How do free tool apps acquire users?
| The way for free tools to acquire users must be a process of coming from users and then returning to users. This process is the most likely to lead to disconnection. The process is as follows: obtain user needs, establish demand scenarios, find users for verification, and launch the campaign after successful verification. The methods of acquiring users are all mainstream now, but the key point of acquiring users is that you are the first person that users think of when they want to use this tool. And this process is the process of creating a first impression. 1. Determine the core user scenarios What are the core usage scenarios for users? This is the original intention of the birth of this tool product. Tools don't need more retention. It’s about what value users can get when using the product, not what value we can get. 2. Conduct in-depth surveys of core scenario users Have in-depth communication and experience with users. Only then can we deeply explore user needs in core scenarios. In particular, many demands may just be our guesses and do not actually occur. 3. Launch tool products to conduct in-depth communication tests with users In-depth communication between online tool products and users is inevitable. Think about where the core problem lies while communicating, and then conduct a test online to verify the results. 4. Iterate and optimize the product The continuous iterative optimization of a product is to verify whether the product is what users need. Especially for tool products, each iteration is a screening of users. When you successfully attract users, there will be an instant explosive effect. 5. Processing the search Whether it is PC or mobile, search optimization needs to be processed. This is the most direct way to bring in users online. 6. The essence of tools is to use them and then leave them A tool product should be the first thing users think of when they need it in a certain scenario, and your product should be able to meet this need well. 7. Keep user needs in mind when creating Demand creation is what a product needs to do most. That is, based on the demand, we need to create a breakthrough in explosive experience and product promotion. |
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