Mother's Day copywriting is here, here is a secret to seduce your mom!

This Sunday, May 13th is Mother's Day .

In addition to preparing gifts for mothers, the copywriter also prepared to leverage the brand 's momentum. Like holiday marketing , big promotions are always the most effective. For example, Xiaomi’s official website has already started welcoming Mother’s Day.

A poster that leverages the situation provides an additional traffic entry point for promotions. Therefore, it is necessary to take advantage of the situation.

So how do you take advantage of Mother’s Day ? Let’s first look at some excellent cases.

@ZTE Mobile

Connected with you, never disconnected. Happy #Mother'sDay#!

This was my favorite piece of copywriting last year. It not only perfectly interprets the sentiment of "a loving mother sews clothes for her son", but also perfectly integrates it with the product creatively.

@Aidi Palace

"Mom's little cotton-padded jacket didn't turn into her bulletproof vest in the end."

#Mother's Day, you should be with your mother#

Last year, Aidi Palace had a wave of subway copywriting, which played the emotional card very well, and this was also the main atmosphere and tone of Mother's Day. Those everyday details are the valve that opens the reader's tears.

@ P&G Lifestyle

It’s better to accompany her to wash and sunbathe than to show off your clothes here and there on the Internet. #Love in everyday life is extraordinary#

This is P&G’s Mother’s Day copy this year. The theme is “Love is extraordinary in everyday life”. It includes a video and 4 GIF posters. As a daily chemical brand, this theme is the finishing touch, I love it so much.

Next, we have thought of 10 Mother’s Day copywriting ideas based on excellent cases, hoping to give you some food for thought.

I will first list the keywords for Mother's Day: love, gratitude, nurturing, gifts, years, companionship, care, flowers, boyfriend/girlfriend, nagging, superman...

1. Mobile phone

Copywriter: Mom can only nag us.

If your phone is blue, or called Little Blue, you can use this sentence directly.

Copywriting: Bring a blue friend home for Mom.

2. Real Estate

Copywriter: Meng's mother refused to move.

XX Real Estate, school district housing, elegant environment, Mother's Day special offer, only RMB 11,000 per square meter.

3. Dishwasher

Copywriting: Everyone wants to save the world, but no one helps mom wash the dishes.

The poster picture can be like this, the whole family can be comic heroes. Dad is Superman, the kids are Spiderman, and then there’s a pile of bowls and plates to be cleaned up…and then Mom becomes the one who takes over.

4. Skin care products

Copywriting: Mom is a goddess, don’t try to hurt her with the passage of time.

Or you can make a series of posters with the theme #MyBestFriendMom#, recording some scenes of you and your mother behaving as best friends. For example, when you have your first period or meet a boy you like... your mother always plays the role of your best friend. Express this message in a sophisticated way and make your mother as young as you.

Copywriter: She is a mother and also a best friend.

5. Training and education

Copywriting: Learn and be your best child.

I like the line in the Taiwanese short film "The Little Brother Who Never Grows Up", about learning to be each other's best family. I think it is very suitable to be used on Mother's Day. We are all children who never grow up. We need to learn more and become excellent children of excellent mothers.

6. Travel

Copywriting: Your growth trajectory is your mother’s world map.

(Don’t let mom’s world become so small that it only consists of you.)

The screen may look like a map, with the place names on the map marked in this way. The university where your child goes, the summer camp where your child goes, the city where your child works, the places where your child often travels...

7. Fitness

Copywriter: Being a mother is a job that requires a lot of effort.

You can make a series of posters that connect treadmills, barbells and other equipment with life scenes. This kind of funny picture can be used as a small reference.

8. Reading APP

Copywriting: Mom is a book, the more you read, the more you understand.

The main visual of the picture is a very thick book called "Mom". Then you can design some questions or some phenomena. For example, why does mom like to nag all the time? Why doesn’t my mother like braised pork? Why does mom never lack money?

9. Financial management

Copywriting: Pocket money should either be given to mom or to us.

When we were young, our mother helped us save our pocket money. We always thought she was lying to us, but she wasn't. Mom saved all her savings and left us the principal and herself.

10. Milk powder

Copywriting: Mother's love is irreplaceable, but breast milk can.

Or we can add from another perspective that we ask too much from our mothers. Like mothers, we all want our children to grow healthily.

Here, I would like to add two sentences that are particularly suitable for Mother's Day.

Ele.me : When you are hungry, don’t call mom, call Ele.me instead.

Three Squirrels : Women are fragile, but mothers are strong.

Finally, I wish all mothers in the world a happy holiday and hope that they can all receive the gifts they want.

This article was compiled and published by @震惊文案(Qinggua Media) by the author @袭文文. Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games