[Collection] 203 practical tools recommended, a must-have for operators, designers, and advertisers!

The leading media for Internet marketing operations , providing the most valuable global hot topics and marketing cases to 10 million new operators, and pushing out fresh and practical operational articles every week.

So, Strawberry-kun is back again! This time, we recommend 203 practical tools about mind mapping, learning platforms, creative websites, books, classic copywriting , poster making, logo design, color matching, website templates, fonts, video production, and comic illustrations! She is really pure and unpretentious, so different from those slutty girls out there!

With these tools, mom doesn't have to worry about my work anymore! Let’s get it now!

Online learning platforms for operations/products/ entrepreneurship /IT, etc.

On the long road of operation, you will always encounter certain problems that you cannot figure out no matter how hard you try; there is some obscure knowledge that you cannot find even if you search everywhere. At this time, you especially need someone to give you some guidance, and online communication and sharing is one of the effective ways.

There is an old saying: Listening to one word from you is better than reading for ten years! The industry veterans, through different platforms, have passed on valuable knowledge systems , practical experience and unique ways of thinking to everyone, which are worthy of our deep consideration, learning and even application.

Success cannot be copied, but following successful people can help you avoid detours. Here are some good places to learn from experienced people online:

1. Qidianla Academy: http://www.qidianla.com/ (Products, Operations)

2. Three classes : http://www.sanjieke.cn/ (product, operation)

3. Mantou Business School : http://www.mtedu.com/ (product, operation, marketing )

4. Socket Academy: http://www.chazuomba.com/ ( New Media )

5. Dark Horse Academy: http://xueyuan.iheima.com/ (Entrepreneurship)

6. Yopai Business School: http://www.yopai.com/ ( ASO )

7. IMOOC: http://www.imooc.com/ (IT)

8. Geek Academy: http://www.jikexueyuan.com/ (IT)

9. 25xt: http://www.25xt.com/ (main APP)

10. MOOC Academy: http://mooc.guokr.com/ (comprehensive)

11. NetEase Cloud Classroom: http://study.163.com/ (Comprehensive)

12. Tencent Classroom: https://ke.qq.com/ (comprehensive)

13. Operate Xiaokaxiu (main APP operation)

14. Gulu Academy (main operation)

15. After having an account (main new media, public account )

16. Micro-interaction (main public account operation )

17. iTypesetting (Main WeChat operation and typesetting)

18. Rabbit Exhibition Hall (main h5)

19. Activity Box Operation Academy (coming soon)

Advertising/design creative website

What is creativity? Creativity is a method of further exploring and activating resource combinations and thus enhancing resource value through innovative thinking. (From Baidu Encyclopedia )

Advertising requires creativity, design requires creativity, and operations actually also require creativity. The stimulation of inspiration can bring about new creations; the occasional burst of imagination can give rise to new ideas.

Bourbon Whiskey Creative Advertisement (Photo from the Internet)

Inspiring creativity should start with observation. I think the following novel and creative websites can bring about divergent thinking and the emergence of inspiration:

domestic

1. TOPYS: http://www.topys.cn/

2. UI China Inspiration Library: http://idea.ui.cn/

3. Design addiction: http://www.sheji ip i.com/

4. Visual ME Design Community: http://shijue.me/

5. Design Youth: http://www.design521.com/

6. Oritive Creative Design: http://www.oritive.com/

7. Creative Photo Station: http://www.poboo.com/

8. Online advertising community: http://iwebad.com/

9. Lanrentuku: http://www.lanrentuku.com/

10. China Advertising Network: http://www.cnad.com/

11. Outrageous advertising: http://adfuns.com/

12. Meihua.net : http://www.meihua.info/c

13. Creative Network: http://www.fsdpp.cn/

14. Visual China: http://creative.vcg.com/

15. AdQuan: http://www.adquan.com/

16. Design 2:30: http://www.2dianban.com/

17. Digitaling: http://www.digitaling.com/

foreign

1. Inspiration Grid: http://theinspirationgrid.com/

2. siteInspire: https://www.siteinspire.com/

3. Dribbble: https://dribbble.com/

4. welovead: http://www.welovead.com/cn/

5. AdSoftheWorld: http://adsoftheworld.com/

6. Framelab Design Direction:

http://www.frmlb.de/

7. Cargo: http://cargocollective.com/

8. boredpanda: http://www.boredpanda.com/

9. Creativebloq: http://www.creativebloq.com/

10. Creative Guerrilla Marketing:

http://www.creativeguerrillamarketing.com/

Operations/Advertising Copywriting/Marketing/Psychology Book Recommendations

In fact, there is no need to say much, everyone understands the value of reading! The following books, which involve operations, advertising, copywriting, marketing, psychology, etc., are worth reading carefully:

1. "Super Copywriting" (Zhu Bing)

2. "Copy Fever" (Luke Sullivan)

3. The Copywriting Training Manual (Joseph Sugarman)

4. The Complete Copywriting Handbook (Robert Bly)

5. "The Copywriters Who Make Them Feel Despair" ( Xiao Ma Song )

6. Advertising Copywriting (Philip Ward Burton)

7. Xiaofeng Modern Chinese Advertising Grammar Dictionary (Feng Xindong)

8. "World's Top Copywriters: The Creative Ways of 32 of the World's Top Advertisers"

9. Confessions of an Advertising Man ( David Ogilvy )

10. Ogilvy on Advertising (David Ogilvy )

11. "Money Money" (Drew Eric Whitman)

12. My Advertising Career & Scientific Advertising (Claude Hopkins)

13. "Blue Trick" (George Lewis)

14. Super Symbols Are Super Creativity (Hua Shan/Hua Nan)

15. The Greatest Salesman in the World (Og Mandino)

16. Positioning (Al Ries, Jack Trout)

17. The Crowd (Gustave Le Bon)

18. Priceless (William Poundstone)

19. Influence (Robert B. Cialdini )

20. The Ugly Duckling (Tan Qiming/Ogilvy & Mather)

21. Apocalypse (Marty Cagan)

22. Sense of Participation (Li Wanqiang)

23. "Operation from Scratch" (Zhang Liang)

24. "The Way of Internet Operation " (Jin Pu, Zhang Zhongrong)

Soft advertising/classic copywriting recommendation

Soft-text advertising is well aware of the audience's psychology and promotes related products by planning and writing in-depth articles. The text and products, plot and advertisement are perfectly combined, which not only conveys the advertising information to the audience, but also allows the audience to enjoy reading.

Nowadays, soft articles can be seen everywhere, whether it is on public accounts or Weibo. However, it is not easy to write a soft article that the audience is willing to buy. Poorly written soft articles are blatant advertisements, which the audience does not like and the advertising effect is greatly reduced.

What kind of soft advertising is popular? I particularly like several soft advertising writers and recommend them to you:

1. Soft and large number

1. @Genius Little Panda (soft advertisement)

2. @薛之谦(singer, soft advertising)

3. @精分君 (soft advertisement)

4. Wang Zuo Zhong You (creative words, soft advertising)

5. Gu Ye (Talking about Painting, Soft Advertising)

6. Liu Shenleilei (reading Jin Yong, soft advertising)

In addition, speaking of copywriting, I personally prefer the kind of words that can reach the heart directly. Now many brand copywritings on Taobao are very distinctive, such as Bu Lu Bu Ting and various fresh chicken soups; there are also those widely circulated classic copywritings: the Beatles ' "think small" series, Durex 's hot spot copywriting, Bonne Sante's "There are good wine and bad women here", etc.

2. Copywriting recommendation

Taobao women's clothing copywriting:

1. Keep moving

2. Fairy Pocket

3. Two or three things

4. Morijuku

5. Lusheng

6. Hyakutake West

Classic copywriting:

1. Durex copywriting

2. Eslite Bookstore Copywriter

3. Taiwan Left Bank Cafe

4. The Beatles classic copywriting

5. Chivas Classic Copywriting

6. Bonne Sante classic copywriting

7. Bourbon Classic Copywriting

8. Gold Medal Martell long copy

9. Great Wall Wine long copy

10. Hartway shirt classic copywriting

11. Marlboro classic copywriting

12. Nike’s classic advertising copy

13. Xu Shunying's classic copywriting

14. Neil French

15. Leo Burnett Classic Copywriting

16. Ogilvy’s Classic Copywriting

Mind Mapping Software/Website

What is a mind map? Definition excerpted from Baidu Encyclopedia : Mind mapping, also known as mind mapping, is an effective graphic thinking tool for expressing divergent thinking. It uses the technique of combining text and images to express the relationship between topics at all levels through mutually subordinate and related hierarchical diagrams, and establishes memory links between topic keywords and images, colors, etc.

Mind maps are highly logical and can construct a framework that is clear at a glance. They are simple and easy to read and remember, and are an important tool for listing key points and outlines.

Simple mind map made by Strawberry

The following mind mapping tools are recommended:

1. XMind mind mapping software: http://www.xmindchina.net/ (software)

2. Mindjet mind mapping software: http://www.mindmanager.cc/ (software)

3. FreeMind mind map: http://freemind.en.softonic.com/ (software)

4. iMindMap mind mapping software: http://www.imindmap.cc/ (software)

5. Baidu Mind Map: http://naotu.baidu.com/ (online)

6. MINDPINTEAM: http://mindmap.4ye.me/ (online)

7. Mindomo: https://www.mindomo.com/zh/ (online registration required)

8. ProcessOn: https://www.processon.com/ (registration required)

Logo Design Inspiration Creative Website

As a visual graphic that identifies and conveys information, a logo is the image of a brand or a company. Those logo designs with unique creativity can immediately attract the audience's attention, are highly recognizable, and are easier for the audience to identify and remember.

The logo of a company (picture from the Internet)

Where does the inspiration for logo design come from? Check out these creative websites:

domestic

1. LOGO circle: http://www.logoquan.com/

2. LOGO Home: http://www.logozj.com/index.html

3. Font China: http://www.zitichina.com/

4. Logoshe: http://www.logoshe.com/

foreign

1. LogoDesignLove: http://www.logodesignlove.com/

2. Identity view: http://identityview.net/

3. LogoMoose: https://www.logomoose.com/

4. Logo Talks: http://www.logotalkz.com/

5. Logopond: https://logopond.com/

6. Logospire: http://logospire.com/

7. Logooftheday: http://logooftheday.com/

8. LogoGalleria: http://www.logogalleria.com/

9. LogoFi: http://logofi.com/

10. Logo Faves: http://logofaves.com/

11. Logolicia: http://www.logolicia.com.br/

12. Logolog: http://www.logolog.info/

13. Logoed: http://www.logoed.co.uk/

14. Brands of the world:

https://www.brandsoftheworld.com/

15. The Design Inspiration:

http://thedesigninspiration.com/

Color matching website

The so-called color matching, simply put, is to place colors in appropriate positions and make the best arrangement - Baidu Encyclopedia.

Image source: uiGradients

Since I don’t have much design talent, I won’t talk much about technical knowledge. I would like to recommend a few good color matching websites for your reference:

1. Kuler: https://color.adobe.com/zh/create/color-wheel/

2. NIPPON COLORS: http://nipponcolors.com/

3. Colourlovers: http://www.colourlovers.com/

4. Coolors: https://www.coolors.co/

5. uiGradients: http://uigradients.com/# (beautiful gradient colors)

6. CSS Winner: http://www.csswinner.com/ (website color classification)

7. Color Hunt: http://colorhunt.co/

8. Material-UI: https://www.materialui.co/

9. Peise (color matching network): http://www.peise.net/

10. ColorSchemeDesigner: www.peise.net/tools/web/

11. Awwwards: http://www.awwwards.com/

12. Color display: http://www.e754.com/color/

13. China Color: http://color.uisdc.com/

14. Chinese Traditional Colors: http://chinese.traditionalcolors.com/

15. Traditional Chinese colors: http://color.uisdc.com/

Comic Illustration Website

Illustration can be said to be an art form, and is now widely used in advertising, publicity, cultural activities, design and other aspects. Interesting and unique comic illustrations can not only be used as material, but also inspire people's creative inspiration to a certain extent.

Image source: Creative People (see photo for author)

Here are some comic illustration websites:

domestic

1. Creative people: http://chuangyiren.cn/

2. Huisj.com: http://www.huisj.com/

3. 798 Hand-painted Website: http://www.qijiuba.com/

4. Graffiti Kingdom: http://www.poocg.com/

5. Muu: http://www.muu.com.cn/

6. CCIUP (Chinese Cartoon Illustrations): http://cciup.com/

7. CG Blog: http://www.cgbolo.com/

8. Zcool: http://www.zcool.com.cn/

9. Huaban: http://huaban.com/

10. Duitang.com: http://www.duitang.com/

11. Illustration Home: http://www.13cg.com/

12. Anime House: http://www.dmzj.com/

13. Buka Comics: http://www.buka.cn/

14. YouYaoQi: http://www.u17.com/

15. Bengou Comics: http://www.51bengou.com/

foreign

1. Nate Williams: http://www.n8w.com/

2. Sakiroo: http://sakiroo.com/

3. Illustrationweb: www.illustrationweb.com.cn/

4. Howtoons: http://www.howtoons.com/

5. Drawr: http://drawr.net/

6. Fredo and Pidjin: http://www.pidjin.net/

7. Pixiv (P station): http://www.pixiv.net/ (registration required)

8. Behance: https://www.behance.net/

9. VIZ: http://www.viz.com/

10. CartoonStock: http://www.cartoonstock.com/

11. ILLUSTRATION AGE: https://illustrationage.com/

12. Central Illustration Agency: http://www.directoryofillustration.com/

13. Eat Sleep Draw: https://www.pinterest.com/ (registration required)

14. Illustration Friday: http://illustrationfriday.com/

15. PADMAG Visual Magazine: http://www.padmag.cn/

Poster Maker Software

1. Adobe Photoshop (PS, need to be downloaded and installed)

2. Adobe Illustrator ( AI , need to download and install)

3. Freehand (need to download and install)

4. Poster Forge (need to download and install)

5. CorelDRAW: http://www.coreldrawchina.com/ (software needs to be downloaded)

6. Poster Factory: http://www.posterlabs.com/ (need to download and install)

7. Maker Post: https://www.chuangkit.com/ (can be made online)

Website Templates

1. WebsiteTemplates: www.templatemonster.com/

2. One Page Love: https://onepagelove.com/ (mini template)

3. Landingfolio: http://www.landingfolio.com/ (Login interface template website)

4. DreamTemplate: www.dreamtemplate.com/

5. EntheosWeb: templates.entheosweb.com/

6. FreeWeb: www.freewebtemplates.com/

7. TEMPLATED: https://templated.co/

8. Template Home: http://www.cssmoban.com/

Font design material website

1. Free Fonts: http://www.fontex.org/

2. Get Comic Neue: http://comicneue.com/ (handwritten font material)

3. Fontfabric™: http://www.fontfabric.com/

4. Font Font: https://www.fontfont.com/fonts

5. Lost Type: http://www.losttype.com/browse/ (self-funded creative font)

6. 1001Free Fonts: www.1001freefonts.com/

7. Font search website: http://www.qiuziti.com/

8. Yegenyou font: http://www.yegenyou.com/ (need to be purchased)

9. Fontke.com: http://www.fontke.com/ (authorization required)

Video editing software/website

1. VideoStudio: http://www.huishenghuiying.com.cn/

2. Aijianji: http://www.aijianji.com/

3. Adobe Premiere: http://t.cn/8FqOFz3

4. Video editing expert (software needs to be downloaded)

5. Video cutter and merger (software needs to be downloaded)

6. Adobe After Effects (AE)

7. Windows Movie Maker (software needs to be downloaded)

8. Sony Vegas (software needs to be downloaded)

9. Pinnacle Studio (software needs to be downloaded)

So far, together with the previous 138 tools, Strawberry has compiled a total of 341 tools for you. I wonder if you have used them? If you have any good recommendations, please leave a message!