The latest ranking of 2018! Data from 39 information flow platforms are released!

The latest traffic rankings for the major popular information flow platforms in January will be announced once a month! With the end of the Spring Festival holiday, major platforms have ushered in a wave of account opening. Whether you are looking for channels or resources, please scan the QR code above to consult about cooperation matters.

This issue's traffic list still includes traffic data from 39 popular information flow platforms in 7 categories, analyzing popular platforms from multiple dimensions such as monthly active users, daily active users, user usage time, gender ratio, and age ratio. It can be used as an important reference for information flow delivery ...

Let’s take a look at the data performance of each information flow platform last month:

▼ Overall Ranking

▼ Monthly Activity Top Ranking

▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

It has to be said that Toutiao's matrix deployment is very successful. The monthly active users of Douyin have increased by 50%, and the monthly active users of Xigua Video have increased by nearly 20%. The short video industry continues to heat up.

At the end of 2017, Douyin began to insert short video ads into its APP video playback. I believe that those who have paid attention to this platform are not unfamiliar with this. It indicates that Toutiao has added another revenue channel. How embarrassing it is for the platform that has been experiencing negative growth for several consecutive months~~

▼ Daily activity TOP list

▼ Top three daily activity growth rates

▼ The top three daily activity declines

There is little difference between the daily active data and the monthly active data. Among the 39 traffic platforms, 14 showed negative growth, 4 maintained the original number of daily active devices, and 20 platforms showed positive growth. Video and entertainment-related apps grew more, and this trend is expected to continue in February. Optimizers for multi-channel advertising can focus on this.

▼ Monthly total effective time TOP list

▼ The top three increases in effective duration

▼ The top three reductions in effective duration

The user stickiness of news and information apps declined slightly in January, which may be related to the approaching Lunar New Year. Most users paid more attention to entertainment and video apps.

▼ Top Male Users

▼Top list of female users

▼ Top list under 24 years old

▼ 24-30 years old TOP list

▼ 31-35 years old TOP list

▼ 36-40 years old TOP list

▼ Top list for those aged 41 and above

Age is also one of the factors to be considered in selecting information flow channels, and can also be used as a reference for delivery optimization. According to the focus of the age group on the platform, targeted targeting methods and creative preferences can be set. Of course, the placement still needs to be based on the platform traffic and the product’s target audience preferences.

The above is the data and ranking of the information flow platform in January. The data is for reference only. If you need additional information or other suggestions, please leave a message~~~

The author of this article @艾奇 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games