How to do offline pre-installation promotion of "Deepin" APP and what to pay attention to!

On the surface, pre-installed software on mobile phones is a very literary phenomenon, but in fact you will find it easy to understand after it is explained. For example, when we buy a mobile phone and turn it on, we will find that it has built-in applications. These are “pre-installed software on the phone”.

Do formatting business opportunities. Just wipe out the system and reinstall it.

Chip manufacturers are chip manufacturers like MTK, Spreadtrum, and Qualcomm. Chip manufacturers are the source of smartphones, and they are responsible for the largest offline promotion volume. The advantage is technical cooperation with chip manufacturers as part of the system, which can theoretically achieve a higher retention rate . The disadvantage of the chip manufacturer channel is that there are many production links under the chip manufacturers and they cannot face users directly. These production links will not fully adopt the software pre-installed by chip manufacturers. Large brand manufacturers will customize their chip products in the later stages, making it difficult to cover a large number of mid- to high-end, high-quality users. This channel is not recommended as a key business target, but due to the large amount of promotion, it cannot be ignored and requires long-term relationship maintenance and follow-up.

Solution providers are downstream of chip manufacturers, conducting complete R&D and design, and are involved in the industrial chain of producing corresponding finished/semi-finished solutions. Small manufacturers without R&D capabilities and some non-key projects of some brand manufacturers use solutions from solution providers. Branded mobile phone manufacturers have gradually shifted from the strategy of producing a large number of products to the strategy of producing high-quality products, and have taken them over for in-house research and development. As a result, solution providers cut a large amount of domestic sales and turned to overseas sales. This results in a gradual reduction in the volume of this channel. When facing big brand manufacturers, communication is difficult and solution providers have little say. Generally, there are only about three pre-installation spaces, or even no space at all. The actual reach rate is low and the cycle is long, which is the overall characteristic of the upstream channel.

Major manufacturers: China Cool Alliance, OV, Xiaomi, Meizu, and Samsung. Small and medium-sized manufacturers: Yitong, Banghua, DOOV, Cyber ​​Yuhua, etc. Small and medium-sized manufacturers mainly establish channels in fourth-tier cities (county-level cities) and below, and sell by giving dealers high commissions. Their sales volume cannot be ignored. During peak periods, some manufacturers ship around one million units a month. This year, domestic shipments are around 200,000 units per month.

Root means cracking permissions. You can delete the software that comes with the system.

Why ROOT:

ROM is used for flashing. The system can be upgraded.

The phone is in the user's hands, and the APP is still there. With the SIM card in the phone and the software on the phone we can detect an arrival.

First of all, some distinctive pre-installed software are precisely the core competitiveness and innovation of mobile phone manufacturers. Even some consumers buy mobile phones for those pre-installed software. Various distinctive pre-installed software are also a concrete manifestation of innovation and product diversity in the mobile phone market.

On the other hand, installing pre-installed software involves the issue of cost sharing. Third-party service providers reach a cooperation with mobile phone manufacturers and often have to pay a certain fee to the mobile phone manufacturers to implant pre-installed software in mobile phones. This is equivalent to diluting the market price of the mobile phone, allowing consumers to buy high-quality and low-cost mobile phones.

Everyone knows that there are countless third-party software manufacturers. For example, there are many different input methods, such as Sogou, Baidu, Google Pinyin, iFlytek... Even every mobile phone manufacturer has its own input method. So how can these software manufacturers pre-install their programs on different mobile phones? This is also the reason why there is fierce competition for pre-installed software on mobile phones: everyone is competing to spend money to purchase traffic entrances.

in addition:

① Teach customers face-to-face how to use the product. Spread the word of mouth and allow people to interact with each other instead of with machines. This will provide a strong sense of experience and allow customers to easily recognize the quality of the product at the first glance.

② It is easy to cultivate potential users, and there are more target users online.

③ Mainly licensed and branded machines

④ The effect of product and effect integration is obvious

⑤ The circulation time is short and reaches consumers quickly.

⑥ Already installed, no need to wait for a long download process.

⑦ In the long run, user loyalty is higher because the product is first-hand and leaves an indelible impression on users!

① The user accuracy is not enough, and the big data system needs to be improved urgently. The DSP system is under construction.

② Mobile phone sales are in the off-season and peak season.

③ The user funnel model has a large exposure, so the activation conversion rate is not as good as that of online stores.

Suitable for products that hope to cover users in multiple dimensions and angles. The consumer group ranges from 15 to 85 years old and is suitable for mass products. Browsers , input methods, security products, etc.

Currently, there are five major flashing companies in China: Dingkai, Coolle, Fanyue, Shenlong, and Zhangxingliyi.

Suning, Gome, D.Phone, etc.

There are also people who are interested in integrating the resources of this type of channels. The above three sales stages are the main battlefields for mobile phone pre-installation.

It is also an offline market that cannot be underestimated. A large number of mobile phones are distributed from business halls, and the network has penetrated into every corner of the country, including third-, fourth- and fifth-tier cities, county towns, and villages...

On average, 1 million Android phones are shipped every day, and the flashing market can account for 20% of the market share, or 200,000 units;

The activation rate of tool applications is relatively high, and 100% for security applications. As long as there is a function of automatic startup, the activation conversion rate can be over 80%; installation starts at 0.5 yuan/piece: payment is counted once installed, excluding arrival; arrival is 1-2 yuan/piece: arrival is counted as installed and opened; a large Internet company spends more than 4 million yuan per month on a third-party pre-installation alone.

(Popular Science: The reason why we use the arrival mode is that the CP does not like the installation mode, the channel does not like the activation mode, and everyone is happy with the arrival mode.)

CP actually does not know how many machines have pre-installed it, and has no control over whether it is uninstalled after installation. It should be noted that:

1. Try to cooperate directly with manufacturers. There is no way to identify whether it is pre-installed or flashed in the middle. You can only rely on brand endorsement and subsequent activation effects. However, manufacturers' systems are now anti-swiping, so the arrival rate can be higher.

2. Smaller ones cooperate based on CPA

3. Let the channel provide the IMEI number

4. Choose a reliable big brand

Submit product information - Preliminary review - Review passed

1. Identify the product

2. Determine the magnitude

3. Delivery area

4. Invest in mobile phone brands

5. Sign the contract

The Ministry of Industry and Information Technology requires that all APPs except the above-mentioned basic function software must be easily uninstalled by users, and the normal use of the mobile phone must be not affected after uninstallation. The resource files, configuration files and user data files attached to the software in the mobile phone can also be easily uninstalled and deleted; at the same time, it is necessary to ensure that the uninstalled pre-installed software is not forcibly restored when the operating system of the mobile smart terminal is upgraded.