Is it difficult to write brand copywriting for the Dragon Boat Festival? Share 15 for your reference!

The Zongzi Festival on May 5th is coming soon.

The copy has to be written before the rice dumplings are even wrapped. Although it is difficult to take advantage of the Dragon Boat Festival and the elements are relatively simple, with only keywords such as rice dumplings, rice dumpling leaves, and dragon boats, there can still be very outstanding copywriting. For example, the copy left by Vision_Liu last year.

Real estate: having a home is like rice.

As usual, we have prepared more than a dozen Zongzi Festival articles and Dragon Boat Festival brand-leveraging copywriting , hoping to help you have a good Dragon Boat Festival.

1. Financial management

Copywriting: So that you don’t have to bow down for a few pieces of silver.

Picture: Design a scene for making rice dumplings and make a GIF of someone bending over and scooping glutinous rice.

2. Wrigley's Gum

Copywriting: Also fragrant.

Picture: Design the chewing gum into the shape of a rice dumpling. Use the wrapping paper as rice dumpling leaves and the chewing gum as rice dumplings, and then they will emit a refreshing fragrance.

3. Basketball

Copywriter: I have sticky hands too.

Picture: You can make a comparison picture. On one side, the rice dumplings are stuck to the rice leaves and will not fall off. The other side is glued to the hand with a ball so it won't fall off.

4. Honor of Kings

Copywriting: On May 5th, remember to eat rice dumplings, and also remember to play basketball on May 5th.

Picture: You can place 10 dumplings as 10 heroes. Then, based on the characteristics of different heroes, add some embellishments to the rice dumplings.

5. Education and training

Copywriter: Life is a race, and dragon boat racing is no exception.

Picture: Design a dragon race scene and draw a starting line. Then there is a dragon boat with a buff bonus, which makes it run very fast.

6. Sunscreen

Copywriter: There’s no need to wrap it up like a rice dumpling.

Picture: Design a sunbathing scene. There is a white and tender rice dumpling without any rice leaf, basking in the sun comfortably.

7. Sexy lingerie

Copywriting: Put it on so that you will be more seductive when you take it off.

Picture: A GIF of the process of wrapping a rice dumpling with rice leaves and then peeling off the leaves. The moment you peel off the rice dumplings leaves, the aroma is very tempting.

8. Liquor

Copywriter: Everyone is drunk but I am sober.

Picture: This poem was written by Qu Yuan, so you just need to draw a cartoon image of Qu Yuan.

9. One Leaf Mask

Copywriting: Give me a leaf, and I will give you freshness and nutrition.

Picture: The slogan of One Leaf facial mask is "One Leaf facial mask, fresh and nutritious". Here we interpret it, treating the Yiye mask as a rice dumpling leaf and our face as a rice dumpling.

10. Gym

Copywriting: Tie up your fat.

Picture: Make a GIF picture of tying rice dumplings. The zongzi changes from chubby to muscular, and the rope used to tie it can be designed as a skipping rope.

11. Underwear

Copywriter: I want to be the green leaf that sets off you.

Picture: The green leaves here refer to rice dumplings leaves, so you can just design the color and pattern of the underwear to look like rice dumplings leaves.

12. Recruitment website

Copywriter: Life has many flavor choices.

Picture: Here are rice dumplings made with meat, crystal, ham and salted egg. Then, each zongzi is compared to a corresponding job position.

13. Reading App

Copywriting: Beautiful appearances are all alike, but talented souls are rare to find.

Picture: There are many rice dumplings on a desk. They all look really good, but they are all vegetarian dumplings with nothing inside. Among them, only one is a meat rice dumpling.

14. Lego

Copywriting: The sea of ​​learning is endless and you can enjoy it as a boat.

Image: A dragon boat racing scene assembled using Lego toys. There is no deadness, only children's joy.

15. Refrigerator

Copywriting: Protect the young and handsome guy.

Picture: Also make a GIF image, wrapping the rice dumpling with rice leaves.

Let me summarize at last. When taking advantage of the Dragon Boat Festival, it is best not to use the homonym of the word "zong". Instead, try to use visuals to present your creativity. I wish you all a happy Dragon Boat Festival.

The author of this article @黑小指震惊克The text is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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