Friends often ask what constitutes a high-quality information flow case? What are the characteristics of high-quality cases?
In fact, if we break it down, the standards for high-quality cases are not completely consistent. Different industries have different audiences, and their conversion directions are also different. We have talked a lot about the theoretical aspects in previous articles. Today I won’t talk about theories with you, but just share some cases . I will share some high-quality advertising ideas in e-commerce , finance, education, games , online tools and other industries so that you can see enough at once. What are you waiting for? Come and take a look with Aiqijun! E-commerce platform Industry: E-commerce platform - comprehensive e-commerce Specifications: 640*100 Traffic : mobile platform
Transportation Industry: Transportation/Vehicle Trading Specifications: 640*100 Delivery Traffic: Mobile Platform
CTR higher than the same industry: 155%
Industry: Transportation-Vehicle Transaction Specification: 640*100 Delivery Traffic: Mobile Platform
CTR higher than peers: 144%
educate Industry: Education - Non-academic education institutions Traffic:WeChatTargeted audience: Women aged 30 to 48 Industry: Education-Non-academic education platformSpecifications: 140*425 Traffic: QQ client CTR is higher than the same industry: 170% Industry: Education-Non-academic education platformSpecifications: 140*425 Traffic: QQ client CTR is higher than the same industry: 185% Industry: Education-Non-academic education platformSpecifications: 1280*720 Traffic: Mobile platform CTR is higher than the same industry: 102% food Industry: Food-Fresh Produce Specifications: 220*120 Flow: QQ Zone
CTR higher than peers: 152%
Jewelry & Watches Industry: Jewelry and Watches - AccessoriesSpecifications: 140*425 Traffic: QQ client CTR is higher than the same industry: 195% Home Appliances Industry: Daily necessities-SupermarketTraffic distribution: WeChat targeted audience: 18 to 60 years old Lifestyle Services Industry: Life Services-Life PeripheralsTraffic: WeChat Targeted Audience: Females aged 18 to 36 Home building materials Industry: Home Furnishings and Building Materials - Residential Homes Traffic: WeChat Targeted Audience: 25 to 30 years old Marriage Industry: Marriage and Romance - Wedding Services Traffic: WeChat Targeted Audience: Qingdao women aged 22 to 32 Network Tools Industry: Network Tools - Video Music Reading Specifications: 1000*560 Delivery Traffic: Mobile Platform
CTR is higher than the same industry: 158%
Industry: Network Tools - System Software Specifications: 1280*720 Delivery Traffic: Mobile Platform
CTR higher than peers: 203%
Industry: Network Tools - Live BroadcastingSpecifications: 1280*720 Traffic: Mobile platform CTR is higher than the same industry: 123% Industry: Network Tools - SocialSpecifications: 1280*720 Traffic: Mobile platform CTR is higher than the same industry: 133% Portal Industry: Website portal - News portal Information community Specification: 1280*720 Delivery traffic: Mobile platform
CTR higher than peers: 136%
Targeted group: Android users who are active in APP tool related categories
Virtual Industry: Virtual-Online Business Hall Specification: 640*100 Traffic: Mobile Platform
CTR higher than peers: 145%
game Industry: Games-Comprehensive Game PlatformSpecifications: 1000*560 Traffic: Mobile platform CTR is higher than the same industry: 230% Industry: Games-Leisure Specifications: 1280*720 Delivery traffic: Mobile platform
CTR higher than the same industry: 115%
Industry: Games-Strategy Specifications: 1280*720 Delivery Traffic: Mobile Platform
CTR higher than peers: 136%
Industry: Games - Role PlayingSpecifications: 1280*720 Traffic: Mobile platform CTR is higher than the same industry: 240%
The above are excellent material cases and key points from various industries shared with you. There are more exciting cases of information flow waiting for you to discover. Welcome to leave a message and share~~!
The author of this article @Tencent Social Advertising is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!