In just 4 steps, you can quickly create heartfelt social advertising ideas!

Today I will analyze a social advertisement in Moments for you. I hope you can improve in the following aspects:

1. In-depth analysis of selling points and pain points
2. Write more, read more, accumulate more, and brainstorm at any time
3. Multiple preparations and strong execution

When doing promotion , if your creativity is not sincere, users will not buy it.

Question: What does it mean to be sincere?

Without further ado, let's take a look at today's case, a WeChat Moments information flow advertisement (it is understood that the effect of this advertisement is extremely unsatisfactory, and the specific data is inconvenient to disclose. There is no special intention here, so there are horse marks in the key parts, just look at the content):

It’s very dry and hard, right? Yes, it’s just an ordinary advertisement. There seems to be nothing wrong with it, but problems arise when it is combined with the characteristics of advertising resources.

Since we have chosen Moments, we have to work hard on interactivity, which is exactly what this idea lacks. We cannot deny this idea, but we can only say that it may not be suitable for Moments, just like two strangers chatting for the first time :

"You don't know how awesome I am!"

"How is it awesome?"

"I graduated from Tsinghua University, studied in the United States, am a Fortune 500 company, have a green card, own a supercar, have a beautiful wife and well-behaved children, blah blah blah"

"Oh oh, that's so annoying, it's none of my business."

So the social relationship chain was broken .

In the same way, social advertising focuses on social interaction, communication, rather than simply expressing oneself. This is a common problem among most advertisers: they fail to develop promotional plans from the user’s perspective.

The so-called "If I were a user, what would I want to know?"

Next, using this school as an example, I will teach you 4 steps to create heartfelt social advertising ideas:

STEP 1: Selling point and pain point analysis

As the saying goes, knowing yourself and your enemy, you can fight a hundred battles with no danger of defeat.

Write down all the ideas that come to your mind:

This is the work that must be done before the advertisement is launched . Brainstorming is required at any time. The suggestion is to listen more, ask more and discuss more. (Since I don’t know much about this school, the selling points and pain points may be limited. This article focuses on methods and is for reference only)

STEP 2: Preliminary matching

After doing the analysis, you need to match the selling points and pain points and list some ideas :

1. Are you busy with work and no one is taking care of your children at school? ——Fully closed boarding and semi-militarized management, children say goodbye to being naughty and picky about food.

2. It is difficult for children to go to higher education. They don’t want to go to ordinary schools, and they cannot get into key schools . From kindergarten to high school, we take care of your growth.

3. The child is active and loves to play football (loves singing, dancing, etc.) but has no time due to the exam-oriented education - release the child's nature, respect the child's personality, and provide the child with a good platform for artistic development.

4. The future and prospects of the child - strong faculty, Tsinghua or Peking University, choose one!

STEP 3: Socialization

To put it simply, find ways to resonate with users!

Here are a few ideas for your reference (time is tight, if you think the following ideas are bad, you can leave a comment and criticize, I can handle it) :

Feelings:

Tsinghua or Peking University?
It's unfair that your parents forced their wishes on you because you were beautiful when you danced. And this is what she inherited, respecting the development of children's personality, just like another you.

Rhetorical questions:

Let’s talk about children’s schooling: private or public?
Focus or international?
Boarding or day school?
Art or dance?
Don't worry anymore, professional teachers will help you evaluate

Case Class:

My name is XX, 8 years old, class monitor, likes math and martial arts My name is XX, 13 years old, excellent in moral, intellectual, physical, aesthetic and labor, champion of XX Youth Piano Competition My name is XX, 18 years old, top scorer in college entrance examination, Tsinghua University, good at football and street dance Teaching students in accordance with their aptitude and personality development, we are all in XX school

Story type: Focus on the changes of children

When did this naughty boy learn to put away his toys?

In just one year, how did my daughter overcome her shyness and become so confident?

Note: The above examples are just to provide an idea and the content is purely fictional.

STEP 4: Stand By

Even after you have been fully prepared and feel good about your plan, it is likely that no one will buy into it. At this time, you need to stand by an alternative plan. You cannot stick to one plan. Users are changing, traffic is changing, data is changing, and you must also change. After all, the money won’t be wasted and the results won’t come in vain.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @艾奇SEM compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map