8 short video transaction scripts

You may have spent thousands of dollars listening to many courses on how to shoot short video content, but you understand everything when you listen, but you can't do it when you put it into practice.

The 8 short video shooting scripts I want to share with you today are not methodologies, but practical applications. They are templates that can actually help you close deals.

This part of the content is particularly suitable for merchants who have their own sources of goods and want to sell goods through short video channels. For example, if you are a fisherman, breeder, craftsman, fruit farmer, manufacturer, etc., as long as you learn + think + modify, you can immediately shoot your own video.

Next, let’s take a look at these 8 short video transaction template cases:

01. Seeking help for closing a deal

Examples:

Brothers and sisters, please help us! The temperature in Panzhihua is now over 40 degrees every day.

Our wonderful Kate mangoes are now overripe and can only rot in the fields as fertilizer, and cannot be sold for money!

If we don’t sell it, we won’t be able to recover our costs.

If you like to eat this kind of Kate mango with thin skin, thick flesh and no strings, please help me order a small love heart and the money for a cup of milk tea, and I can send you a full box of them. They are all of such good quality. Please help us.

Comment: Introduce the products you are selling in a tone of asking for help, and highlight their good quality and low price. As a merchant, you can just replace mangoes with apples, dragon fruits and other products and then take pictures of other products.

02Share the closing method

Examples:

I am a person who cannot keep good things to myself and must share them with my family.

Look at this pomegranate in our house. The grains are plump, red and sweet.

How do you like it? If you like it, come to my live broadcast room and I will sell it to you at wholesale price today.

Comment: Use the excuse of sharing good things, address the customers as family members to build relationships, and introduce the products in a concise and clear manner. As long as you change the words slightly, it will be another template for closing deals.

For example, I just can't stand seeing my family members being cheated by others and buying expensive and bad things. This year, a batch of big and sweet XXs are on the market. I have specially applied for wholesale prices for everyone. Come to my live broadcast room and shipping is free for each piece.

03Advising Transaction Method

Examples:

Don’t go to the restaurant to eat small Australian dragon balls that cost over a hundred or two hundred yuan. Come to my live broadcast room today, one, two, three, four... Buy 8 and I’ll give you two for free, for only XX. It’s being broadcast live now.

Comment: Users are reminded that the product is too expensive in the form of advice, and then the quantity and price discounts are used to attract users to enter the live broadcast room.

You can also say: Don’t go to the supermarket anymore, don’t go to internet celebrities, don’t buy products made of certain materials anymore, and make recommendations in a way that denies the user but also considers the user’s perspective.

04Super Value Transaction Method

Examples:

How much do you usually spend on this pen? Two dollars, right?

If you come to my live broadcast room today, I can give you one box, two boxes, or three boxes for 9.9, plus one pack, two packs, three packs, or four packs. This box has a total of 70 pieces and free shipping to your home.

Comment: By using a self-questioning and self-answering approach, the company creates a contrast with users’ daily perceptions, thereby highlighting the benefits of its own products. As long as you change the product, price and quantity, it can be applied to a series of products such as food, paper towels, garbage bags, etc.

05Price Transaction Method

Examples:

A: Boss, give me 100 yuan XX.

B: Can you finish this meal with 100 yuan? You don’t need so much!

XX is not valuable here. If you like it, come to my live broadcast room, one box, two boxes, three boxes... If you like it, one box is also the wholesale price.

Comment: The question is asked from the user's ordinary consumption perspective. The merchant denies the user's price perception, and then gives a super price benefit. This is especially suitable for products priced by kilograms, packages, pieces, pairs, etc.

06Sympathy Closing Method

Examples:

Being a farmer is not easy!

Such a good XX was taken away by those bad guys for one or two dollars, and then sold to you for 8 or 9 dollars.

This year, we decided to sell them ourselves at a low price. Just hang them on the little yellow cart below. If you like them, please give me a love button. For about ten dollars, I will send you a full box and just cover the cost.

Comment: First state a certain identity to gain sympathy, then emphasize that the user’s previous consumption was unreasonable, and finally highlight one’s own advantages.

This is a universal template that can be applied no matter you are a manufacturer, a grower or a wholesaler, and no matter you sell food or clothing.

07 Origin Transaction Method

Examples:

Mangosteen, you have to eat fresh ones. Don’t keep mentioning the 8.8 or 9.9 prices there. Can you be cheaper than our place of origin?

We have first-hand sources of goods and our prices are very attractive. If you like them, come to my live broadcast room. It’s all like this XXXX.

Comment: Highlight the three core elements: freshness, first-hand and price. For example, the beginning can be imitated as - raisins have to be from Turpan, and oranges have to be freshly picked from the tree.

08 Price reduction method

Examples:

A: Big sister, how much is so-and-so?

Merchant: How much do others sell it for?

A: 49.9

Merchant: Then 39.9

A. Others have millions of fans supporting them

Merchant: Then 29.9

A. Others also gave XX

Merchant: Okay, okay, look at what I have here, they are all from the place of origin and are genuine and reasonably priced. If you like it, please give me a little love. It’s 19.9 for 10 kilograms and the yellow car is below. Free shipping to your home.

Comment: Use dialogue to imitate the user's psychological state of asking for prices and comparing prices. At the same time, introduce the price and origin advantages of the product to the user through obvious price reductions. When shooting this kind of video, pay attention to the compactness of question and answer.

For the above 8 short video scripts for selling goods, you can start shooting immediately just by changing the price and product name.

09Five content transaction details

In addition, I have summarized here for you that when shooting this kind of transaction-oriented short video, you need to pay attention to five small details:

1. Physical display

During the shooting process, you must hold the product you want to sell in your hands, wear it on your body, or hang it somewhere visible and touchable. It is also best to shoot at the product’s place of origin, in the original workshop.

2. Natural expression

Although shooting short videos involves a large performance component, it also needs to be more realistic and down-to-earth, and shot in a way that users can understand and accept.

For example, if you can speak in a colloquial manner, use colloquial language. If some scenes require you to wear factory clothes or picking clothes, you should dress like that.

3. Try it yourself

If you sell food, you can demonstrate it directly to the users during the filming process, such as cutting apples, mangoes, oranges, etc.

If you sell clothing, props, cosmetics and other products, just wear them on your body or apply them on your face to give feedback to users. Through your display, facial expression feedback, and verbal guidance, the probability of users entering the shared bikes or live broadcast rooms will greatly increase.

4. Pay attention to time

Selling products is not suitable for long-winded speeches, so you have to attract users' attention within a very short period of time.

Let’s look back at the 8 templates I summarized. Generally, the shooting can be completed within 30 seconds. I hope you can control this time.

5. Price advantage

Price is the most important factor influencing consumption, so whether you use metaphors or direct appeal, you must tell users about the price advantage.

You can remind users that their purchase is too expensive, tell them that your product is very biased, or directly show them what is included in your product package.

Author: The village chief lives in Shili Village

Source: Shili Village (ID: shilipxl)