Which women’s health management app is the best?

China IT Research Center (CNIT-Research), a well-known third-party data mining and data analysis research institution in China, released the "2016Q3 China Women's Health Management APP Market Research Report", which conducted a comprehensive analysis of the user groups of domestic women's health management APPs. The results show that Dayima is ahead of other similar products in terms of user satisfaction, recognition rate among high-income groups, usage rate among users in first- and second-tier cities, and user praise rate. In China's women's health management APP industry, Dayima has a superior reputation and has been recognized and praised by the majority of users.

The report shows that the user satisfaction of major women's health management apps is polarized. Dayima is far ahead with a satisfaction rate of 76.5%, and Mayu ranks second with a satisfaction rate of 62.4%, but there is still a gap of 14.1% compared with Dayima. The satisfaction rates for the women's health management APP products ranked third to sixth were all less than 50%, a large gap from the top two.

At the same time, among users with a monthly income of over 10,000 yuan, Dayima has the highest recognition rate, reaching 66.8%, which can be described as "a standout". The reason why high-income user groups prefer Dayima is, on the one hand, because its product functions are clear and rich and its positioning is clear; on the other hand, it also reflects that the content level and brand image displayed by Dayima are more dynamic. In general, after experiencing a period of rapid growth, the female health management APP market has seen an increasingly severe differentiation in user awareness rates, and the gap between other similar products and Dayima may further widen. After four years of development, Dayima's user base advantage has become increasingly obvious, and Dayima's brand image has been deeply rooted in the hearts of the people in the entire field of women's health management.

Judging from the usage rate among users in first- and second-tier cities, Dayima and Mayu took the top two spots. It is worth noting that in first-tier cities, the user usage rate gap between Dayima and Mayu is 5.9%; while in second-tier cities, the user usage rate gap between Dayima and Mayu narrows to 3.3%, which means that in comparison, Dayima has a better user base in first-tier cities and is more popular with users.

In addition, the report also revealed the user praise rates of major women's health management apps. The results showed that Dayima took the lead and topped the list with a 92.6% approval rate. By creating the most accurate menstrual period predictions for women, analyzing user-recorded physical changes, and pushing personalized health tips, Dayima has built the largest mobile women's health community in China and has become a leader among domestic women's health management apps. In the process of upgrading user experience, Dayima's brand credibility has been continuously strengthened.

CNIT's analysis believes that at a time when China's Internet medical and health industry is experiencing a boom in development, women's health management apps should focus on creating unique differentiated advantages to break through the bottleneck of homogeneity. Dayima is based on its medical and health development strategy and has gradually widened the gap with other competitors.