How to write the copy for Double Eleven? The heart is here!

The annual grand festival is coming

I guess everyone hasn't had time to buy it yet.

Everyone is busy trying to get others to buy things!

Recommended reading:

1. The Double Eleven War is about to start. What are the routines and methods of JD.com and Alibaba?

2. Prepare for Double Eleven: Master the rhythm and write sales copy with high conversion rate!

3. Prepare for Double Eleven: 4 cases to teach you how to create the best event

4. What kind of marketing tactics does Okamoto’s Double Eleven contain?

Recommended to follow the public account : Operation Uncle (more wonderful copywriting materials )

Today, I will show you how to write copywriting that will make people buy things.

I hate the copywriting on Double Eleven because they always help merchants to “trick” me into buying things.

They make spending sound fresh and refined, make shopping feel justified, make us think it is a sin not to buy, and long live spending.

➀Satire

When I think something is a bit expensive,

“Expensive things have their own value.”

The copywriter wouldn't say that, they'd just roll their eyes.

" People who don't care about money must also be very unconcerned about their image, right? "

➁Teasing

When you are still hesitating whether to give a gift to the goddess,

“Good gifts are given to those you love.”

The copywriter thought this was too ordinary and didn't make people feel itchy at all.

“ Giving gifts may not give women pleasure, but your thoughts will definitely make women happy. ”

➂ Temptation

When you are still worried that you may have to eat dirt next month,

"Women should be nicer to themselves."

The copywriter will not say such empty words, they will tell you,

" Every penny you spend is money you put into becoming beautiful. "

➃Instigation

When you see a bag you like but want to compare prices,

“Quantities are limited and will be sold out while supplies last.”

Oh, you really don’t understand women, no wonder you are single! Successful copywriting says,

" If you like this kind of thing, even if you cover your mouth, it will still come out of your eyes."

➄ Routine

When you are still looking at product reviews to determine whether it is worth buying,

"Give you the warmth of spring breeze."

That's not how the routine works. The copywriter smiled slightly.

" As warm as a lover's hug, I hope you don't need a down jacket this winter. "

➅Empathy

When you are hesitating about what to bring to a class reunion,

"Sharing a bottle of good wine with a brother."

Haha, the copywriter is going to be serious with you.

" Don't keep the wine in the glass, don't keep the words in your heart. "

➆ Persuasion

When I was struggling whether to store some food for the winter,

"It's okay, just have a snack."

You don’t understand food at all! The copywriter said,

" If you can't even enjoy your food, how can you enjoy your life? "

➇Intimidation

I haven't worn all the clothes I bought last month, and I feel like I'm wasting money if I buy more.

"There is always one piece of clothing missing in a woman's wardrobe."

This old-fashioned saying is outdated. The copywriter will scare you like this.

" Inappropriate clothes not only waste money, but also youth. "

⑨Comfort

When you look at the full shopping cart and can't bear to buy,

"I want what I want now."

WTF! The copywriting should speak human language.

" Even if no one helps me pay for the bills, I still want to live a fulfilling life. "

⑩ Exaggeration

When you are still wondering whether wearing this dress tomorrow will attract the attention of your male god,

"Studies have shown that bright clothes make people look more attractive."

The copywriting has already departed from this kind of vulgar expression.

" It is also superficial to only emphasize the connotation and ignore the appearance. "

⑪Xiao Li

When you are still considering whether the product is too cheap and durable,

"The choice of one hundred thousand people can never be wrong."

The copywriter doesn't think it's that simple.

" Being beautiful is a capital, but spending money beautifully is a skill."

⑫Incitement

When you feel that underwear is too expensive and your wallet is hurt,

"For clothes that fit closely, comfort is the most important thing."

Having said that, I still feel like something is missing.

" Poor old flame, can't see my new underwear. "

⑬ Brainwashing

When you think you have enough shoes,

"The next pair will be the best."

It is a bit interesting, but unfortunately the consumer's G-spot is very high.

“ You need a good pair of shoes because you have a lot of people to meet.

Current, former, current’s former, former’s current

The person I have secretly loved for eight years, the boy I rejected six times in elementary school, my father, mother, and parents-in-law, and my future parents-in-law who don't agree with my marriage.

Neighbor Li Lei, Neighbor Han Meimei

I have fired my boss, my beautiful superior, my cute subordinates...

You need a good pair of shoes because you have a lot of people to meet. ”

⑭ Rhetorical question

When you worry that you have bought a book but don't have time to read it,

"I read books, which makes me live several more lives",

The copywriter will feel that this is not touching enough.

" Do you want to read the book, or do you just want to finish it? "

⑮Fool

Double Eleven is finally over, do you think you can take a break and receive the express delivery?

“It’s never too late to buy something you like.”

It makes sense, but the copywriting for Double Eleven will not be so gentle.

At critical moments, we must be simple and rough.

" Artistic youths have a procrastination problem, the Double Eleven discounts will last for another three days! "

So you see, aren’t these copywritings annoying enough?

Three more days? ? Don’t you think I haven’t chopped off my hands enough? !