title and Keep's logo. Judging from the title of the shared link, it well demonstrates the popularity of the course, highlights the product brand of Keep, and tells users what the course is. Open the link, and the sharing page content includes: 1. Course title; 2. Download guide; 3. Course content; 4. Training results of the course (picture and text previews shared by people who have studied the course). Users can only see the first video, and the other courses are for display only and cannot be watched. They can only learn further by downloading the app. It is somewhat closed, but very necessary. First, use some course content to attract interested users and motivate them to learn more. If they want to learn more, they will definitely download it. 2. Dynamics and Records 2.1 Today’s training results Sharing form: Moments - Pictures Keywords: You can enter your own thoughts and post updates to your friends. Sharing content: 1. Training results; 2. Personal information; 3. Keep download QR code Sharing content through pictures is more intuitive, and the attractiveness index for people who see the updates in the circle of friends is greatly increased. In addition, the user's personal information, activity level and popularity in Keep are integrated, and a QR code for downloading the app is placed, which greatly improves the conversion rate . 2.2 Posting updates and my updates Sharing method: Moments, WeChat friends - link Keywords: I Sharing content: 1. XX's training dynamics; 2. Download; 3. Dynamic content; 4. Training results Here, the additional explanation of "training results" once again strengthens the popularity within Keep through pictures and texts. This is not just an app that teaches you how to exercise, but also an app with interactive communication attributes. Things instantly become interesting. 2.3 Graphics and text dynamics Sharing method: WeChat friends - link Keywords: 1. XXXX (who); 2. Dynamic text content; 3. Dynamic pictures Sharing content: 1. Training dynamics; 2. Downloads; 3. Dynamic content; 4. Comments; 5. Training results Dynamic pictures increase visual appeal and can naturally package dynamic comment content. Look at how people in Keep interact with each other. It turns out that communicating with each other is quite interesting. 2.4 Text Dynamics (Possibly Combined with Courses) Sharing method: WeChat friends - link Keywords: 1. XXXX; 2. Text content; 3. Keep's logo Sharing content: 1. Training dynamics; 2. Downloads; 3. Dynamic content; 4. Comments; 5. Related training (other content in the course); 6. Training results The introduction of other course contents within the system is seamlessly integrated, highlighting the characteristics of Keep in providing training guidance, which is not single but systematic. 2.5 Invite friends This entrance is relatively hidden deep within the settings. Sharing method: WeChat friends - link Keywords: 1. XXXX (who); 2. keep's logo Shared content: 1. Downloads; 2. Personal information; 3. Activity on Keep; 4. Dynamic content The great thing about sharing from this entrance is that it integrates all your published updates. It is also very meaningful for the user himself, as he can see his own training path. For others, "Wow, you have persisted for so long, but I haven't developed a good habit of exercising yet. Let's take the next step and exercise every day." 3. Topics and special topics Keep is not only a platform that provides tutorials and user interactions, but also has content, such as special topics and topics (with certain forum attributes). 3.1 Topics Sharing method: WeChat friends - link Keywords: 1. 242 people; 2. Topic content; 3. Keep's logo, recommendation Shared content: 1. Downloads; 2. Topic content and popularity; 3. Member dynamics within the topic There is content, and in the form of a group, members of the topic group can interact with each other. It will feel better when a group of people stick to doing one thing. To some extent, it enhances user stickiness and allows users to express their opinions and dynamics in this topic, satisfying the user's desire to show off. People who see this page may be attracted by the topic or the form of interaction. 3.2 Special Topics Sharing method: WeChat friends - link Keywords: 1.Keep's logo, recommendation Share content: 1. Title; 2. Download; 3. Article content; 4. Comment status Users also need strategies and occasionally need to learn new things. Keep also has connotations, but wouldn’t it be better if this sharing link captured the title of the article? As for the layout of the article sharing page, it is still desirable. There are content and comments, which meets the habits of some users: to judge whether this thing is valuable, read the comments first! 3. Summary time 1. There are many pages that guide sharing on Keep, and they are mainly dynamic (for yourself and others) 2.Keep’s sharing format integrates existing popular social platforms. There is a high correlation between shared pages. For example, the page shared through "Invite Friends" integrates one's popularity and activity in Keep, and packages all personal dynamics. Clicking on a status can jump to a single status sharing page. It is very attractive to acquaintances who see and share it. 3. Judging from all the sharing pages, the ultimate goal of Keep sharing is to attract new users and get more users to download. Therefore, there are many entrances to guide downloads. and is visible and present on every shared page and all pages it links to. Guide download entry: a. The guided download link at the top of the page b. "See more at Keep" at the bottom 4.Keep attracts users to download and can be summarized as follows: (sorted by attractiveness) a. Through user activity and user popularity in Keep b. Complete course content c. Training results d. Topic content (similar to forum attributes) e. Featured articles (attractive content) By analyzing a product's sharing page, we can see some of the advantages of driving user operations through the app itself. You can also better understand the core functions and product logic of this app. At the same time, you can also better think about and summarize how to attract users through sharing pages, which points need to be magnified as much as possible, and ultimately not deviate from the goals of the sharing page. ASO optimization service click link: ASO optimization service introduction IOS accelerated review click link: //www.opp2.com/8854.html APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China. Welcome to follow our official WeChat public account: appganhuo [Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials] |
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