Why are other people’s information flow ads so effective? You can also do this...

Information flow advertising is developing in full swing. Among them, the life service industry has entered a red ocean of competition. The refined operation of material optimization has an increasingly greater impact on the display and clicks of information flow advertising. With the same level of consumption limit and account building foundation, only those materials that seem to be "refined" can stand out.

How to improve the creativity of information flow advertising materials?

Today, we will take a look at the five major products in the common sub-categories of life services, namely retail ( e-commerce ), wedding photography, ticketing, and housekeeping and cleaning, to see what the excellent materials that far exceed the industry average CTR look like, as well as the ingenious ideas behind them. I hope it will be inspiring to you.

To improve the CTR of the life service industry, you can start from the following four words:

1) Human nature: using curiosity, desire for success and other characteristics to attract attention

2) Value: Identify audience attributes, connect users to ads, and provide solutions

3) Design: The pictures fully match the characteristics of the products and services, reflecting the differences of the brand advertising

4) Price: Use discounts, promotions, free trials, etc. to stimulate users

1. Excellent cases in the e-commerce industry

CTR: 11%

Comment: Girls love shopping, and nothing is more attractive than buying good products at low prices!

CTR: 6%

Comment: Women’s love for beauty knows no limits, they are just afraid of missing out! The copy directly hits the pain points and is accompanied by shocking pictures. Who can resist such temptation?

CTR:10%

Comment: Girls care about their appearance, and they care even more about their appearance in photos! Big truth + skills teaching + three beautiful photos!

2. Excellent cases in cake industry

Taking the cake industry in the food industry as an example, the average CTR is about 1.9%. When elements such as anniversaries, festivals, and constellations are combined into specific scenario materials, the click rate of a certain brand of cake suddenly soared to 3.59%, and the overall ROI was twice higher than expected.

CTR3.59%

Comment: Sincerely praising someone for turning 18, coupled with a picture of a cake with a strong sense of ceremony, it is natural that it will get a lot of clicks.

CTR2.75%

Comment: When people see a beautiful scene, they often unconsciously immerse themselves in it. The copywriting captures the user's pursuit of the sense of ritual behind tasting cakes, and then appeals to this cultural appeal in a specific scenario, which naturally resonates easily!

3. Excellent cases in wedding photography industry

CTR5.89%

Comments: The copywriting is alluring + the low price attracts people; the three pictures are designed with contrasting colors to create a stunning effect + the pictures are full of happiness. Who wouldn’t be fascinated by it if they want to get married?

CTR4.89%

Comment: The interrogative sentence evokes imagination about wedding photos, and coupled with the beautiful wedding scene photos, it makes people want to click in unconsciously.

4. Excellent cases in the ticketing industry

Good-looking celebrity photos + large pictures with clear selling information, the average CTR of ticketing in the information flow industry is 1.5-2%. The brand click-through rate can be as high as 12.5%. Even if you jump directly to the ordering page, the overall ROI ( conversion ) is good!

CTR12.5%

CTR11.11%

5. Excellent cases in the domestic service industry

Comment: Window "inquiry" uses empathy to feel customer needs! The click-through rate of flash sales is 7.6%, compared to the industry average of 2.8%.

Keeping the landing page consistent with the creative idea is the first condition for good conversion (ROI)! How to write a good landing page? A more common display template can be:

1) Show benefits, which is what users are most interested in;

2) Call to action and reserve a form;

3) Explain the reasons why users should choose this product;

4) Increase user trust and reflect the product’s influence in the industry.

High conversion (ROI) landing page

In the final analysis, the key to creative life service ideas is to be “soft” and “beautiful”, and to tap into users’ pain points! How about it? After seeing so many excellent creative materials, you should have your own ideas!

Using carefully designed materials to catch customers' eyes and capture their hearts is the prerequisite for achieving amazing results. Take enough time to make the materials!

Source: Information Flow Intelligence Bureau