12 tips to double Sogou SEM efficiency!

Today I have compiled 12 tips for Sogou SEM operations. I hope that after learning these tips, you can improve your work efficiency to some extent, so that you can free up time to apply pesticides, right?

1. Tips for material import

1. Materials that have been edited locally but not uploaded can be restored.

In the tab list on the right, select the material you want to restore and click the Restore button.

The restore operation will undo all unpublished changes in the selected range, and restore the material to the state after the last synchronization with the server.

2. Based on my many years of experience in importing materials, I first need to export the materials in csv format from other accounts, and then delete the materials.

Only leave the promotion plan, promotion unit, promotion unit bid, keywords , keyword bid, keyword matching method, keyword URL, mobile access URL, creative title , description 1, description 2, display URL and access URL.

Delete all the other promotional areas and negative words, then compress them into a ZIP and upload them. This kind of material is the most concise.

3. Customers with multiple accounts can use the Account Manager to identify each account. For example, you can add the identifier sg1 or sogou1 after the URL in the Account Manager in batches. It is very quick!