How to make a project impactful without a budget?

How can a project be made influential in the industry if the company doesn’t give money?

dream.

If you stop reading after reading the above, it means you think you can achieve it in your dreams. Congratulations, you are an idealist.

The correct answer is given below.

If a company does not pay and hopes to rely solely on hard work to create industry influence and brand awareness for a project, I think this is a very ideal situation. However, in the early stages of some startups , if the method is appropriate, this goal can indeed be achieved within a certain period of time. However, if the company does not obtain financing , it may not be able to continue.

Therefore, here are just three common methods:

Multiple channels of minefields

Keep has proven this method to be effective, but there are not many companies in the industry that can make the product as reliable as Keep. So we can only say that this method is effective over a longer period of time, which is:

Before the product goes online - V1.0 is launched.

The multi-channel seeding plan means that as an operator, you can identify which other external channels your users usually gather in, and leave a mark on these channels in the pre-embedded drainage stage before the product goes online. Through a period of long-term operation, you can let users have expectations and questions, and then detonate after the product goes online, allowing users to instantly gather around the product.

General: ★★★★

Difficulty: ★★★

Perseverance: ★★★★

Tips: ★★

Luck + Product Support: ★★★★★ (meaning, if the product is good enough, the element of luck can be reduced)

Face recognition for volume

This method is suitable for operations experts who already have a certain influence in the industry and who are given a reliable salary or sufficient equity by the company.

By using your own connections to exchange volume, you can achieve good enough resources to achieve good operational results even if you don’t have enough cash budget.

However, now more and more companies have formal processes and more and more links, so this method is suitable for small companies.

General:★

Difficulty: ★★

Perseverance: ★★★

Tips: ★★★★

Luck + product support: ★★★

Exchange time for cost

For some self-media , this method can be used. For example, Li Jiaoshou and Zhihu in the early years are good examples. When Xiaomi had no money, it also achieved very good results on Weibo.

The only problem is that you need to select new media channels that have enough potential in order to have a chance of getting good results.

Universal: ★★

Difficulty: ★★★★★

Perseverance: ★★★★★

Tips: ★★★★★

Luck: ★★★★★

That's it.

In fact, there are similar questions such as: How to get a large number of users with zero budget...

The principle is the same. Methods, resources, and money all have their merits. Some companies are actually troubled by not being able to spend money, um~

The author of this article @张亮 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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