How to operate short videos? How to make short videos for self-media?

Short videos are becoming more and more popular. From their rise to deep cultivation of content monetization, the short video camp is constantly expanding. In the era of self-media, all ideas become possible, and many things that people want to do but dare not do become reality. More and more young people are showing their charm through short video platforms and starting to create their own labels. So how to operate short videos?

Nowadays, the popularity of Tik Tok has attracted many people to join the short video army, and the importance of operation is also receiving more and more attention. As an emerging profession, short video operation is a branch of the new media operation or Internet operation system, which uses short video platforms such as Douyin, Weishi, Huoshan, and Kuaishou to carry out a series of activities such as product publicity, promotion, and corporate marketing.

Short video operations plan high-quality, highly contagious video content related to the brand, push messages to customers widely or accurately, increase brand awareness, and thus make full use of the fan economy to achieve corresponding marketing goals.

How to operate short videos? How to make short videos for self-media?

One of the five elements of short video operation: video title

If the video title is not attractive enough, no one will open it to watch the video, which means that your video will not have any views. The system will think that the video is not worth recommending and will naturally not give you any recommendations. Therefore, whether you are writing an article or posting a video or audio, the title is always very important. Therefore, we must be rigorous when giving titles, and pay attention to the length, attractiveness and completeness of the title. Of course, this does not mean that you should be a clickbait. The title and content must be consistent, and your content must be true.

The second of the five elements of short video operation: video cover

If it is a corporate video cover, it is best to unify it. After all, field verticality is also one of the principles that must be implemented in new media. If it is a personal Douyin account that cannot be uniform, it must be concise and clear so that people can see the theme at a glance, because this determines whether users will continue to watch, like, leave messages, and other factors that increase the weight of the video.

The third of the five elements of short video operation: video attributes

Video attributes include whether your video is high-definition and uncensored, whether there are watermarks, black edges, advertisements, etc., whether the canvas is complete, etc. It also includes the shooting environment. Please note that if the shooting environment is too chaotic, it will also affect the video recommendation.

The fourth of the five elements of short video operation: playback experience

This mainly tests the smoothness of video playback. If the picture quality is extremely low and the playback is jittery, it will naturally not be recommended.

The fifth of the five elements of short video operation: video content

The popularity, freshness, originality, watchability, excitement and completeness of the video content are mainly used to determine whether the system will give you a preliminary recommendation.